Caring for Every Child's Mental Health

2016 Excellence in Community Communications and Outreach Recognition Program Finalists

Learn about the 2016 Excellence in Community Communications and Outreach (ECCO) Recognition Program finalists.

Category: Audience – Parents and Caregivers

Poster from Detroit Wayne Mental Health Authority encouraging people to attend their suicide prevention forum

Detroit Wayne Mental Health Authority, MI: Reach Out! Suicide Forum for Youth and Parents
The Suicide Forum educated parents and caregivers on signs and symptoms of suicide, resources, and how to talk to youth who may need help.


Madison Cares poster announces the Arise Concert Series and has four young adults jumping for joy.

Madison School District - Madison Cares, ID: Suicide Prevention and Awareness in Rexburg
Madison Cares created a suicide prevention and awareness campaign that included a newspaper series, town hall meeting, and concert. The campaign educated the community about signs that someone may be at risk of suicide and how to connect with both local and national resources.


Photos of children and families collecting information and handouts during the Rural Children’s Initiative’s “Stand up and Soar for Children’s Mental Health” event

Rural Children’s Initiative, TX: Stand Up and Soar for Children’s Mental Health
By partnering with Walmart and the Walmart Distribution Center, The Rural Children’s Initiative was able to reach more than 3,000 community members during a “Stand Up and Soar for Children’s Mental Health” event.


Category: Audience – Children, Youth, and Young Adults

Two stills of Fayette County Youth M.O.V.E.’s video, “Everybody has a Voice…Everybody has a Story.” One video still shows a young woman in a classroom. The other still shows a young man talking to an athletic coach.

Fayette County Youth M.O.V.E., PA: “Everyone Has a Voice…Everyone Has a Story”
Members of the Fayette County Youth M.O.V.E. wrote and narrated the “Everyone has a Voice…Everyone has a Story” video series. The videos provided a platform for youth to share their voice. The videos have been used in presentations within the Fayette County local high schools.


Front cover and interior panel of the Indian People’s Own Determination (I.P.O.D.) brochure, part of the Lummi System of Care Expansion Youth Leadership in Culture curriculum.

Lummi System of Care Expansion, WA: Pulling Back Together: Youth Leadership in Culture
The system of care created a Youth Leadership in Culture curriculum to develop leadership skills and prepare young adults for an annual intertribal canoe journey. They documented the journey through the 21-minute YouYube video, “Pulling Back Together.”


A still of Guam’s iPledge video PSA. It shows a man from Guam speaking and says www.icareguam.org.

Para I Famagu’on/ iCareGuam, Guam: iPledge PSA
The iPledge PSA (YouTube | 2-minute) increases awareness and understanding of the importance of mental health among youth in Guam. Families and youth created the script, were included in the filming of the PSA, and collaborated with a social marketer and production team during the editing process. The PSA has more than 2,500 views.


Category: Audience – Professionals

 Understanding the Intersections of Gender, Sexuality, and Identity

New Mexico Communities of Care, NM: “I Am Me: Understanding the Intersections of Gender, Sexuality, and Identity”
This video (YouTube | 41:54) and educational toolkit (PDF | 14 MB) cover the concepts of gender identity, gender expression, and sexual orientation. It explores the challenges LGBTQ youth face through personal stories from young people and adult advocates.


The Parent Support Circles, Los Angeles County Icon is shown to the left of a cover image of Project ABC’s topic guide for support groups for parents of young children.

Project ABC, Los Angeles - Department of Mental Health, CA: Inviting the Community of Professionals into Parent Support Circles
The Parent Support Circles (PSC) model was developed to enhance an agency’s ability to respond to the needs of young children and adults by developing a cadre of peer professional facilitators. To support parents running the groups, the system of care created a 3-day training for facilitators and a collection of topic guides for nine different types of groups.


