National Prevention Week Toolkit
This toolkit can support your ongoing efforts to prevent substance use and promote well-being ― and connect your community activities with the NPW movement.
Planning Your Event
Download the tools. Share your event on social media with hashtag #NationalPreventionWeek.
There are endless ways to bring NPW to your community. Get ideas for hosting an event that’s right for your community.
Promote Your Event
There are many ways to promote your NPW event—from the news media, to social media, to word-of-mouth. These tools can help you reach people in your community.
Tap your “inner circle” first, then expand to broader groups (like your mayor’s office) with a request to issue a proclamation about NPW.
News stories about your organization, event, or how your prevention efforts tie to NPW are great hooks for the media.
Watch this video (2 minutes, 19 seconds) for tips to increase your social media engagement.
Capture attention with a video public service announcement (PSA).
Many people leave a prevention event filled with enthusiasm and a desire to make a difference. Tap into this, to keep the momentum going long after your event.
Widen your reach and impact, by strengthening current partnerships and creating new ones. NPW is a perfect time for collaboration!
Watch this video (1 minute, 34 seconds) on securing NPW event sponsors!
Find Partners
Consider who can help you get the word out ― and work in a way that’s win-win.
Reach Out to Sponsors
Sponsors can offer in-kind or financial support.
Help Them Help You
Make it easy for others to support you by providing ready-made language they can send to their networks.
Post Copy - All Platforms: Parents & teachers play a crucial role in shaping how children learn & grow. During #NationalPreventionWeek, talk about substance use prevention and well-being. Download games & activities: samhsa.gov/prevention-week/community-events/activities
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Interactive Instagram Story – Quiz:
Instructions: To add a quiz, open Instagram and select “Add to story” and upload the first image below. Click the smiling box icon, then select “Quiz” from the menu. A quiz box will appear over the image. You can adjust the size of the quiz box to match the outline in the image. Add the question to the top of the box, with the answers below. Make sure you select “D. All of the Above” as the correct answer! Then, upload the second image as a follow-up story.
Question – Symptoms of substance use disorders can include:
A: Behavioral Changes
B: Physical Changes
C: Social Changes
D: All of the Above [Correct Answer]
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Post Copy - All Platforms: #MyPreventionStory is a way for us to share our substance use prevention and well-being experiences. For ideas, thought starters, and examples, visit samhsa.gov/prevention-week/my-prevention-story
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Post Copy - All Platforms: Help amplify the power of prevention by sharing your story using #MyPreventionStory! Whether it’s how you’re preventing substance use or promoting well-being, every journey is unique. Your story can inspire change. Learn how to get involved: samhsa.gov/prevention-week/my-prevention-story
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Post Copy - All Platforms: We’re proud to prevent substance use and support well-being in our community! Join us and others, by visiting samhsa.gov/prevention-week. #NationalPreventionWeek
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Post Copy - All Platforms: #NationalPreventionWeek is a platform that promotes new ideas and initiatives to help keep communities healthy & safe. Join us as we celebrate the substance use prevention and well-being efforts happening nationwide! Learn more: samhsa.gov/prevention-week
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Post Copy - All Platforms: As part of #NationalPreventionWeek, join us at [YOUR EVENT NAME] on [DATE, TIME] to prevent substance use & promote well-being! Learn more at [EVENT URL or CONTACT INFO].
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Virtual Background 1 (PNG | 392 KB)
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Virtual Background 2 (PNG | 334 KB)
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Virtual Background 3 (PNG | 225 KB)
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Virtual Background 4 (PNG | 390 KB)
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Stickers (2.5” diameter) can be downloaded, or printed using standard printing labels.
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Include this badge on your website and promotional materials.
Social Media Badges
Post Copy - Facebook: Through our ongoing work in preventing substance use and promoting well-being, we’re committed to helping keep our community healthy and safe. Join us: samhsa.gov/prevention-week @SAMHSA #NationalPreventionWeek
X (Twitter)/Threads Post Copy: During #NationalPreventionWeek and beyond, [your organization] is committed to preventing substance use & promoting well-being. Join us: samhsa.gov/prevention-week @SAMHSAgov
Post Copy - Instagram: Proud to be a partner in prevention! Join us in celebrating #NationalPreventionWeek as we work to prevent substance use & promote well-being. samhsa.gov/prevention-week @samhsagov
Post Copy - LinkedIn: [Your organization] is proud to be a partner in prevention! Join us as we work to prevent substance use & promote well-being, to keep our communities healthy and safe. Join us: samhsa.gov/prevention-week @Substance Abuse and Mental Health Services Administration (SAMHSA) #NationalPreventionWeek
