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Suicide Prevention Awareness Month

2025 Suicide Prevention Awareness Month Toolkit

Connecting individuals and communities to the right support can make all the difference. Join us as we raise awareness, provide resources, promote evidence-based suicide prevention strategies, and share messages of hope and healing.

How To Use the Toolkit

Your go-to resource hub is here! Copy, download, and share the toolkit’s messages, graphics, and promotional materials in ways that fit the needs of your audiences and channels. The toolkit includes:

  • Key Messages and Weekly Themes to inspire content creation.
  • Social Media Shareables to spread awareness across your platforms.
  • Digital Stickers, Profile Frames, and Email Signatures to reinforce the message.
  • Virtual Backgrounds to personalize your online meetings.
  • Hashtags to boost visibility and engagement on social media.

When we work together to advance research, normalize help-seeking, prioritize whole-person care, and foster connection through community, we can help save lives.

Suicide Prevention Awareness Month Toolkit

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Overall Theme

Together in Strength, Dignity, Hope, and Purpose.

The following key messages and weekly themes provide a foundation for developing messages and posts that resonate with your specific audiences throughout the month. Feel free to use these messages as well as the sample social media shareables in the toolkit.

Week 1: September 1–5  

Understanding Risk; Embracing Treatment, Hope, and Resilience

This week focuses on the importance of understanding suicide risk, promoting evidence-based treatment for all, and highlighting messages of hope, recovery, and resilience.

Key Messages:

  • Suicide is preventable. Combining knowledge, care, and compassion can make a real impact.
  • Suicide is complex and influenced by many interconnected factors. Knowing the warning signs of suicide saves lives.
  • Preventing suicide means understanding risk, accessing supportive, proven care, and sharing hope because healing is possible.
  • With the right support, people can heal, build resilience, and thrive after crisis.
  • Hope and resilience grow when people feel heard. This can guide people to find strength even in their darkest moments.
  • There is no “right” way to heal and recover; support should meet people where they are. Healing is personal. Every journey is different.

Week 2: September 8–12

Building Community Partnerships and Supports

This week focuses on building community partnerships and supports for effective suicide prevention.

Key Messages:

  • Elevating the role of local programs and peer-led efforts through evidence-based policies and data-driven community collaboration is a critical component of suicide prevention.
  • Embracing engagement of those with lived experience can help reduce stigma and foster a sense of unity around mental health and suicide. Moreover, those who have experienced a suicidal crisis or have lost a loved one to suicide bring important insights and perspectives to suicide prevention work.
  • Small-group conversations, with peers and professionals, that focus on post-traumatic growth can help create a sense of connectedness and belonging. Being connected with others is a key protective factor in preventing suicide.
  • Peer-led initiatives build trust and break stigma because people are more likely to open up to peers who have walked a similar path. This is especially meaningful to specific groups, such as veterans.
  • Locally tailored efforts address unique community needs. There’s no one-size-fits-all in suicide prevention. Community should always be at the table.

Week 3: September 15–19

Theme: Improving care and outcomes for people at risk for suicide

This week focuses on the importance of improving care and outcomes for people at risk for suicide through effective pathways to care and collaborative safety planning.

Key Messages:

  • Accessibility and visibility of resources is crucial so that those in need of support can easily find care.  A barrier to seeking help is often simply finding and having access to appropriate supports.  Establishing clear pathways to care encourages help-seeking and saves lives.
  • Working together on a safety plan gives people a sense of control and hope.
  • Suicide prevention isn’t about just one moment; it is about continued care over time. Ongoing support and follow-up care builds trust and supports long-term healing and recovery.
  • When someone is having suicidal thoughts, connection, thorough planning, and dedicated follow-up care create a vital structure of safety and support.
  • Everyone deserves access to treatments that work. Promoting evidence-based care is key to suicide prevention.
  • Continuity of care ensures ongoing support and long-term healing.
  • Prioritizing self-care is a vital way to support your mental well-being and reduce the risk of suicide. This includes simple, consistent actions like getting enough sleep, eating nutritious food, engaging in regular physical activity, and finding healthy ways to manage stress, such as mindfulness, hobbies, or spending time in nature.