A Front cover image of the Children’s Medical & Mental Health Resource Network’s Trauma-Informed System of Care Learning Collaborative Application Packet overlaps a graphic of an acceptance letter with a list of organizations accepted into the collaborative

Project Connect/Egyptian Public & Mental Health Department, IL: Trauma-Informed System of Care Learning Collaborative
This project increased awareness of trauma on children and families through email, print materials, presentations, a website, and various forms of media coverage. Through it, 126 professionals participated in a Trauma-Informed System of Care Learning Collaborative and 50 individuals got certified in Trauma-Based Cognitive Behavioral Therapy. The project resulted from partnership between Project Connect, The Poshar Foundation for Abused Children, and the SIU School of Medicine.


Category: Audience – Internal Constituents

Cover image from the One Community Partnership 2 e-newsletter. The cover features the One Community Partnership 2 icon which shows some cogs with the letters O, C, P, and number 2. Below the icon is a photo of seven diverse youth, smiling, with their arms over each other’s shoulders

One Community Partnership 2 - Broward County, FL: e-newsletter
The purpose of this monthly e-newsletter is to inform all Broward County stakeholders, supporting agencies, system partners, and national partners of the project progress and milestones.


Image of the Texas System of Care’s Stages of Change web page which features an interactive map of Texas and shows the five stages of change by color in the different areas on the map.

Texas System of Care, TX: Texas System of Care Map
The Texas system of care created a comprehensive, interactive map of Texas that depicts the progress of their strategic planning. The map allows users to view system of care communities, stages of change, best practices implementation, readiness building initiatives, and contact information for each county’s local mental health authority.


Still of Youth M.O.V.E. Miami’s video that says, “Therapists Be Like”

Youth M.O.V.E. Miami, FL: #TherapistsBeLike
Through the #TherapistsBeLike video youth provided feedback to service providers in hopes of improving the service delivery model. Young adults completely conceptualized the project, wrote the script, cast the parts, filmed, edited, and then followed through with a social media campaign.


Category: Strategy – National Children’s Mental Health Awareness Day (Awareness Day)

The UP2U Mental Health Festival icon is shown to the left of a flyer for the Community Family Partnership’s UP2U Mental Health Festival, which advertises a free carnival

Community Family Partnership, MI: 6th Annual UP2U Mental Health Festival
The UP2U Mental Health Festival (YouTube | two-minute) included carnival rides, games, stage entertainment, prizes, resource booths, and more. The day was fun and engaging, while raising awareness about behavioral health disorders.


On the left is a poster from One Community Partnership 2 that reads “Art Heals. Find your Art. Find Your Voice!” and shows four pairs of children’s shoes forming a circle. It also features a quote from one of the Broward County youth who participated in the program. On the right is a flyer for the Wellness Day event in celebration of Children’s Mental Health Awareness Day. The flyer also includes polaroid-style photos of five diverse young adults.

One Community Partnership 2 - Broward County, FL: Mental Health Awareness Month Celebrations
This community’s Awareness Day activities (PDF | 3.8 MB) included a proclamation awarded by the Broward Board of County Commissioners to two young adults, a Cross Systems training for front line staff and providers, a Children’s Mental Health Awareness Day Event with various forms of expressive arts and activities, and an art exhibit “inSIDE/OUT: Art as Healing Therapy” presenting the artwork from youth in residential programs who had participated in different photography workshops.


Photos of people attending the “Stand Up and Soar for Children’s Mental Health” event

Texas System of Care, TX: Stand Up and Soar
Texas System of Care hosted the “Stand Up and Soar” Children’s Mental Health Awareness Day event, encouraging partners, families, and youth to come together to fight misperceptions and celebrate our strengths. The event included culturally diverse speakers at the state capitol building, a one-mile walk to a nearby park, and a festival with superheroes, youth performers, snow cones, and fun activities.


Category: Strategy – Overall Communications Campaign

 Feeling sad or withdrawn for more than a few weeks; Trying to harm oneself, or making plans to do so; Experiencing major changes in behavior, personality or sleeping pattern.

Detroit Wayne Mental Health Authority, MI: “Opening Minds–Ending Stigma: A Young Person’s Perspective”
In this half-hour video, individuals like a college student, an athlete, the governor, a senator, and the President and CEO of the Detroit Wayne Mental Health Authority share the impact of mental health challenges on their lives. The video reveals the benefits of screening, early intervention, and emerging approaches to improve service delivery systems.


