This report from the Robert Woods Johnson Foundation evaluates Wisconsin's ACCESS Internet Portal, the state's online enrollment portal for Medicaid, CHIP, and other public benefits like the Federal Supplemental Nutrition Assistance Program. The portal was reportedly successful, and lessons learned from experience can likely be applied when other states build their own portals for enrollment of Medicaid and the health insurance exchanges, as required by the Affordable Care Act.

From the report: 

States are building automated online processes to facilitate enrollment in Medicaid and the new health insurance exchanges under the Patient Protection and Affordable Care Act (ACA). Wisconsin’s build-out of ACCESS, its online application system for health coverage and other public benefits, happened concurrently with a large-scale expansion of health coverage eligibility through BadgerCare Plus, a combined Medicaid and CHIP program. ACCESS has since received attention for its reported success in enrolling users into programs, for its relative ease of use, and for its administrative simplifications (The Commonwealth Fund, 2009; Wisconsin Department of Health Services, 2010).

The ACCESS web-based, self-service tool allows applicants to find out whether they may be eligible for BadgerCare Plus as well as FoodShare (federal Supplemental Nutrition Assistance Program - SNAP) and other public benefits. ACCESS users can apply for benefits, check their benefits, renew their benefits or check their renewal date, and report changes to keep their eligibility current. The program is available in English and Spanish. The system’s processes and functional-ity have been well-described in detail elsewhere (Kaiser Commission on Medicaid and the Uninsured, 2010).

Full Report: The Target Efficiency of Online Medicaid/CHIP Enrollment: An Evaluation of Wisconsin’s ACCESS Internet Portal

Robert Wood Johnson Foundation. (2011). The target efficiency of online Medicaid/CHIP enrollment: an evaluation of Wisconsin's ACCESS internet portal. Leininger, L., Friedsam, D., Voskuil, K., and DeLeire, T.