Week 4: September 22–30

Promoting Dignity Through Connection

This week focuses on the importance of uplifting the voices of those with lived experiences.

Key Messages:

  • When people feel respected, heard, and valued, they are more likely to seek help and stay connected.
  • People who have faced mental health struggles or suicidal thoughts bring valuable insight that can shape better support systems.
  • Real change starts with real voices. Empowering community members and peers to lead creates lasting impact in suicide prevention.
  • Real connection can help prevent a crisis. A simple check-in, conversation, shared story, or helpful resource can make someone feel less alone. Remember—sharing truly is caring.
  • Hearing from those with lived experience makes suicide prevention more hopeful, more human, and more healing.

Week 1: Understanding Risk; Embracing Treatment, Hope, and Resilience

Two women share an embrace. Text reads: You don’t need to have all the answers. Just be present.

Post Copy - All Platforms: September is Suicide Prevention Awareness Month. Learn the warning signs, ⚠️normalize help-seeking, and let people know there are proven treatments that work. Check out SAMHSA’s #SuicidePreventionMonth toolkit ➡️ samhsa.gov/suicide-prevention-month

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 Week 1 - Post 1 (JPG | 185 KB)

Dos mujeres comparten un abrazo. El texto dice: No hace falta tener todas las respuestas. Estar ahí es suficiente.

Spanish Post Copy - X: Septiembre es el Mes de concientización sobre la prevención del suicidio. Conoce las señales de advertencia y haz saber a otros que existen tratamientos comprobados que funcionan. Consulta el kit de herramientas del #MesDePrevenciónDelSuicidio de SAMHSA: samhsa.gov/suicide-prevention-month

Spanish Post Copy - All Other Platforms: Septiembre es el Mes de concientización sobre la prevención del suicidio. Conoce las señales de advertencia, ⚠️normaliza buscar ayuda y haz saber a otros que existen tratamientos comprobados que funcionan. Consulta el kit de herramientas del #MesDePrevenciónDelSuicidio de SAMHSA ➡️ samhsa.gov/suicide-prevention-month

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 Week 1 - Post 1 - Spanish (PNG | 227 KB)

A smiling woman wraps her arms around herself. Text reads: Every step counts on the journey to healing. Celebrate your progress.

Post Copy - All Platforms: Healing isn’t the same for everyone. It’s a personal journey. 👣 Check out these inspiring stories of hope and recovery 988lifeline.org/stories #SuicidePreventionMonth #SelfCare #Recovery #988Lifeline

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 Week 1 - Post 2 (JPG | 255 KB)

Una mujer sonriente se abraza. El texto dice: Cada paso cuenta en el camino hacia la sanación. Celebra tu progreso.

Spanish Post Copy - All Platforms: Sanar no es igual para todos. Es una jornada personal. 👣 Descubre historias inspiradoras de esperanza y recuperación: 988lifeline.org/es/ayudarse-a-si-mismo  #MesDePrevenciónDelSuicidio #Autocuidado #Recuperación #Línea988

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 Week 1 - Post 2 - Spanish (PNG | 207 KB)

Animation shows people engaged in activities such as painting, pottery, and bike riding. Text reads: Your Life Matters. Don’t Wait, Help Is Available. The final screen shows SAMHSA’s Suicide Prevention Awareness Month logo.

Post Copy - All Platforms: There’s hope after a suicide attempt and after suicide loss.🌤️Take the first steps toward recovery. Find the right support for YOU: samhsa.gov/find-support/how-to-cope #SuicidePreventionMonth #YouAreNotAlone #SupportMatters

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 Week 1 - Post 3 (MP4 | 5.6 MB)

La animación muestra a personas dedicadas a actividades como pintura, cerámica y andar en bicicleta. El texto dice: Tu vida importa. No esperes, hay ayuda disponible. La pantalla final muestra el logotipo del Mes de concientización sobre la prevención del suicidio de SAMHSA.

