Media coverage of social issues has a profound impact on how communities understand and address problems. Research and expert opinion suggest that certain trends in media coverage of bullying have the potential to do harm. The Media Guidelines for Bullying Prevention offer help to journalists, bloggers, the entertainment creative community, and others who are developing content about bullying.
Increased media attention to bullying has elevated this issue to the forefront of public opinion. Although little scholarly attention has been devoted to studying media coverage of bullying, qualitative research and expert opinion suggest that the intensity and possible inaccuracies in some of this coverage may be negatively affecting the public. In response, the Substance Abuse and Mental Health Services Administration (SAMHSA), part of the U.S. Department of Health and Human Services, created a Media Coverage of Bullying Task Force, which produced the recommendations and resources included in SAMHAS's "Media Guidelines for Bullying Prevention."