988 Day
988 Day is a national initiative dedicated to raising awareness about the 988 Suicide & Crisis Lifeline and emphasizing the importance of mental health and suicide prevention. The first 988 Day was held on September 8, 2024, and focused on the theme, “No Judgment. Just Help.”
To stay up-to-date on information about 988 Day 2025, please sign up for the 988 Day email list.
In the meantime, we encourage you to keep raising awareness of 988! Use ideas from the 988 Day Ideas webpage and the 988 Partner Toolkit for year-round promotion.
What It Is
What It Is
988 Day is a day to create positive buzz around the 988 Suicide & Crisis Lifeline and its related activities across the country.
Goal
Raise awareness of 988 in fun and creative ways each year on September 8.
Call to Action
Promote 988 in your community on September 8 using the yearly theme.
Share Using #988Day
Share what you did on social media using the hashtag #988Day.
How It Works
How It Works
- Start with the 988 Day toolkit which includes digital and print materials made for 988 Day.
- Plan your activities for 988 Day.
- On September 8, 2025, use the hashtag #988Day to share your activities and how you’re promoting awareness of 988.
988 Day Toolkit
988 Day Toolkit
These materials are for you to use and/or share as part of your #988Day activity.
988 Day Ideas
988 Day Ideas
We encourage creativity. Your content will vary depending on your ideas and the level of effort you’re interested in.