2025 Recovery Month Toolkit
With the right treatment, support, and resources, recovery is REAL (Restoring Every Aspect of Life) for everyone. Use this toolkit to learn more about what SAMHSA is doing to support people in recovery and how to share this information with your audiences. Together, we can make a difference in the lives of people in or seeking recovery from mental and substance use disorders.
The Toolkit Is a One-Stop Shop With:
- Social media content to help spread awareness about the process of recovery and to share the hopeful message that most people who get help do recover
- Resources for learning about and supporting those in recovery
- Promotional materials about recovery in September and beyond
This toolkit was created with our partners in mind. All materials are designed to be shared with your audiences and across your media channels. The materials are downloadable and shareable, and some of the materials are customizable.
How to Use the Toolkit
- Copy, download, and share our social messages, graphics, and promotional materials in ways that fit the needs of your audiences and channels.
- Use our hashtags, including #RecoveryMonth when sharing any Recovery Month-related content.
- Use our tools in tandem with the best practices in your communities and networks.
National Recovery Month Theme: Recovery is REAL (Restoring Every Aspect of Life)
SAMHSA focuses on the four major dimensions of recovery: health, home, community, and purpose. These are the building blocks that all people need to live healthy, happy, independent lives and to reach their full potential.
The key messages and weekly themes below reflect these dimensions and offer a foundation for you to develop content that resonates with your audience.
Feel free to use these themes and key messages to develop tailored posts throughout the month. If you prefer, pre-crafted social media content is also available.
Week 1: Health
This week explores key aspects of well-being and their role in recovery.
Key Messages:
- Believe you can recover, and you are halfway there.
- Recovery includes whole health.
- Treatment, recovery support services, and community connections make recovery possible.
Week 2: Home
This week focuses on how safe, stable living environments aid recovery from mental health and substance use challenges.
Key Messages:
- A safe and supportive home strengthens recovery.
- Healing happens when you feel seen and safe at home.
- A stable home supports the recovery process.
- Recovery is a family affair.
Week 3: Community
This week highlights how a sense of belonging can help people on their recovery journey.
Key Messages:
- Building social networks and a sense of community can support recovery. You are not alone, and together we can make a difference.
- Be the voice of recovery—nothing about us, without us. Share your story!
- You have not met all the people who will love you.
- Family, friends, and peers together put the "we" in wellness.
Week 4: Purpose
This week focuses on how a sense of purpose drives positive change and fosters resilience.
Key Messages:
- Be part of other people’s recovery journeys.
- Many voices, multiple pathways, one hope. Where there is hope, there is recovery. Everyone can play a role in recovery—what’s yours?
- You are worthy of joy. It is closer than you think.
- You are not alone. Building social networks and a sense of community can support recovery. Together, we can make a difference.

Post Copy – All Platforms: #RecoveryMonth2025 is a great time to prioritize care, connection, and healing. ❤️🩹Need help getting started? Go to ➡️ samhsa.gov/find-support/how-to-cope #Recovery #Wellness
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Week 1: Graphic 1 (PNG | 80 KB)

Spanish Post Copy – All Platforms: El #MesDeLaRecuperación2025 es un buen momento para priorizar el cuidado, la conexión y la sanación. ❤️🩹 ¿Necesitas ayuda para comenzar? Consulta ➡️ samhsa.gov/encuentra-apoyo/como-enfrentar #Recuperación #Bienestar
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Week 1: Graphic 1 - Spanish (JPG | 191 KB)

Post Copy – All Platforms: During #RecoveryMonth2025, focus on your well-being. Sleep 🛏️, healthy eating 🍅, exercise 🏃➡️and connections 💞 are vital. For more tips: samhsa.gov/find-support/how-to-cope #Wellness
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Week 1: Graphic 2 (PNG | 179 KB)

Spanish Post Copy – All Platforms: Durante el #MesDeLaRecuperación2025, enfócate en tu bienestar. El descanso 🛏️, la alimentación saludable 🍅, el ejercicio 🏃➡️y las conexiones 💞 son vitales. Para más consejos consulta: samhsa.gov/encuentra-apoyo/como-enfrentar #Bienestar
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Week 1: Graphic 2 - Spanish (JPG | 356 KB)

Post Copy – All Platforms: #Recovery is REAL (Restores Every Aspect of Life). If daily life feels harder than usual, learn ways to take your first steps toward recovery. Start here ➡️ findsupport.gov #RecoveryJourney #Wellness
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Week 1: Graphic 3 (PNG | 128 KB)