Spanish Post Copy - All Platforms: Hay esperanza luego de un intento de suicidio y de una pérdida a causa de un suicidio.️ 🌤️Da los primeros pasos hacia la recuperación. Encuentra el apoyo adecuado PARA TI en: samhsa.gov/encuentra-apoyo/como-enfrentar #MesDePrevenciónDelSuicidio #NoEstásSolo #ElApoyoImporta

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 Week 1 - Post 3 - Spanish (MP4 | 6.5 MB)

Animation shows a despondent teen and her concerned friend. Text reads: Signs that someone may be at risk for suicide include: Feeling hopeless or without purpose. Talking about being a burden. Increased alcohol and drug use. Withdrawing socially. Extreme mood swings. You can become someone’s lifeline. Learn more at SAMHSA dot gov slash 9 8 8. The final screen shows SAMHSA’s Suicide Prevention Awareness Month logo.

Post Copy - All Platforms: Prevention begins with awareness. Knowing the warning signs of #suicide could save a life.🛟 Learn more: samhsa.gov/mental-health/suicidal-behavior/warning-signs #SuicidePreventionMonth #988Lifeline 

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 Week 1 - Post 4 (MP4 | 6.5 MB)

La animación muestra a una adolescente abatida y su amiga preocupada. El texto dice: Las señales de que alguien podría estar en riesgo de suicidio incluyen las siguientes: Sentirse desesperanzado o sin propósito. Hablar acerca de ser una carga. Aumentar el consumo de alcohol y drogas. Aislarse socialmente. Experimentar cambios de humor extremos. Puedes convertirte en la línea de salvación de alguien. Obtén más información en SAMHSA punto gov barra 9 8 8. La pantalla final muestra el logotipo del Mes de concientización sobre la prevención del suicidio de SAMHSA.

Spanish Post Copy - All Platforms: La prevención comienza con la concientización. Conocer las señales de advertencia del #suicidio podría salvar una vida.🛟 Obtén más información en: samhsa.gov/resource/988/notecards-suicide-warning-signs-adults-spanish #MesDePrevenciónDelSuicidio #Línea988

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 Week 1 - Post 4 - Spanish (MP4 | 7.9 MB)

Week 2: Building Community Partnerships and Supports

Two hands cradle a rising sun. Text reads: Suicide touches every community, but so can hope.

Post Copy - All Platforms: Local #SuicidePrevention efforts help address unique community needs. Let’s work together to build strong, caring communities where everyone feels supported. 💪 Start here ➡️ samhsa.gov/mental-health/suicidal-behavior/prevention #SuicidePreventionMonth #EndTheStigma

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 Week 2 - Post 1 (JPG | 229 KB)

Dos manos acunan un sol naciente. El texto dice: El suicidio impacta a todas las comunidades, pero la esperanza también.

Spanish Post Copy - All Platforms: Los esfuerzos locales de #PrevenciónDelSuicidio ayudan a abordar necesidades únicas de la comunidad. Trabajemos juntos para construir comunidades fuertes y solidarias donde todos se sientan apoyados. 💪Comienza aquí ➡️ samhsa.gov/mental-health/suicidal-behavior/prevention https://www.samhsa.gov/mental-health/que-es-la-salud-mental/condiciones/comportamiento-suicida #SPM2025 #AcabarConElEstigma

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 Week 2 - Post 1 - Spanish (PNG | 165 KB)

Animation shows a young adult looking at her mobile phone screen. She looks hopeful. Text reads: On 988 Day, remember you’re not alone. Call, text, or chat 9 8 8. No Judgment. Just Help. The final screen shows SAMHSA’s Suicide Prevention Awareness Month logo.

Post Copy - All Platforms: It’s 988 Day. Use #988Day to share how you’re promoting awareness of 988 in your community. Need some ideas? See how others have marked the day: samhsa.gov/mental-health/988/newsroom/988-day/ideas #SuicidePreventionMonth #988Lifeline #CommunitySupport #988Day

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 Week 2 - Post 2 (MP4 | 6.1 MB)

La animación muestra a una joven mirando la pantalla de su teléfono móvil. Ella parece esperanzada. El texto dice: En el Día del 988, recuerda que no estás solo. Llama, textea o chatea al 9 8 8. Solo ayuda. Sin juzgar. La pantalla final muestra el logotipo del Mes de concientización sobre la prevención del suicidio de SAMHSA.

