Christine Niemuth, Prevention Coordinator from Wisconsin Department of Health Services, highlights the importance of involving key stakeholders in the development of media messages and materials.

Related Videos:

• Lessons from Wisconsin: Finding a Prevention Champion
• Preventing Prescription Opioid Misuse in Utah: Leveraging Partnerships
• Lessons from Utah: Using Media Campaigns to Engage Local Partners

Related Resources:

• Wisconsin’s Dose of Reality Media Campaign Warns Residents about Prescription Drug Misuse
• Media Campaigns to Prevent Prescription Drug and Opioid Misuse
• Getting the Message Right! Considerations for Media Campaigns to Prevent Opioid Misuse and Overdose (Archived Webinar)

Watch more Prevention Conversations videos on SAMHSA’s YouTube channel.