Two stills from Fayette County Youth M.O.V.E.’s video, “Everybody has a Voice…Everybody has a Story.” One video still from Katie’s Story shows a young woman in a classroom. The other still from Isaah’s story shows a young man singing into a microphone in a sound booth.

Fayette County Youth M.O.V.E., PA: “Everyone has a Voice...Everyone has a Story”
Members of the Fayette County Youth M.O.V.E. wrote and narrated the “Everyone has a Voice…Everyone has a Story” video series. The videos provided a platform for youth to share their voice. The videos have been used in presentations within the Fayette County local high schools.


The icon for the Lummi System of Care Expansion with the text, Youth Leadership in Culture is shown on the left.

Lummi System of Care Expansion, WA: Pulling Back Together: Youth Leadership in Culture
The system of care created a Youth Leadership in Culture curriculum to develop leadership skills and prepare young adults for an annual intertribal canoe journey. They documented the journey through the 21-minute YouTube video, “Pulling Back Together.”


Category: Strategy – Social Marketing/Communications Planning

Cover image of Trauma Transformed’s Center Highlights from the Trauma-Informed System Regional Training Team. The colorful cover shows the Trauma Transformed icon above a large group photo of the Founding T2 Advisory Council from the system of care

Bay Area Regional Trauma Transformed (East Bay Agency for Children), CA: Trauma Transformed: Connecting Communities with Compassionate Systems; Reclaiming Bay Area Futures
The overarching goal was to transform regional overlapping systems into a coordinated, youth-guided, family-driven, and trauma-informed system of care. Through its social marketing efforts, the East Bay Agency for Children was able to form a regional collaboration of community partners, workforce staff, counties, agencies, and institutions into one Bay Area Regional Trauma-Informed System of Care.


A thumbnail of Madison Cares Social Marketing Public Education Plan which lists their vision, mission, motto, core values, objectives, audiences, messages, strategies, tactics, products, and activities in a one-page format.

Madison School District - Madison Cares, ID: Meeting our Goals Through Social Marketing
Madison Cares developed a social marketing plan with a marketing focus group comprised of Madison CARES staff, parents, youth, and community partners. System of care values informed the development and strategy of their plan.


 Engage new youth, young adults, and families in OCP2.

One Community Partnership 2 - Broward County, FL: Social Marketing Plan, Year 1
Family and youth from varied backgrounds were key to the development of a new social marketing plan. Youth and families were invited to social marketing planning meeting via social media and other outreach efforts.


Category: Strategy – Partnership Development

A photo from a Star Wars themed video and movie event. A group of people applaud as one woman holds a light saber

Hand in Hand, TX: Grant Wrap-up
Through a Star Wars themed YouTube video serices and movie premiere, the system of care celebrated their partners and emphasized the outstanding results that occur when a community works as a seamless system of care. The event was an opportunity to remind partners of progress made with their support, and encourage them to sustain the work.


Video still from the iPledge PSA that includes a profile of a young girl from Guam.

Para I Famagu’on/ iCareGuam, Guam: iPledge PSA
The iPledge PSA (YouTube | 2:04) increases awareness and understanding of the importance of mental health among youth in Guam. Families and youth created the script, were included in the filming of the PSA, and collaborated with a social marketer and production team during the editing process. The PSA has more than 2,500 views.


A Front cover image of the Children’s Medical & Mental Health Resource Network’s Trauma-Informed System of Care Learning Collaborative Application Packet overlaps a graphic of an acceptance letter with a list of organizations accepted into the collaborative

Project Connect/Egyptian Public & Mental Health Department, IL: Trauma-Informed System of Care Learning Collaborative
This project increased awareness of trauma on children and families through email, print materials, presentations, a website, and various forms of media coverage. Through it, 126 professionals participated in a Trauma-Informed System of Care Learning Collaborative and 50 individuals got certified in Trauma-Based Cognitive Behavioral Therapy. The project resulted from partnership between Project Connect, The Poshar Foundation for Abused Children, and the SIU School of Medicine.

Last Updated: 09/28/2017