Spanish Post Copy - All Platforms: Es el Día del 988. Usa #Día988 para compartir la manera en que estás promoviendo la conciencia del 988 en tu comunidad. ¿Necesitas algunas ideas? Mira cómo otros han conmemorado el día en: 988lifeline.org/988-day #MesDePrevenciónDelSuicidio #Línea988

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 Week 2 - Post 2 - Spanish (MP4 | 5.9 MB)

Animation shows hearts of various colors and sizes floating across the screen. Text reads: Together, We Can Make a Difference. Together, We Can Save Lives. The final screen shows SAMHSA’s Suicide Prevention Awareness Month logo.

Post Copy - All Platforms: On #WorldSuicidePreventionDay, let’s celebrate 🎉community partnerships and evidence-based practices that help prevent suicide. Review effective programs and interventions: bpr.sprc.org #SuicidePreventionMonth #CommunitySupport #EndTheStigma

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 Week 2 - Post 3 (MP4 | 6.9 MB)

La animación muestra corazones de varios colores y tamaños flotando en la pantalla. El texto dice: Juntos, podemos hacer la diferencia. Juntos, podemos salvar vidas. La pantalla final muestra el logotipo del Mes de concientización sobre la prevención del suicidio de SAMHSA.

Spanish Post Copy - All Platforms: En el #DíaMundialParaLaPrevenciónDelSuicidio, celebremos 🎉asociaciones comunitarias y prácticas basadas en evidencia que ayudan a prevenir el suicidio. Revisa programas e intervenciones eficaces en bpr.sprc.org #MesDePrevenciónDelSuicidio #ApoyoComunitario

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 Week 2 - Post 3 - Spanish (MP4 | 7.2 MB)

Animation shows a group of seated people in conversation. Text reads: Connection Is Healing. Reach Out To Educate, Empathize With, and Empower Others. The final screen shows SAMHSA’s Suicide Prevention Awareness Month logo.

Post Copy - All Platforms: Honest conversations help build trust, strengthen bonds, and foster belonging. These connections go a long way in saving lives. Find a local program 📌samhsa.gov/find-support/health-care-or-support/support-group-or-local-program #YouAreNotAlone #PeerSupport

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 Week 2 - Post 4 (MP4 | 3.1 MB)

La animación muestra a un grupo de personas sentadas conversando. El texto dice: La conexión es sanación. Tiende una mano para educar a los demás, empatizar con ellos y empoderarlos. La pantalla final muestra el logotipo del Mes de concientización sobre la prevención del suicidio de SAMHSA.

Spanish Post Copy - All Platforms: Las conversaciones honestas ayudan a generar confianza, fortalecer vínculos y fomentar el sentido de pertenencia. Estas conexiones hacen la diferencia en cuanto a salvar vidas. Encuentra un programa local📌 samhsa.gov/encuentra-apoyo/cuidado-salud-apoyo/grupo-apoyo-programa-local #NoEstásSolo #ApoyoDePares

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 Week 2 - Post 4 - Spanish (MP4 | 3.3 MB)

Week 3: Improving care and outcomes for people at risk for suicide

Five people are shown together with building blocks in hand. Text reads: Let’s build healthier communities. Let’s save lives.

Post Copy - All Platforms: Strong state infrastructure is the backbone of effective #SuicidePrevention. See how other states are strengthening communities and changing lives ➡️sprc.org/state-success-stories #SuicidePreventionMonth #CommunitySupport #MentalHealthMatters #988

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 Week 3 - Post 1 (JPG | 289 KB)

Se muestran cinco personas juntas con bloques de construcción en la mano. El texto dice: Construyamos comunidades más saludables. Salvemos vidas.

Spanish Post Copy - All Platforms: Una infraestructura estatal fuerte es el pilar de apoyo de la #PrevenciónDelSuicidio eficaz. Ve cómo otros estados están fortaleciendo comunidades y cambiando vidas ➡️sprc.org/state-success-stories #MesDePrevenciónDelSuicidio #ApoyoComunitario #LaSaludMentalImporta #Linea988

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 Week 3 - Post 1 - Spanish (PNG | 215 KB)

A mobile phone screen shows a seated woman with her arms wrapped around her knees. Text reads: You deserve the best help when you are in crisis. Call, text, chat 988.

