Awareness Campaigns on Underage Drinking. Suicide Prevention. Mental Health.
Powerful Prevention messages from SAMHSA, in collaboration with the Ad Council, are raising awareness and expanding community outreach on three critical public health issues.
The national multimedia campaigns include “Talk Early. Talk Often. Get Others Involved.” on underage drinking; “Get Through Tough Times” on suicide prevention among youth age 13 to 17; and “Stories That Heal” on mental health issues among African Americans. The goal of each campaign is to help start conversations among parents and children, young people and their peers, and communities nationwide.
“By launching these media campaigns, our Agency is focusing on helping families, colleagues, friends, and individuals learn ways to talk about these issues and figure out ways to make a difference in someone’s life,” said SAMHSA Administrator Pamela S. Hyde, J.D.
A private, nonprofit organization, the Ad Council marshals talent from the advertising industry and business community to produce public service campaigns on behalf of Government agencies and nonprofit organizations. Each campaign includes print, television, and radio public service announcements (PSAs) as well as interactive and resource-rich Web sites with useful tools. Using research conducted with the various target audiences, SAMHSA and the Ad Council determined specific messages that would resonate most effectively and spur people to action.