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These key messages are designed to cover the basics of 988 and provide a strong foundation from which partners can build for their audience-specific needs.
Preparing for full 988 implementation requires a bold vision for a crisis care system that provides direct, life-saving services to all in need. This leads to many questions about the transition to 988 and how 988 will work. We at SAMHSA welcome these questions. Question topic areas are:
Printable PDF handouts in English and Spanish explain the basics about 988.
The 988 brand embodies the 988 Suicide & Crisis Lifeline's ideals and goals. Used as intended, the 988 brand provides a cohesive look and feel across 988 materials.
This 988 Logo and Branding provides specific information on logo and branding use and guidelines, typography and icon styles, photo choices and the color palette.
SAMHSA is providing this sample e-newsletter template to help partners with engaging your communities around the transition to 988.
Product: Sample E-Newsletter Promoting 988 Resources for Implementing Partners
Target Audience: Partner organizations and professionals who are preparing for transition to 988.
Timeline: Pre-July 16, 2022
Subject Line: Preparing for 988 Suicide & Crisis Lifeline
Download E-Newsletter Template (DOC | 395 KB)
These Radio Public Service Announcement (PSA) scripts to promote 988 within communities are designed to be read on-air by DJs and other radio talent. In the future, SAMHSA may provide pre-recorded audio files for use as well.
Products: 60-second, 30-second, 15-second scripts
Target Audiences: General public awareness of 988
Timeline: For airing on radio after July 16, 2022
988 Radio Public Service Announcement Scripts
This 988 Powerpoint Presentation Deck is available for partners to customize and use when talking about the transition to 988 within communities around the country.
These 988 operational guidance documents were created with a co-sponsorship group of partners across critical working sectors involved with 988. The playbooks are published by the National Association of State Mental Health Program Directors.
- 988 Convening Playbook: Mental Health and Substance Use Disorder Providers (PDF | 1 MB)
- 988 Convening Playbook: States, Territories, and Tribes (PDF | 1.2 MB)
- 988 Convening Playbook: Lifeline Contact Centers (PDF | 1.5 MB)
- 988 Convening Playbook: Public Safety Answering Points (PSAPs) (PDF | 1.5 MB)
Printable Materials
Expected Date: June
- Wallet Cards
- General 988 Call to Action
- Signs Someone Needs Help
- Stress Reduction Tips and Techniques
- Safety Plan
- What You Can Do to Help A Person You Care About
- Signs of Suicide
- Magnets
Social Media/Digital Shareables
Expected Date: Early July
Many of these materials will be created for use across multiple platforms both as animations and static graphics, and as stories, threads and individual items. Other items will continue to be added based on priority due to partner demand:
- What is 988?
- What Happens When I...
- Call?
- Text?
- Chat?
- 988 Works. There is Hope
- What’s 988 For?
- Social Media versions of the Wallet Card content