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SAMHSA’s Award-Winning Newsletter
May/June 2009, Volume 17, Number 3 

image of Dr. Phil’s Lifeline Gallery avatar - click to view the National Suicide Prevention Lifeline Web site

Dr. Phil Partners with Lifeline during Economic Crisis

Watch a Special Message in the Lifeline Gallery

SAMHSA’s National Suicide Prevention Lifeline (1-800-273-TALK) is getting exposure on the small screen thanks to a strategic partnership with the syndicated daytime talk show, “Dr. Phil” and its host, Phil McGraw, Ph.D., M.A.

The partnership will use traditional and new media to offer help to people who are in suicidal crisis or emotional distress. Suicide claims 32,000 lives a year in the United States, twice that of homicide, according to Federal data.

Dr. Phil’s support comes at a time when Lifeline’s workload is increasing. From 2007 to 2008, Lifeline has seen a 36-percent increase in call volume.

The work has begun in force. The talk show psychologist recently created an avatar for the Lifeline Gallery. See SAMHSA News online, November/December 2008, for more information on the online forum filled with more than 420 stories from suicide survivors and suicide prevention advocates.

And as SAMHSA News previously reported, Dr. Phil promoted the Lifeline number, 1-800-273-TALK on a recent episode (see SAMHSA News online, January/February 2009).

Dr. Phil’s Message

The new avatar features a readily distinguishable digital version of the mustachioed doctor. Dr. Phil’s voice relays his virtual message, urging those who feel “helpless, trapped, or desperate” to seek help. He reminds them that the Lifeline is there, 24 hours a day, 7 days a week.

“It is my hope that anyone in distress will consider the Lifeline Gallery a resource and know there is someone out there who will listen,” said Dr. Phil in a press release about the partnership.

In the Lifeline Gallery, people can view the Dr. Phil avatar, email it to friends, and access an embedded code that allows the avatar to be placed on social networking profiles and other Web sites.

Background

During this time of economic crisis and in light of recent suicides completed while online, Dr. Phil and the Lifeline recognized a need for a message of help and hope to reach people by using the Internet’s capacity to reach millions.

SAMHSA’s National Suicide Prevention Lifeline 1‐800‐273‐TALK (8255) is a nationwide network of 137 local crisis centers.

The syndicated series “Dr. Phil,” is broadcast on more than 214 stations representing 100 percent of the Nation. Dr. Phil received his M.A. and Ph.D. in clinical psychology from North Texas State University with a dual area of emphasis in clinical and behavioral medicine.

Get more information about Dr. Phil’s partnership with SAMHSA’s National Suicide Prevention Lifeline. View Dr. Phil’s avatar and others or make your own in the Lifeline Gallery. Learn more about Dr. Phil and his show.

Previously in SAMHSA News

Suicide Prevention: New Media Increase Options

The Grahams: Commitment to Suicide Prevention, Mental Health

Substance Abuse & Suicide: White Paper Explores Connection

Preventing Suicide on College Campuses




President’s Budget

President’s Budget

FY2010 Budget sustains critical programs.


  Treatment Improvement  
   Protocols  
Addressing Suicidal Thoughts & Behaviors

Addressing Suicidal Thoughts & Behaviors

From CSAT, TIP 50 offers guidance to substance abuse counselors on how to help clients who may be in crisis.


  Medication-Assisted Treatment  
Buprenorphine: Guide for Nurses

Buprenorphine: Guide for Nurses

Specific guidance for nurses and nurse care managers.

Methadone Safety

Methadone Safety

Safe use of methadone, a medication for opioid addiction, is the focus of a new campaign.


  Data on Depression  
MDE and Youth

MDE and Youth

In 2007, 2 million adolescents had a major depressive episode.

MDE and Adults

More than 16 million adults struggle with depression.


  Focus on Children  
Mental Health Awareness Day

Mental Health Awareness Day

Eight young people take center stage in a celebration of the arts as a way to cope with mental health problems. Photo Gallery.

Data on Children, Parents, Drugs

More than 8.3 million children lived with a parent who was dependent on or abused alcohol or drugs during the past year.


  Women’s Behavioral Health  
Mental Health Publications

Mental Health Publications

“Action Steps” for professionals and “What It Means To You” for consumers are available to order.

Pregnancy & Substance Abuse

Pregnancy & Substance Abuse

How much are alcohol and drugs used during pregnancy and after childbirth?


  Recovery Month  
20th Anniversary Includes TV Spots, PSAs

20th Anniversary Includes TV Spots, PSAs

With a few months to go, the Recovery Month Web site offers flyers, banners, and more.


  Also in this Issue  
PRISM Awards

PRISM Awards

Celebrating excellence in Hollywood. Photo Gallery.

ADDERALL® & College Students

ADDERALL® & College Students

Full-time college students are twice as likely to use Adderall® nonmedically.

Real Warriors Campaign

Real Warriors Campaign

Helping service members break through stigma to ask for help.



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