Recovery Month To Celebrate 13th Anniversary
This September will mark the 13th Anniversary of National Alcohol
and Drug Addiction Recovery Month, sponsored annually by SAMHSA's
Center for Substance Abuse Treatment (CSAT).
The month-long observance unites public and private sector partner
organizations nationwide in an effort to highlight the societal
benefits, importance, and effectiveness of drug and alcohol treatment.
In addition, the observance aims to reduce the stigma associated
with substance abuse treatment. Recovery Month also celebrates people
in recovery and those who serve them.
"This year's theme, 'Join the Voices of Recovery:
A Call to Action,' is intended to focus the Nation's
attention on responding to Americans who seriously need substance
abuse treatment," said SAMHSA Administrator Charles G. Curie,
CSAT Director H. Westley Clark, M.D., J.D., M.P.H., added, "According
to SAMHSA's National Household Survey on Drug Abuse from the
year 2000, there are 14.5 million people in the United States who
have a diagnosable substance abuse problem. Millions of these people
who need help do not receive treatment."
The activities and materials for the Recovery Month Campaign are
wide ranging. They include the Recovery Month toolkit, Web site,
TV and radio public service announcements, community forums, radio
tours, and community-sponsored events.
The centerpiece of the Recovery Month outreach effort is the Recovery
Month campaign toolkit. A total of 75,000 kits will be distributed
to various national and local organizations; Federal, state, and
local government agencies and officials; grantees; professional
treatment associations; and public and private treatment organizations.
The toolkit contains helpful resources, event ideas, samples of
ways to reach local media, and fact sheets for key constituency
groups and special audiences to initiate and conduct a successful
public education campaign. The kit also includes information for
launching a comprehensive education campaign through local print
and broadcast media, as well as for educating parents and families,
schools and educators, health and wellness professionals, health
insurers, criminal justice system professionals, elected officials
and civic leaders, labor and trade organizations, community organizations,
the faith community, and employers.
SAMHSA also offers an interactive Web site where the entire toolkit
and other materials can be downloaded or ordered. The Web site includes
additional planning resources, media updates, Web events, and a
schedule of activities planned across the country.
In support of Recovery Month, CSAT has produced two television
public service announcements in English and Spanish. They will be
sent to more than 800 TV stations and networks, and will be submitted
for inclusion as part of the Media Match Campaign by the White House
Office of National Drug Control Policy (ONDCP).
CSAT will further support local outreach efforts by sponsoring
community forums in 31 host cities, including Honolulu, Los Angeles,
San Antonio, Detroit, Boston, Baltimore, and San Juan, Puerto Rico.
The forums will examine key treatment- and recovery-related issues,
define specific objectives and action steps, and look for solutions
to broaden and support individual access to treatment.
Recovery Month has grown considerably across the country in the
past few years. Last year, for example, the Recovery Month radio
tour reached more than 4 million listeners—almost double the
number of the prior year. The Recovery Month Web site logged more
than 500,000 visitors, up from just over 100,000 the year before.
In calling for participation in Recovery Month, ONDCP Director
John P. Walters said, "Healing America's drug users
is one of the cornerstones of our national drug control strategy."
Health and Human Services Secretary Tommy G. Thompson said, "Providing
treatment for people in need is compassionate public policy and
a sound investment."
For a Recovery Month toolkit, contact SAMHSA's National Clearinghouse for Alcohol
and Drug Information, at P.O. Box 2345, Rockville, MD 20847. Telephone: 1 (800) 729-6686
(English and Spanish) or 1 (800) 487-4889 (TDD). Kits may be ordered or viewed
in a PDF file from SAMHSA's Web site at
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