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Language to Use in News Releases

Occasionally, you may want to insert into your news release information about Awareness Day or Systems of Care. The following language has been approved by SAMHSA to describe each of these:

Awareness Day:

SAMHSA’s National Children’s Mental Health Awareness Day is a key strategy of “Caring for Every Child’s Mental Health,” which is part of the Public Awareness and Support Strategic Initiative by the Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health & Human Services. “Caring for Every Child’s Mental Health” seeks to raise awareness about the importance of children’s mental health so that children get help for mental health disorders with the same urgency as any other health condition and, ultimately, to reduce the impact of mental illness on America’s communities. Awareness Day seeks to communicate that positive mental health is essential to a child’s healthy development from birth.

A shorter version:

National Children’s Mental Health Awareness Day, created by the Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health & Human Services, seeks to communicate that positive mental health is essential to a child’s healthy development from birth.

Systems of Care:

At the community and State levels, a system of care is a partnership of child- and family-serving agencies and organizations that usually find themselves serving the same children. By working together, they are able to build on each other’s strengths to provide care that is more comprehensive and effective.


If you or someone you know is in crisis and needs to talk, please call 1-800-273-TALK (1-800-273-8255).

Return to main page of SAMHSA.gov/Children | For more information, click here to email AwarenessDay2014@vancomm.com