Substance Abuse & Mental Health Services Administration

CMHS Consumer Affairs E-News
March 29, 2007, Vol. 07-60

March Update on the National Anti-Stigma Campaign

Thank you for your continued support and interest in SAMHSA's National Anti-Stigma Campaign (NASC). Below you will find an update on the Campaign's activities and information to help with your NASC-related efforts.

Campaign Activities

The Ad Council has distributed media kits nationally to more than 7,500 radio stations and 1,400 TV stations. All 210 designated markets areas received kits, including more than 1,200 English and bilingual broadcast television stations. Kits contained a broadcast quality tape or CD of public service announcements (PSAs), recorded scripts, campaign fact sheets and contact information.

If you want a list of media stations in your local area that received an NASC media kit, please contact the NASC Liaison at nasc-liaison@nami.org.

Supplemental Campaign Activities

On January 17th and February 7th, the SAMHSA Resource Center to Address Discrimination and Stigma (ADS Center) sponsored teleconferences in support of the NASC and its activities. If you were unable to participate in these teleconferences, you may access the archived calls from the ADS Center website at http://www.stopstigma.samhsa.gov/archtel.htm.

Campaign Materials

Through February of this year, the Campaign website, http://www.whatadifference.samhsa.gov/ has received more than 1,000,000 hits. It is a rich resource where several campaign materials can be downloaded at http://www.whatadifference.samhsa.gov/site.asp?nav=nav00&content=6_0_media.
Downloadable materials include the television and radio PSAs, Campaign brochure, Campaign fact sheet, SAMHSA/CDC report supporting the campaign, and the publication, Developing a Stigma Reduction Initiative.

If you are interested in ordering hard copies of the Campaign brochure, the SAMHSA/CDC report, or Developing a Stigma Reduction Initiative you may contact SAMHSA's National Mental Health Information Center (NMHIC) at 1-800-789-2647. You may order up to 50 copies of each item over the phone. If you require a larger quantity, please fax your "bulk request" on your organization's letterhead to 240-221-4295. Allow up to 6 weeks for delivery.

Below is a complete list of Campaign materials. Please follow the links to download materials from the Web. For items without links, please contact the distributor.

Primary Campaign Materials
Distributor
Inventory #

Campaign Brochure
NMHIC/NASC Web site

Campaign Fact Sheet
NMHIC/NASC Web site

SAMHSA/CDC Report
NMHIC/NASC Web site
SMA07-4257

Developing a Stigma Reduction Initiative
NMHIC/NASC Web site
SMA06-4176

Secondary Campaign Materials
Distributor

Web Package
NASC Web site

TA PowerPoint Presentation
ADS Center Web site

Media Distribution List
NASC Liaison

Media Outreach Guide
ADS Center

PSA Fulfillment
http://psacentral.adcouncil.org

Supplemental Materials
Distributor
Inventory #

EBI School Kit
NMHIC

EBI Business Kit
NMHIC

Mentally Healthy Aging
NMHIC
SMA05-3988

Challenging Stereotypes
NMHIC
SMA01-3513

Participatory Dialogues
NMHIC
SMA00-3472

Please note that the print ads for the Campaign are currently in production. Once they are complete, the Community Site Kit will be completed and available through NMHIC and the NASC web site.

Contact Information

SAMHSA's National Mental Health Information Center (NMHIC) - 1-800-789-2647
SAMHSA Resource Center to Address Discrimination and Stigma (ADS Center) - 1-800-540-0320
SAMHSA National Anti-Stigma Campaign Web site (NASC)
NASC Liaison, Elizabeth Edgar, nasc-liaison@nami.org
PSA Availability

If you are interested in obtaining a copy of the PSAs for TV or radio, please order the materials online from the Ad Council at http://psacentral.adcouncil.org or Hartford Direct at 1-800-933-7727.

Localization of PSAs

PSAs currently carry the national tagline, but if you are interested in localizing the PSAs, which would direct the public to your local mental health resources, the Ad Council can add your local tagline for a fee. Customization cost is $400 per videotape for TV use, and $600 per CD for radio use. Contact the NASC Liaison at nasc-liaison@nami.org for the TV and radio localization form.

We are pleased with the progress and exciting potential of the NASC. We look forward to your support and continued involvement in sharing the message, "What a Difference a Friend Makes."

Should you have any campaign related inquiries, please contact Elizabeth Edgar, the NASC Liaison, at nasc-liaison@nami.org.

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The Center for Mental Health Services is a component of the Substance Abuse and Mental Health Services Administration, United States Department of Health and Human Services.