Substance Abuse & Mental Health Services Administration

CMHS Consumer Affairs E-News
January 8, 2007, Vol. 07-06

Registration Now Open for Training Teleconference: National Anti-Stigma (NASC) Campaign Media Outreach

The SAMHSA Resource Center to Address Discrimination and Stigma Associated With Mental Illness invites you to register now for a free teleconference training titled, "National Anti-Stigma (NASC) Campaign Media Outreach."

Date: Wednesday, January 17, 2007
Time: 3:00 P.M. - 4:30 P.M. (Eastern Time)

To participate in this training teleconference, please complete the registration form located online at http://www.promoteacceptance.samhsa.gov/archtelPDF/EBIReport_FINAL_Tagged.pdf. For additional teleconference information, please refer to the Training section of the SAMHSA ADS Center Web site or contact a technical assistance representative by e-mail at promoteacceptance@samhsa.hhs.gov or by telephone at 1-800-540-0320. Please pass this invitation along to interested friends and colleagues. Please note: Registration for this teleconference will close at 5:00 p.m., Eastern Time, on Tuesday, January 16, 2007.

Training Summary

One of the fastest and most effective ways to communicate to a widespread audience is through the media. But how do you get them to carry your messages when there are so many other Public Service Announcements (PSAs) for them to show? The key is in cultivating effective media relations. This workshop will help you understand the fundamentals of media outreach so that you can promote the NASC campaign in your region.

Please join us as we:

• Present an update on the NASC.
• Describe strategies for building media relations.
• Identify ideas for approaching local media.
• Discuss how and when to customize PSAs.

Training Sponsor

This teleconference is sponsored by the SAMHSA Resource Center to Address Discrimination and Stigma (ADS Center), a project of the Center for Mental Health Services (CMHS) of the Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services. The session is free to all participants.

About the SAMHSA ADS Center

SAMHSA's Resource Center to Address Discrimination and Stigma (ADS Center) helps people design, implement and operate programs that reduce discrimination and stigma associated with mental illnesses. With the most up-to-date research and information, the ADS Center helps individuals, organizations, and governments counter such discrimination and stigma in the community, in the workplace, and in the media.

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The Center for Mental Health Services is a component of the Substance Abuse and Mental Health Services Administration, United States Department of Health and Human Services.