The reach of SAMHSA's Awareness Day messages continues to expand. Through mass media, messages have been delivered through "The Tonight Show with Jay Leno," "Oprah," "The Martha Stewart Show," "Larry King Live," and "Hardball with Chris Matthews," as well as ABC News Radio, Huffington Post, Fox Business News, Psychology Today, and NEA Today.
In 2012, SAMHSA messages were also delivered through social marketing platforms such as Twitter, Facebook, Flickr, and YouTube.
Other outcomes of Awareness Day 2012 outreach include:
- More than 1,100 communities throughout the country marked the day with community events, youth rallies, social media campaigns, and activities with children to raise awareness about the importance of children’s mental health;
- 134 collaborating organizations and Federal agencies/programs joined to observe Awareness Day, including: 22 Federal agencies/programs; 11 SAMHSA programs; and more than 100 national organizations, including nonprofits, corporations, and foundations;
- More than 450 people, including mental health professionals from a variety of child-servings settings; LGBT community advocates; military family organizations; and families and youth, attended the national event in Washington, DC. Among them were U.S. Secretary of Health and Human Services Kathleen Sebelius, U.S. Attorney General Eric Holder, Director of the White House Office of National Drug Control Policy R. Gil Kerlikowske, Air National Guard Assistant to the Surgeon General Major General Joseph K. Martin Jr., Office of Juvenile Justice and Delinquency Prevention Acting Administrator Melodee Hanes, and Administration on Children, Youth and Families Commissioner Bryan Samuels.
- The Webcast of the national event in Washington, DC, was viewed more than 1,100 times during the 6 months that it was available on samhsa.gov/children.