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FY 2013 Grant Request for Applications (RFA)

Minority AIDS Initiative (MAI) Program Using New Media to Prevent Substance Abuse & HIV/AIDS for Populations at High Risk
(Short Title: SA & HIV/AIDS Prevention & New Media)

Initial Announcement

Request for Applications (RFA) No.: SP-13-008
Posting on May 28, 2013
Original Receipt date: July 2, 2013

Catalogue of Federal Domestic Assistance (CFDA) No.: 93.243

Key Dates

Application Deadline Applications are due by July 2, 2013
Intergovernmental Review (E.O. 12372) Applicants must comply with E.O. 12372 if their State(s) participates. Review process recommendations from the State Single Point of Contact (SPOC) are due no later than 60 days after application deadline.
Public Health System Impact Statement (PHSIS) / Single State Agency Coordination Applicants must send the PHSIS to appropriate State and local health agencies by application deadline. Comments from Single State Agency are due no later than 60 days after application deadline.

The Substance Abuse and Mental Health Services Administration, Center for Substance Abuse Prevention is accepting applications for fiscal year (FY) 2013 grants for Using New Media to Prevent Substance Abuse & HIV/AIDS for Populations at High Risk (Short Title: SA & HIV/AIDS Prevention & New Media). The purpose of this Minority AIDS Initiative (MAI) program is to use new media to promote targeted SA and HIV prevention messages to racial/ethnic populations at high risk for SA and HIV infection.

The SA and HIV/AIDS Prevention and New Media program is intended to leverage the expertise of past and present SAMHSA CSAP MAI grantees. The program aims to decrease prejudice and discrimination by giving those at risk of contracting HIV the opportunity to share their stories online, allowing for interaction with others in their community, and encouraging healthy behaviors. In addition, volunteer peer mentors/coaches will be used to train and encourage racial/ethnic populations/subpopulations of focus to participate in SA and HIV prevention programs. This program will use new media (e.g., interactive forms of communication that use the Internet including podcasts, RSS [really simple syndication] feeds, social networks, mobile health applications, text messaging, blogs, wikis, virtual worlds, and more) to communicate targeted prevention messages around SA and HIV/AIDS.

Populations to be targeted are those that are at highest risk for SA and for contracting HIV including African American, Hispanic/Latino, American Indian/Alaska Native (AI/AN) and Asian Americans and Pacific Islanders (AAPIs), particularly lesbian, gay, bisexual, transgender and questioning (LGBTQ) members of these communities. HIV is especially prevalent among gay men and transgender women in these racial/ethnic minority populations.

Using New Media to Prevent Substance Abuse & HIV/AIDS for Populations at High Risk grants are authorized under Section 516 of the Public Health Service Act, as amended. This announcement addresses Healthy People 2020 Substance Abuse Topic Area HP 2020-SA and Mental Health and Mental Disorders Topic Area HP 2020-MH-MD. The objectives of this program support the four primary goals of the National HIV/AIDS Strategy which include: 1) reducing new HIV infections, 2) increasing access to care and improving health outcomes for people living with HIV, 3) reducing HIV-related disparities and health inequities, and 4) achieving a more coordinated national response to the HIV epidemic.


Eligibility is limited to past and present SAMHSA's CSAP MAI grant recipients. SAMHSA is limiting eligibility to these entities because they have the greatest likelihood of achieving success through the SA & HIV/AIDS Prevention and New Media grant program. Only these entities have the requisite experience and background critical to the success of the SA & HIV/AIDS Prevention and New Media grant program because they have: 1) an established community-based infrastructure addressing SA and HIV/AIDS prevention – rooted in the Strategic Prevention Framework model; 2) experience in working collaboratively with communities to achieve SA and HIV/AIDS prevention goals; 3) familiarity and experience with the alignment of behavioral health with primary prevention; and 4) a history of delivering culturally competent and evidence-based SA and HIV/AIDS prevention services over time.

Eligible applicants are past and present recipients of SAMHSA's CSAP MAI Prevention grants:

  • Substance Abuse (SA), HIV, & Hepatitis Prevention for Minority Populations and Minority Reentry Populations in Communities of Color - SP-05-001;
  • Prevention of Substance Abuse (SA) and HIV for At-Risk Racial/Ethnic Minority Subpopulations Cooperative Agreements - SP-08-001;
  • Substance Abuse and HIV Prevention Ready-To-Respond Initiative in Communities Highly Impacted by Substance Use and HIV Infection - SP-10-003; and
  • Capacity Building Initiative for Substance Abuse (SA) and HIV Prevention Services for At-Risk Racial/Ethnic Minority Young Adults - SP-10-004.

The statutory authority for this program prohibits grants to for-profit agencies.

Award Information

Funding Mechanism: Grants
Anticipated Total Available Funding: $2.5 million
Anticipated Number of Awards: Up to 20
Anticipated Award Amount: Up to $125,000
Length of Project Period: 1 year

Proposed budgets cannot exceed $125,000 in total costs (direct and indirect) in the one year of the proposed project.

Funding estimates for this announcement are based on the FY 2013 Continuing Resolution, as reduced by sequestration. Applicants should be aware that funding amounts are subject to the availability of funds.

These awards will be made as grants.

Contact Information

For questions about program issues contact:

Judith Ellis
Center for Substance Abuse Prevention
Division of Community Programs
Substance Abuse and Mental Health Services Administration
1 Choke Cherry Road
Room 4-1109
Rockville, Maryland 20857
(240) 276-2567
Email inquiries to:

For questions on grants management and budget issues contact:

Eileen Bermudez
Office of Financial Resources, Division of Grants Management
Substance Abuse and Mental Health Services Administration
1 Choke Cherry Road
Room 7-1091
Rockville, Maryland 20857
(240) 276-1412 Phone

Documents Needed to Complete a Grant Application





Additional Materials

For further information on the forms and the application process, see Useful Information for Applicants.

Additional materials available on this website include:


Last updated: 05/28/2013