"Talk. They Hear You."

SAMHSA's underage drinking prevention PSA campaign helps parents and caregivers start talking to their children early—as early as nine years old—about the dangers of alcohol.

Start the Talk: A Parent Learning Tool

Practice talking to your kids about the dangers of alcohol.

Under age drinking video thumbnail

About Start the Talk

Start the Talk is an interactive tool to help you learn the do’s and don’ts of talking to your kids about underage drinking. Using avatars, you’ll practice bringing up the topic of alcohol with a teen; learn what questions to ask; and get ideas for keeping the conversation going long after the initial talk has ended.

Meet the characters

Thank you for helping to prevent underage drinking. This Partner Toolkit offers customizable "Talk. They Hear You." Campaign materials that you can easily download and tailor to your underage drinking prevention efforts. The "Talk. They Hear You." Style Guide can help you adapt the Campaign and its key messages to your organization’s outreach efforts.

"Talk. They Hear You." aims to reduce underage drinking among youth ages 9 to 15 by providing parents and caregivers with information and resources they need to start addressing the issue of alcohol with their children early. The Campaign focuses on:

  • Increasing parents’ awareness of the prevalence and risk of underage drinking;
  • Equipping parents with the knowledge, skills, and confidence to prevent underage drinking; and
  • Increasing parents’ actions to prevent underage drinking.

"Talk. They Hear You." launched on May 13, 2013 at the National Press Club in Washington, DC.

Visit "Talk. They Hear You." on YouTube