Post Copy - All Platforms: Everyone deserves access to help that actually works 🫶 Proven, evidence-based care is key to effective #SuicidePrevention Find help today 👉 988lifeline.org #MentalHealthMatters #988

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 Week 3 - Post 2 (JPG | 223 KB)

La pantalla de un teléfono móvil muestra a una mujer sentada abrazando sus rodillas. El texto dice: Mereces la mejor ayuda cuando estás en crisis. Llama, textea o chatea al 988.

Spanish Post Copy - All Platforms: Todos merecen tener acceso a ayuda que realmente funcione 🫶 Una atención comprobada y basada en evidencia es clave para una #PrevenciónDelSuicidio eficaz. Encuentra ayuda hoy mismo 👉 988lifeline.org/es/inicio #LaSaludMentalImporta #988

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 Week 3 - Post 2 - Spanish (PNG | 98 KB)

Animation with three slides. The first slide shows a 988 counselor on a call. Text reads: Get the Right Help at the Right Time. Contact 988 for mental health and substance use support, suicide prevention and crisis de-escalation, connection to local care and treatment resources. The second slide shows a smiling law enforcement officer. Text reads: Contact 911 for a medical emergency, fire, a crime in progress, life-threatening situations. The final screen shows SAMHSA’s Suicide Prevention Awareness Month logo.

Post Copy - All Platforms: Having a #SafetyPlan 📃✅ in place provides a sense of control and of hope. Knowing when to contact 988 or 911 is an essential part of the plan. For help with safety planning, see samhsa.gov/sites/default/files/988-safety-plan.pdf #SuicidePreventionMonth

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 Week 3 - Post 3 (MP4 | 7.2 MB)

Animación con tres diapositivas. La primera diapositiva muestra a un consejero del 988 en una llamada. El texto dice: Obtén la ayuda adecuada en el momento adecuado. Ponte en contacto con el 988 para obtener apoyo para la salud mental y el consumo de sustancias, prevenir el suicidio y apaciguar situaciones de crisis, conectar con recursos locales de atención y tratamiento. La segunda diapositiva muestra a un oficial de la ley sonriente. El texto dice: Ponte en contacto con el 911 en caso de una emergencia médica, un incendio, un crimen en curso, situaciones que ponen en peligro la vida. La pantalla final muestra el logotipo del Mes de concientización sobre la prevención del suicidio de SAMHSA.

Spanish Post Copy - All Platforms: Tener un #PlanDeSeguridad 📃✅ establecido brinda una sensación de control y esperanza. Saber cuándo contactar al 988 o al 911 es una parte esencial del plan. Para obtener ayuda con la planificación de seguridad, consulta samhsa.gov/sites/default/files/988-printable-safety-plan-spanish.pdf

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 Week 3 - Post 3 - Spanish (MP4 | 9.6 MB)

Animation. Text reads: To Promote Holistic Healing, Care Should Be Backed by science, person centered, strengths based, trauma informed, coordinated and ongoing. The final screen shows SAMHSA’s Suicide Prevention Awareness Month logo.

Post Copy - All Platforms: #PreventingSuicide is about more than the moment of crisis—it’s about ongoing care and support. Learn more ➡️ zerosuicide.edc.org/toolkit/transition #EndTheStigma #YouAreNotAlone #SelfCare

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 Week 3 - Post 4 (MP4 | 6.2 MB)

Animación. El texto dice: Para promover la sanación holística, el cuidado debe estar respaldado por la ciencia, ser centrado en la persona, estar basado en las fortalezas, tener en cuenta el trauma, ser coordinado y continuo. La pantalla final muestra el logotipo del Mes de concientización sobre la prevención del suicidio de SAMHSA.

Spanish Post Copy - All Platforms: La #PrevenciónDelSuicidio es más que el momento de crisis: se trata de recibir atención y apoyo continuos. Obtén más información en ➡️ zerosuicide.edc.org/resources/resource-database/voices-zero-suicide #AcabarConElEstigma #NoEstásSolo #AutoCuidado

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 Week 3 - Post 4 - Spanish (MP4 | 6.8 MB)

Week 4: Promoting Dignity Through Connection

A diverse group of four smiling people. Text reads: No matter who you are, no matter your story, you matter.