Spanish Post Copy – All Platforms: La #Recuperación es REAL (Restaura todo el Espectro Actual de La vida). Si la vida diaria se siente más difícil de lo habitual, encuentra maneras de dar los primeros pasos hacia la recuperación. 👣 Empieza aquí➡️ samhsa.gov/encuentra-apoyo #CaminoHaciaLaRecuperación #Bienestar
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Week 1: Graphic 3 - Spanish (JPG | 308 KB)

Post Copy – All Platforms: Caring for your mental and physical health is an important part of recovery. #Recovery gives you the chance to put your needs, goals, and well-being first. Start here ➡️ samhsa.gov/find-support/how-to-cope #RecoveryMonth2025 #Wellness
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Week 1: Graphic 4 (MP4 | 11 MB)

Spanish Post Copy – All Platforms: Cuidar de tu salud física y mental es una parte importante de tu recuperación. La #Recuperación te da la oportunidad de poner tus necesidades, metas y bienestar en primer lugar. Comienza aquí ➡️ samhsa.gov/encuentra-apoyo/como-enfrentar #MesDeLaRecuperación2025 #Bienestar
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Post Copy – All Platforms: Recovery strengthens the foundation for the home🏡, the heart 💝, and the hope 🌻we all need to keep going. Learn how #RecoveryIsPossible for everyone samhsa.gov/recovery #RecoveryHappens #RecoveryMonth2025
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Week 2: Graphic 1 (PNG | 150 KB)

Spanish Post Copy – All Platforms: La Recuperación fortalece las bases del hogar🏡, el corazón💝 y la esperanza 🌻que todos necesitamos para continuar. Conoce cómo la #RecuperaciónEsPosible para todos samhsa.gov/mental-health/que-es-la-salud-mental/condiciones/recuperacion #LaRecuperaciónOcurre #MesDeLaRecuperación2025
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Week 2: Graphic 1 - Spanish (PNG | 149 KB)

Post Copy – All Platforms: DYK: 50.2 million American adults consider themselves in recovery? Recovery is REAL and starts in spaces that heal. Find people and places that support your #Recovery goals at samhsa.gov/recovery #RecoveryMonth2025 #YouAreNotAlone
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Week 2: Graphic 2 (PNG | 101 KB)

Spanish Post Copy – All Platforms: ¿Sabías esto? 50,2 millones de adultos en este país consideran que están en un proceso de Recuperación. La Recuperación es REAL y comienza en lugares que ayudan a sanar. Encuentra personas y lugares que apoyen tus metas de #Recuperación en samhsa.gov/mental-health/que-es-la-salud-mental/condiciones/recuperacion #MesDeLaRecuperación2025 #NoEstásSolo
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Week 2: Graphic 2 - Spanish (PNG | 105 KB)

Post Copy – All Platforms: #RecoveryHappens in a stable home. During #RecoveryMonth2025 and beyond, let’s help create spaces where people feel safe, respected, and supported. Here are steps we can take: samhsa.gov/recovery
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Week 2: Graphic 3 (PNG | 175 KB)

Spanish Post Copy – All Platforms: #LaRecuperaciónOcurre en un hogar estable. Durante el #MesDeLaRecuperación2025 y siempre, ayudemos a crear espacios en los que las personas se sientan seguras, respetadas y apoyadas. Consulta aquí los pasos que podemos dar: samhsa.gov/encuentra-apoyo/cuidado-salud-apoyo
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Week 2: Graphic 3 - Spanish (PNG | 175 KB)

Post Copy – All Platforms: We all need a healthy and stable place to reflect and grow. 🏠Learn why #Recovery is REAL (Restores Every Aspect of Life) at samhsa.gov/find-support/health-care-or-support #RecoveryMonth2025
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Week 2: Graphic 4 (MP4 | 2.8 MB)

Spanish Post Copy – All Platforms: Todos necesitamos un lugar sano y estable para reflexionar y crecer. 🏠Conoce por qué la #Recuperación es REAL (Restaura todo el Espectro Actual de La vida) en samhsa.gov/encuentra-apoyo/cuidado-salud-apoyo #MesDeLaRecuperación2025
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Post Copy – All Platforms: #RecoveryHappens. The journey can be easier with the right people by your side. Find your recovery support community ➡️ findsupport.gov #RecoveryJourney #YouAreNotAlone
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Week 3: Graphic 1 (PNG | 111 KB)

Spanish Post Copy – All Platforms: La #RecuperaciónOcurre. La jornada puede ser más fácil con la gente correcta a tu lado. Encuentra tu comunidad de apoyo para la recuperación ➡️ samhsa.gov/encuentra-apoyo #CaminoHaciaLaRecuperación #NoEstásSolo #MesDeLaRecuperación2025
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Week 3: Graphic 1 - Spanish (PNG | 113 KB)

Post Copy – All Platforms: 🫶Together, we can make #Recovery REAL (Restores Every Aspect of Life) for everyone. #RecoveryMonth2025
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Week 3: Graphic 2 (PNG | 53 KB)

