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Connect and Collaborate Throughout the Year

National Children's Mental Health Awareness Day, which will be celebrated on Thursday, May 9, in 2013, is a key strategy of the Caring for Every Child's Mental Health Campaign, a public awareness effort by the Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services. Awareness Day is a way to bring attention throughout the country to the importance of positive mental health to a child's social and emotional development from birth. Awareness Day has grown in scope, visibility, and support since its beginning in 2005. This year-round initiative now connects cross-disciplinary organizations in their efforts to promote awareness of children's mental health issues not just on a single day, but year-round.

Whether you participate as a national collaborating organization, a SAMHSA-funded community, or a local affiliate of a national organization, Awareness Day:

  • enhances your reputation as an agent for providing greater access to children's mental health services and supports;
  • reinforces your commitment to the total wellness of children and youth;
  • highlights your participation in collaboration with other national organizations and Federal agencies addressing children's mental health needs;
  • promotes your organization or company brand in the materials and online content produced to educate and inform participants and the public on Awareness Day; and
  • provides access to SAMHSA's social marketing tools to support awareness-raising initiatives for children's mental health.

Identifying and Involving Local Program Partners

Benefits of Collaborating Year-Round

Community Events


If you or someone you know is in crisis and needs to talk, please call 1-800-273-TALK (1-800-273-8255).

Return to main page of SAMHSA.gov/Children | For more information, click here to email AwarenessDay2014@vancomm.com