Substance Abuse & Mental Health Services Administration

CMHS Consumer Affairs E-News
January 3, 2007, Vol. 07-02

Save the Date for Training Teleconference: NASC Media Outreach

Please save the date for our next training teleconference!

National Anti-Stigma Campaign (NASC) Media Outreach
Wednesday, January 17, 2007
3 p.m. – 4:30 p.m., Eastern Time

One of the fastest and most effective ways to communicate to a widespread audience is through the media. But how do you get them to carry your messages when there are so many other stories for them to pursue? The key is in cultivating effective media relations. This workshop will help you understand the fundamentals of media outreach so that you can promote the NASC campaign in your region.

Please join us as we:

• Present an update on the NASC.
• Describe strategies for building media relations.
• Identify ideas for approaching local media.
• Discuss how and when to customize PSAs.

Registration will open during the week of January 2, 2007. Visit the ADS Center Web site for details about the event and how to register. You also will receive this information via email.

We look forward to your participation on January 17!

We welcome your questions, comments, and suggestions: promoteacceptance@samhsa.hhs.gov.

The SAMHSA ADS Center is a program of the U.S. Department of Health and Human Services, Substance Abuse and Mental Health Services Administration, Center for Mental Health Services.

About the SAMHSA ADS Center

SAMHSA's Resource Center to Address Discrimination and Stigma (ADS Center) helps people design, implement and operate programs that reduce discrimination and stigma associated with mental illnesses. With the most up-to-date research and information, the ADS Center helps individuals, organizations, and governments counter such discrimination and stigma in the community, in the workplace, and in the media.

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The Center for Mental Health Services is a component of the Substance Abuse and Mental Health Services Administration, United States Department of Health and Human Services.