Post Copy - All Platforms: #988 is available all day,🌞🌑 every day, for all people. No judgment—just help.📲 📍988helpline.org #SuicidePreventionMonth #988Lifeline #SPM #YouMatter

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 Week 4 - Post 1 (JPG | 301 KB)

Un grupo diverso de cuatro personas sonrientes. El texto dice: No importa quién seas, no importa tu historia, tú importas.

Spanish Post Copy - All Platforms: El #988 está disponible todo el día, 🌞🌑todos los días, para todas las personas. Sólo ayuda. Sin juzgar. 📲📍988lifeline.org/es/inicio #MesDePrevenciónDelSuicidio #Líne988 #SPM #TúImportas

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 Week 4 - Post 1 - Spanish (PNG | 227 KB)

Headshots of six people are shown within a speech bubble. Text reads: Real voices make real impact.

Post Copy - All Platforms: Your #LivedExperience matters. Sharing your story of mental health challenges, suicidal thoughts, or loss can bring hope to others❤️‍🩹 📣Learn how 988lifeline.org/storytelling-for-suicide-prevention-checklist #SuicidePreventionMonth #PeerSupport

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 Week 4 - Post 2 (JPG | 315 KB)

Fotos de seis personas que se muestran dentro de un globo de diálogo. El texto dice: Las voces reales generan un impacto real.

Spanish Post Copy - All Platforms: Tu #ExperienciaVivida importa. Ya sea que hayas enfrentado retos de salud mental, pensamientos suicidas o una pérdida por un suicidio, tu historia trae esperanza a otros. Cuídate, sana y haz cosas que te den alegría 📣Aprende cómo 988lifeline.org/es/ayudarse-a-si-mismo #SPM2025 #ApoyoDePares

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 Week 4 - Post 2 - Spanish (PNG | 259 KB)

Animation shows a group of three friends. Text reads: You Deserve To Be Heard, Feel Safe, Be Treated With Respect, Heal at Your Own Pace. The final screen shows SAMHSA’s Suicide Prevention Awareness Month logo.

Post Copy - All Platforms: Did You Know: When people feel valued and respected, they are more likely to seek help and stay connected. 💞 Learn more about suicide and access #SuicidePrevention resources➡️samhsa.gov/mental-health/suicidal-behavior/resources #SuicidePreventionMonth #Wellness #MentalHealth

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 Week 4 - Post 3 (MP4 | 8.1 MB)

La animación muestra a un grupo de tres amigos. El texto dice: Tú te mereces ser escuchado, estar seguro, ser tratado con respeto, sanar a tu propio ritmo. La pantalla final muestra el logotipo del Mes de concientización sobre la prevención del suicidio de SAMHSA.

Spanish Post Copy - All Platforms: Sabías que: Sentirse valorado y respetado ayuda a las personas a pedir ayuda y estar conectadas. 💞Aprende más sobre el suicidio y accede a recursos de #PrevenciónDelSuicidio en ➡️ samhsa.gov/mental-health/que-es-la-salud-mental/condiciones/comportamiento-suicida #MesDePrevenciónDelSuicidio #Bienestar #SaludMental

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 Week 4 - Post 3 - Spanish (MP4 | 8.1 MB)

Animation shows different sets of friends engaged in activities. Text reads: Check on your sensitive friends, cheerful friends, old friends, new friends, strong friends because everyone needs someone. The final screen shows SAMHSA’s Suicide Prevention Awareness Month logo.

Post Copy - All Platforms: Real connection can prevent a crisis. Check in on your friends—talk, share a laugh😆 or a resource, and let them know they’re not alone. Learn how ➡️ 988lifeline.org/promote-national-suicide-prevention-month #SuicidePreventionMonth #YouAreNotAlone #Wellness #SPM2025

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 Week 4 - Post 4 (MP4 | 11.2 MB)

La animación muestra diferentes grupos de amigos participando en actividades. El texto dice: Contáctate con tus amigos sensibles, amigos alegres, viejos amigos, nuevos amigos, amigos fuertes porque todos necesitamos a alguien. La pantalla final muestra el logotipo del Mes de concientización sobre la prevención del suicidio de SAMHSA.