Spanish Post Copy – All Platforms: 🫶Juntos, podemos hacer que la #Recuperación sea REAL (Restaura todo el Espectro Actual de La vida) para todos. #MesDeLaRecuperación2025
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Week 3: Graphic 2 - Spanish (PNG | 49 KB)

Post Copy – All Platforms: You don’t have to be alone in #Recovery. Find your support network. Find your strength. Explore options that work for YOU at samhsa.gov/recovery #RecoveryMonth2025 #YouAreNotAlone
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Week 3: Graphic 3 (PNG | 85 KB)

Spanish Post Copy – All Platforms: No tienes que estar solo durante la #Recuperación. Encuentra tu comunidad de apoyo. Encuentra tu fortaleza. Explora alternativas que funcionen PARA TI en samhsa.gov/encuentra-apoyo #MesdeLaRecuperación2025 #NoEstásSolo
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Week 3: Graphic 3 - Spanish (PNG | 90 KB)

Post Copy – All Platforms: #Recovery is learning to say, “I need help.” Recovery is hearing someone say, “I’m here.” Ready to start a conversation? 💬samhsa.gov/find-support/how-to-cope/how-to-ask-for-help #RecoveryMonth2025
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Week 3: Graphic 4 (MP4 | 4.5 MB)

Spanish Post Copy – All Platforms: Parte de la #Recuperación es aprender a decir “Necesito ayuda”. Parte de la Recuperación es escuchar a otro decir “Estoy aquí”. ¿Estás listo para empezar a hablar del tema? 💬 samhsa.gov/encuentra-apoyo/como-enfrentar #MesdeLaRecuperación2025
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Post Copy – All Platforms: Doing things that lift you up makes #Recovery REAL (Restores Every Aspect of Life). 🌟💡😀 Do you know the guiding principles of recovery? Find them at samhsa.gov/find-help/recovery #RecoveryMonth2025
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Week 4: Graphic 1 (PNG | 175 KB)

Spanish Post Copy – All Platforms: Hacer cosas que te levanten el ánimo hace que la #Recuperación sea REAL (Restaura todo el Espectro Actual de La vida). 🌟💡😀 ¿Conoces los principios que guían la recuperación? Encuéntralos en samhsa.gov/mental-health/que-es-la-salud-mental/condiciones/recuperación #MesDeLaRecuperación2025
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Week 4: Graphic 1 - Spanish (PNG | 179 KB)

Post Copy – All Platforms: 💌 This is a reminder that you are important. Helping a neighbor, sharing an activity, simply showing up for someone not only helps them 🤝, it also helps YOUR #Recovery #RecoveryHappens #RecoveryMonth2025
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Week 4: Graphic 2 (PNG | 224 KB)

Spanish Post Copy – All Platforms: 💌 Recuerda que eres importante. Ayudar a un vecino, compartir una actividad, estar presente para el otro, no solo ayuda a los demás 🤝, sino también a TI. Más información ➡️ findtreatment.gov/es #LaRecuperaciónOcurre #MesDeLaRecuperación2025
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Week 4: Graphic 2 - Spanish (PNG | 224 KB)

Post Copy – All Platforms: This #RecoveryMonth2025, check in with someone in #Recovery. Ask what brings them joy, what gives their life meaning. Remind them they are not alone. 💕 Explore ways to give support: samhsa.gov/find-support/helping-someone #RecoveryHappens
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Week 4: Graphic 3 (PNG | 507 KB)

Spanish Post Copy – All Platforms: Este #MesDeLaRecuperación2025, contáctate con alguien que esté en #Recuperación. Pregúntale qué le da alegría, qué le da significado a su vida. Recuérdales que no están solos. 💕 Explora formas de brindar apoyo: samhsa.gov/encuentra-apoyo/ayudar-otros
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Week 4: Graphic 3 - Spanish (PNG | 519 KB)

Post Copy – All Platforms: #RecoveryHappens. You can use your recovery story to inspire others. 💞Need help starting the conversation? samhsa.gov/find-support/helping-someone/how-to-talk-to-someone-about-help #RecoveryJourney #YouAreNotAlone
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Week 4: Graphic 4 (MP4 | 12.5 MB)

Spanish Post Copy – All Platforms: #LaRecuperaciónOcurre. Puedes usar tu historia de recuperación para inspirar a los demás. 💞¿Necesitas ayuda para comenzar a hablar del tema? samhsa.gov/encuentra-apoyo/ayudar-otros/como-ayudar-ser-querido #JornadaHaciaLaRecuperación #NoEstásSolo
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Post Copy – All Platforms: This Labor Day and during #RecoveryMonth2025, we honor the work of those in #Recovery, and the workers and community that support them. Learn more ➡️ samhsa.gov/recovery
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Labor Day Graphic (PNG | 190 KB)

