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SAMHSA News - May/June 2007, Volume 15, Number 3

Recovery Month: Toolkit, PSAs Help Planning Efforts

design used on Join the voices for Recovery - Recovery Month September 2007 materials and Web site - click to view Web siteCommunities across the Nation are already planning for the 18th annual National Alcohol and Drug Addiction Recovery Month in September.

The event celebrates the commitment of people in recovery from substance use disorders.

To support these efforts, SAMHSA recently released a 2007 planning toolkit and promotional public service announcements (PSAs).

The Toolkit

With guidance from national partner organizations, SAMHSA’s Center for Substance Abuse Treatment (CSAT) developed the user-friendly toolkit to guide planners through the process of coordinating, launching, and publicizing events.

Available in print and online at the Recovery Month Web site, the kit offers ideas for events, sample materials, helpful templates to customize local celebrations, and a glossary of frequently used terms.

The kit is divided into three sections:

  • Media Outreach includes samples of a media advisory, a news release, and PSAs that can be customized with local information for specific events.

  • Targeted Outreach offers general information about substance use disorders that can be distributed to the public and the media. Audience-specific fact sheets—such as those for employers, insurance providers, and policymakers—also are included.

  • Resources help community leaders reach out to planning partners. Materials include an outline for building community coalitions, a list of potential partner organizations, and lists of state contacts for information related to substance abuse.

Two new PSAs, “Celebrate” and “Cost,” are available to radio and television stations nationwide on the Recovery Month Web site. Broadcasters are invited to request these ads, which are recorded in English and Spanish and available as 15- and 30-second spots.

The “Celebrate” PSA emphasizes that recovery from substance abuse disorders is something to be honored, not a hidden cause for shame. “Cost” begins on a somber note with the speaker listing all the things lost to alcohol and drug addiction—job, home, and health, among others—but ends with a hopeful message about recovery.

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This Year’s Message

The 2007 Recovery Month theme, “Join the Voices for Recovery: Saving Lives, Saving Dollars,” aims to raise awareness of the financial and human costs of substance use disorders.

Fact sheets in the toolkit provide statistics on the amount of money spent treating substance abuse-related medical problems.

One fact sheet—“Employers: How Businesses Can Help Workers with Substance Use Disorders”—shows employers how they can benefit by investing in treatment and recovery.

Ideas include supporting drug-free workplace initiatives and employee assistance programs and ensuring that health care insurance plans cover substance abuse treatment. Another fact sheet on offering cost-effective treatment is available for insurance providers.

Interspersed throughout the toolkit are personal testimonies from people in recovery that bring into sharp focus how addiction negatively affects individuals and their families, not only financially but on every level.

Recovery Month allows people of all ages who have battled substance abuse and achieved recovery to encourage others to seek treatment. Annual activities also help people understand that investing in treatment is essential for those who enter recovery, their families, and society as a whole.

For more information on the event, visit SAMHSA’s Web site at

To order a print copy of the Recovery Month toolkit, call SAMHSA’s National Clearinghouse for Drug and Alcohol Information at 1 (800) 729-6686 (English), 1 (877) 767-8432 (Español), or 1 (800) 487-4889 (TDD). The toolkit also is available online for free download at

The PSAs can be requested online at
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The following flyers are available in print and online at the Recovery Month Web site at

photo of Join the Voices for Recovery flyer in English - click to view

photo of Unase a las voces de la Recuperacion flyer in Spanish - click to view

For the English version, visit http://download.ncadi.

For the Spanish version, visit http://download.ncadi. pdfs/

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Inside This Issue
Expanding HIV Assistance:
Outreach, Testing for
At-Risk Individuals
Part 1
Part 2
Resources on HIV/AIDS
HIV/AIDS Consumer Guide

From the Administrator: On Capitol Hill

Grants: Manual Clarifies Application Process

Children's Mental Health

Virginia Tech Tragedy: Coping with Trauma

Psychological First Aid

Veterans, Families: New Resources

Around the World Treatnet: Improving Treatment Around the Globe

Expanding Treatment in Central America

Treating Alcohol Dependence: Advisory

Recovery Month: Toolkit, PSAs Help Planning Efforts

PRISM Awards in Spotlight

Depression: Reports Offer Statistics

Mental Health Report Available

TAP 21A: Competencies for Clinical Supervisors

HBCU Conference Highlights Workforce

Homelessness Web Site Launched

STD Rates: Alcohol, Drug Use Linked

Staff in the News:
Dr. Kenneth S. Thompson


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SAMHSA News - May/June 2007, Volume 15, Number 3