Caring for Every Child's Mental Health

ECCO 2015

Learn about the 2015 Excellence in Community Communications and Outreach (ECCO) Recognition Program honors grantee finalists.

Category: Audience: Parents and Caregivers

two boys walk away from the camera toward trees
Just Care Family Network, Tennessee
Watch Fly Away - A Mental Health Awareness Music Video (4:33)
Just Care Family Network designed the “Fly Away” song and video to raise mental health awareness and reduce prejudice and discrimination surrounding mental health challenges, especially in children and youth.



Alamance Alliance for Children and Families, North Carolina
Give Your Child the Best Beginning
Alamance Alliance for Children and Families designed Give Your Child the Best Beginning to increase parents and caregivers’ awareness of the importance of the social-emotional development of their children ages five and younger.



Project ABC/Children’s Institute, Inc., California
Watch Little Builders Community Carnival (2:36)
Families and community service providers created Little Builders Community Carnival activities to increase access to services and reduce prejudice and discrimination.


Category: Audience: Children, Youth, and Young Adults


SGU Tiwahe Glu Kini Pi, South Dakota
Relative Terms T-Shirts
With these shirts, SGU Tiwahe Glu Kini Pi aimed to re-introduce teachings as understandings of traditional Lakota (Sioux) relative terms to the children, youth, and young adults they serve.



Community Family Partnership, Michigan
Watch Fifth Annual UP2U Mental Health Festival (3:14)
Community Family Partnership holds the annual UP2U Mental Health Festival in observance of National Children’s Mental Health Awareness Day.



Madison School District-Madison CARES, Idaho
Nine Part Series on Mental Health
With this series, the community wanted to:

  • provide correct and accurate information about mental health disorders and those living with them
  • normalize mental health disorders and reach those who feel isolated by their illness
  • provide people with local mental health resources and information
  • reduce prejudice and discrimination surrounding mental health by talking about it openly through the front page of the local paper for nine weeks in a row

CATEGORY: Audience: Professionals


New Mexico Communities of Care, New Mexico
New Mexico Communities of Care Infographic
New Mexico Communities of Care developed an infographic to better communicate the initiatives of Communities of Care and tie the community’s work to its goals.



Texas System of Care, Texas
Texas System of Care Cartoon
Staff and system of care sites feature this cartoon in presentations and digital interfaces to increase understanding of system of cares for youth-serving professionals through animation and storytelling.



Sewa Uusim Community Partnership, Arizona
Awareness Campaign Committee
A committee of 13 departments and programs came together to create an Awareness Committee. These professionals met weekly over four months to plan events related to children’s mental health awareness.


Category: Audience: Internal Constituents


BECOMING, North Carolina
Evaluation Update
BECOMING created a progress and evaluation report to distribute to its community particularly agency professionals, partners, and elected community leaders.



Texas System of Care, Texas
Texas System of Care Updated Social Marketing Plan
Texas System of Care created a webinar training series for internal constituents that provide technical assistance. To gain interest and exposure for this series, System of Care developed promotional materials including videos and flyers.



New Mexico Communities of Care, New Mexico
Watch New Mexico Communities of Care Training Video (16:32)
New Mexico Communities of Care developed a video in response to requests to engage key stakeholders and explain Community of Care concepts in a way that was relevant, engaging, and inspiring.


Category: Strategy: National Children’s Mental Health Awareness Day


SGU Tiwahe Glu Kini Pi, South Dakota
Honoring the Horse Nation
SGU Tiwahe Glu Kini Pi co-sponsored three days of events and activities honoring the horse nation and celebrating the effectiveness of services provided.



Colorado Office of Behavioral Health, Colorado
Watch Colorado Youth Mental Health First Aid Training Event (3:30) and Flash Mob (3:24)
Youth Mental Health First Aid is a skills‐based training that is relevant to members of any community. The training increased the capacity of providers to appropriately serve the populations in their care by teaching a five step action plan to assist someone in a mental health emergency.



Community Family Partnership, Michigan
Watch Fifth Annual UP2U Mental Health Festival (3:14)
Community Family Partnership holds the annual UP2U Mental Health Festival in observance of National Children’s Mental Health Awareness Day.



Just Care Family Network, Tennessee
Watch Fly Away - A Mental Health Awareness Music Video (4:33)
Just Care Family Network designed the “Fly Away” song and video to raise mental health awareness and reduce prejudice and discrimination surrounding mental health challenges, especially in children and youth.


Category: Strategy: Media Outreach


SGU Tiwahe Glu Kini Pi, South Dakota
Watch “We Are A Horse Nation” Documentary Film (3:24)
This documentary tells the story of why Oceti Sakowin is a “Sunka Wakan Oyate” (horse nation). This film presents that story through the voices of the Oceti Sakowin (Lakota, Dakota, and Nakota).



Maryland Coalition of Families for Children’s Mental Health, Maryland
Watch Children’s Mental Health Matters! “House Calls” Live TV Program (1:02)
The “House Calls” live television program allows the Maryland Coalition of Families for Children’s Mental Health to connect families directly to clinicians.



Madison School District-Madison CARES, Idaho
Nine Part Series on Mental Health
With this series, the community wanted to:

  • provide correct and accurate information about mental health disorders and those living with them
  • normalize mental health disorders and reach those who feel isolated by their illness
  • provide people with local mental health resources and information
  • reduce prejudice and discrimination surrounding mental health by talking about it openly through the front page of the local paper for nine weeks in a row

Category: Strategy: Communications/Social Marketing Planning


Community Family Partnership, Michigan
CFP Communications Plan
Community Family Partnership uses this plan to strategically and intentionally guide its social marketing efforts so that it stays on track.



Stark County Ohio, Ohio
#Yourvoice Matters (3:40)
This video was designed to attract youth and young adults to share their experiences to help young people in Stark County who have mental health challenges.



Texas Systems of Care, Texas
Texas System of Care Updated Social Marketing Plan
Texas Systems of Care updated its social marketing plan after evaluating goals and objectives that had been met. The updated plan enhanced the System of Care’s current goals and created new objectives to guide focus areas.


Category: Strategy: Partnership Development


Urban Trails San Francisco, California
Project PRIDE Video Project |An Urban Indigenous Youth Perspective (4:34)
For many Native American youth, visibility is a common issue, especially in cities. In Project Pride, youth ask themselves a series of questions relating to their sense of self in relationship to their community.



New Mexico Communities of Care, New Mexico
New Mexico Communities of Care Video (16:32)
New Mexico Communities of Care developed a video in response to community requests to engage key stakeholders and explain Community of Care concepts in a way that is relevant, engaging, and inspiring.



Community Family Partnership, Michigan
Culture Café
The Culture Café exemplifies collaboration between partnering organizations to educate the workforce and community to benefit families.

Last Updated: 09/28/2017