Spanish Post Copy – All Platforms: Este Día del Trabajo y durante el #MesDeLaRecuperación2025, honramos el trabajo de aquellos en proceso de #Recuperación y los trabajadores y la comunidad que los apoya. Más información ➡️ samhsa.gov/encuentra-apoyo
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Labor Day Graphic - Spanish (PNG | 241 KB)

Post Copy – All Platforms: #RecoveryMonth2025 and World Suicide Prevention Day share the same truth: connections save lives. If you are struggling, call or text 988 or chat 988lifeline.org. 💜 #988Lifeline
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World Suicide Prevention Day (Sept 10) Graphic (PNG | 127 KB)

Spanish Post Copy – All Platforms: El #MesDeLaRecuperación2025 y el Día Mundial de la Prevención del Suicidio comparten la misma verdad: las conexiones salvan vidas. Si estás atravesando un mal momento, llama o textea o chatea al 988 en 988lifeline.org/es 💜 #Línea988
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World Suicide Prevention Day (Sept 10) Graphic - Spanish (PNG | 130 KB)

Post Copy – All Platforms: On Patriot Day, we honor and thank first responders and those whose occupations support recovery efforts. Whether it’s PTSD, grief, or substance use challenges, people in #Recovery deserve our support. If you are struggling, #YouAreNotAlone and help is available ➡️ samhsa.gov/find-help
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Patriot Day Graphic (PNG | 61 KB)

Spanish Post Copy – All Platforms: En el Día del Patriota, honramos a los socorristas y a quienes apoyan la recuperación. Ya sea por TEPT, duelo, o desafíos por uso de sustancias, las personas en #Recuperación merecen nuestro apoyo. Si tienes dificultades #NoEstásSolo, hay ayuda ➡️ samhsa.gov/mental-health/que-es-la-salud-mental/condiciones/recuperacion
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Patriot Day Graphic - Spanish (PNG | 61 KB)

Post Copy – All Platforms: On National Gratitude Day, let’s take a moment to say THANK YOU to the people who stand by us in our #Recovery, and to ourselves for not giving up. 💐💝 Learn more about recovery ➡️ samhsa.gov/recovery #RecoveryMonth2025
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National Gratitude Day (Sept 21) Graphic (PNG | 82 KB)

Spanish Post Copy – All Platforms: En el Día Nacional de la Gratitud, tomémonos un momento para decir GRACIAS a las personas que nos acompañan durante la #Recuperación, y a nosotros mismos por no darnos por vencidos. 💐💝 Más información ➡️ samhsa.gov/mental-health/que-es-la-salud-mental/condiciones/recuperacion #MesDeLaRecuperación2025
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National Gratitude Day (Sept 21) Graphic - Spanish (PNG | 70 KB)
We hope you find these stickers helpful in engaging your audiences and promoting our shared mission.
Sticker Instructions (DOCX | 25 KB)
Stickers (Spanish)
Virtual Backgrounds are designed to enhance your virtual events and meetings throughout the month. They aim to promote mental health awareness, support people in the recovery journey, and foster conversations around this important topic.
Virtual Backgrounds Instructions (DOCX | 32 KB)

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Virtual Background 1 (PNG | 321 KB)

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Virtual Background 2 (PNG | 78 KB)

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Virtual Background 3 (PNG | 44 KB)
Virtual Backgrounds (Spanish)

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Virtual Background 1 - Spanish (PNG | 325 KB)

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Virtual Background 2 - Spanish (PNG | 84 KB)

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Use the National Recovery Month email signature templates throughout September in your email correspondence to promote awareness and build brand recognition of this important observance.
Email Signature Instructions (DOCX | 63 KB)
Email Signature Instructions - Right Side (DOCX | 64 KB)
Email Signature Instructions - Above (DOCX | 63 KB)

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Email Signatures (Spanish)

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The official hashtags below serve as a unifying thread for social media content related to Recovery Month and make it easy for people to find and follow the conversation. Use the following hashtags for any of your Recovery Month-related content:
- #RecoveryMonth2025 (primary hashtag)
- #RecoveryJourney (second primary)
- #RecoveryHappens
- #Recovery
- #Wellness
- #YouAreNotAlone
For a Spanish-speaking audience, please consider using these hashtags:
- #MesDeLaRecuperación (hashtag principal)
- #LaRecuperaciónOcurre (principal segunda opción)
- #RecuperaciónEsReal
- #Recuperación
- #Bienestar
- #NoEstásSolo
You can use these templates throughout September in your social media profiles to promote awareness of this important observance and show your support to those in their recovery journey.

