Spanish Post Copy - All Platforms: La conexión real puede prevenir una crisis. Ponte en contacto con tus amigos: habla con ellos, comparte risas😆 o un recurso y hazles saber que no están solos. Aprende cómo ➡️ 988lifeline.org/es/inicio #MesDePrevenciónDelSuicidio #NoEstásSolo #Bienestar #SPM2025

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 Week 4 - Post 4 - Spanish (MP4 | 11.6 MB)

Suicide Prevention Awareness Month 2025 - Social Media Shareables - Suicide Prevention for All Ages

Animation shows three different families. All the parents are interacting with their children. Text reads: Support Your Child’s Mental Health. Build a strong family bond. Offer unconditional support. Accept them for who they are. The final screen shows SAMHSA’s Suicide Prevention Awareness Month logo.

Post Copy - All Platforms: #MentalHealth challenges don’t affect adults only—children can struggle too. Early recognition and effective treatment can be life changing. Learn the signs ➡️ samhsa.gov/mental-health/what-is-mental-health/how-to-talk/parents-and-caregivers #SuicidePreventionMonth #YouAreNotAlone #ChildrensMentalHealth

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 All Ages - Post 1 (MP4 | 9.2 MB)

La animación muestra tres familias diferentes. Todos los padres están interactuando con sus hijos. El texto dice: Apoya la salud mental de tu hijo. Crea un fuerte vínculo familiar. Ofrece apoyo incondicional. Acéptalos por lo que son. La pantalla final muestra el logotipo del Mes de concientización sobre la prevención del suicidio de SAMHSA.

Spanish Post Copy - All Platforms: Los retos de la #SaludMental no solo afectan a los adultos, los niños también podrían sufrir. El reconocimiento temprano y el tratamiento efectivo pueden cambiar vidas. Conoce las señales➡️ samhsa.gov/mental-health/que-es-la-salud-mental/como-hablar-salud-mental/padres-cuidadores #SPM2025

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 All Ages - Post 1 - Spanish (MP4 | 9.6 MB)

Three teen friends share a hug. Text reads: A good friend is always there for you. So is 988.

Post Copy - All Platforms: Being a teen can be hard, and some may face #MentalHealth challenges. Your #SupportMatters. Keep lines of communication open, show you care, and remind your teen that help is available 24/7 988lifeline.org/help-yourself/youth #SuicidePreventionMonth #988Lifeline #YouthMentalHealth

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 All Ages - Post 2 (JPG | 285 KB)

Tres amigos adolescentes comparten un abrazo. El texto dice: Un buen amigo siempre está disponible para ti. También lo está el 988.

Spanish Post Copy - All Platforms: Ser adolescente puede ser difícil y ellos podrían enfrentar retos #SaludMental. Tu #ApoyoImporta. Mantén abierta la comunicación, muestra que te importa y recuérdales a tus hijos adolescentes que hay ayuda las 24 horas, los 7 días de la semana ❤️‍🩹 988lifeline.org/help-yourself/youth

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 All Ages - Post 2 - Spanish (PNG | 285 KB)

Animation shows a young adult woman listening to music and singing along. She is seated behind an open laptop and her pet cat is nearby. Text reads: Make time for yourself, you matter.

Post Copy - All Platforms: Leaving home🏡, adjusting to school, beginning your career🏢 #LifeChanges in young adulthood can be exciting but also overwhelming. Building strong connections and doing the things you enjoy can improve your overall #wellness. Learn more📲samhsa.gov/young-adults #SuicidePreventionMonth #YouMatter

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 All Ages - Post 3 (JPG | 320 KB)

La animación muestra a una mujer adulta joven escuchando música y cantando. Está sentada detrás de una computadora portátil abierta y su gato está cerca. El texto dice: Hazte tiempo para ti, tú importas.

Spanish Post Copy - All Platforms: Dejar tu casa 🏡, adaptarte a la escuela, iniciar tu carrera 🏢 #LosCambiosDeVida en la edad adulta pueden ser emocionantes pero abrumadores. Tener conexiones sólidas y hacer cosas que disfrutas puede mejorar tu #bienestar general. Aprende más 📲 samhsa.gov/encuentra-apoyo/como-enfrentar/adolescentes-jóvenes-adultos

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 All Ages - Post 3 - Spanish (PNG | 251 KB)

Animation shows people engaging older adults in various activities. All characters are smiling. Text reads: Support the Older Adults in Your Life. Check in. Listen. Go for a walk. Show you care. The final screen shows SAMHSA’s Suicide Prevention Awareness Month logo.

Post Copy - All Platforms: As we grow older, #ConnectionMatters. Isolation raises the risk of #MentalHealth challenges in #OlderAdults. Staying connected and being physically active can mitigate this risk. When more help is needed, visit findsupport.gov #SPM2025 #SPM

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 All Ages - Post 4 (MP4 | 11.1 MB)

La animación muestra a personas que hacen participar a adultos mayores en diversas actividades. Todos los personajes sonríen. El texto dice: Apoya a los adultos mayores de tu vida. Conéctate. Escúchalos. Sal a caminar. Demuestra que te importan. La pantalla final muestra el logotipo del Mes de concientización sobre la prevención del suicidio de SAMHSA.

Spanish Post Copy - All Platforms: A medida que envejecemos, #LasConexionesImportan. El aislamiento aumenta el riesgo de los retos de #SaludMental en #AdultosMayores. Mantenerse conectado y estar físicamente activo puede mitigar este riesgo. Cuando necesites más ayuda, visita samhsa.gov/encuentra-apoyo #SPM2025 #SPM

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 All Ages - Post 4 - Spanish (MP4 | 11.7 MB)

Suicide Prevention Awareness Month Hashtags

The hashtags below serve as a unifying thread for social media content related to Suicide Prevention Awareness Month and make it easy for people to find and follow the conversation. Feel free to use the following hashtags for your Suicide Prevention Awareness Month-related content:

  • #SuicidePreventionMonth
  • #SuicidePrevention
  • #SPM
  • #SPM2025
  • #EndTheStigma
  • #988Lifeline
  • #YouMatter
  • #YouAreNotAlone
  • #SupportMatters
  • #MentalHealthMatters

For a Spanish-speaking audience, please consider using these hashtags:

  • #MesDePrevenciónDelSuicidio
  • #PrevenciónDelSuicidio
  • #SPM
  • #SPM2025
  • #AcabarConElEstigma
  • #Linea988
  • #TúImportas
  • #NoEstásSolo
  • #ElApoyoImporta
  • #LaSaludMentalImporta

The Virtual Backgrounds are designed to enhance your virtual events, meetings, and social media content throughout the month. They aim to promote suicide prevention and foster conversations around this important topic.

  Virtual Backgrounds Instructions (DOC | 25 KB)

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  Virtual Background 1 (JPG | 2.4 MB)

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  Virtual Background 2 (JPG | 1.5 MB)


 

Virtual Backgrounds (Spanish)

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  Virtual Background 1 - Spanish (PNG | 160 KB)

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  Virtual Background 2 - Spanish (PNG | 152 KB)

Use the Suicide Prevention Awareness Month email signature template throughout September in email correspondence to promote awareness and build brand recognition of the observance.

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  Email Signature - Option 1 (PNG | 60 KB)

  Email Signature Instructions - Option 1 (DOC | 115 KB)

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  Email Signature - Option 2 (PNG | 66 KB)

  Email Signature Instructions - Option 2 (DOC | 119 KB)


 

Email Signatures (Spanish)

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  Email Signature - Option 1 - Spanish (PNG | 54 KB)

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  Email Signature - Option 2 - Spanish (PNG | 54 KB)

Last Updated: 09/05/2025
Source: https://www.samhsa.gov/about/digital-toolkits/suicide-prevention-month/toolkit?utm_source=SAMHSA&utm_campaign=1ba0ed2cad-EMAIL_CAMPAIGN_2025_07_30_06_04&utm_medium=email&utm_term=0_-1ba0ed2cad-168836813