988 Social Media Shareables

  • These shareables were designed for use as social media posts, stories and threads. You can use the full videos as individual interactives on the social media platforms, or you can use the mix and match videos together to create your own versions that make sense for your audiences.

    Video Formats

    For all of the social media video shareables, SAMHSA is publishing four source files for partner use:

    • Square 1:1 ratio with audio
    • Square 1:1 ratio without audio (feel free to add your own)
    • Vertical 9:16 ratio with audio
    • Vertical 9:16 ratio without audio (feel free to add your own) 

    Full Videos

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  • Mix and Match Videos

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This "What is 988?" item has been designed as the beginning portion describing what 988 is. It can then be paired with one of several elements over time – What happens when I call? What happens when I text? What happens when I chat?

Download & Share

 Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 9 MB) - 32 seconds 

 Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 8 MB) - 32 seconds

 Facebook & Instagram Story with Audio (9:16) (MP4 | 11 MB) - 25 seconds

 Facebook & Instagram Story without Audio (9:16) (MP4 | 10 MB) - 25 seconds

  • Static Graphics

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Post Copy: Simply calling or texting 988 or chatting 988Lifeline.org will connect you to compassionate care and support for mental health-related distress. #988Lifeline

Suggested Audiences: general public, at-risk audiences, public education/awareness

 Facebook, Instagram & Twitter Post Graphic (1:1) (JPG | 355 KB)

 Facebook & Instagram Story Post Graphic (9:16) (JPG | 357 KB)

Post Copy: 988 Suicide & Crisis Lifeline educational magnets are now available in the SAMHSA store. Help spread the word to those who are struggling in your communities. #988Lifeline

Suggested Audiences: governments, states, territories, tribes, crisis centers, and partners to educate and outreach about 988.

Post Copy: Simply calling or texting 988 or typing 988Lifeline.org will connect you to compassionate care & support for mental health-related distress. #988Lifeline

Suggested Audiences: general public, at-risk audiences, public education/awareness.

 Square Magnet Graphic (PNG | 78 KB)

Post Copy: Answer the call! Join the 988 Suicide & Crisis Lifeline network as a volunteer or employee to answer calls, chats, and texts from people in crisis. Save a life, make a difference today. Find your opportunity: www.samhsa.gov/find-help/988/jobs #Answerthecall #988lifeline

Post Copy: If you’re interested in supporting the #988Lifeline or becoming a part of this life-saving work, there are volunteer and job opportunities available at our 200+ crisis centers across the country. Training is provided. Visit here to learn more: www.samhsa.gov/find-help/988/jobs #Answerthecall #988lifeline

Facebook Post Copy: Answer the call! The 988 Suicide & Crisis Lifeline network is made up of over 200 centers answering calls, chats, and texts from people in crisis. These centers are looking are looking for empathetic volunteers, employees, and interns to serve as crisis counselors. You will receive training, so if you are a caring person who wants to help those in crisis, apply today. Find your opportunity: samhsa.gov/988-jobs

Post Copy: If you’re a student interested in social work or behavioral health, apply to work at a 988 Suicide & Crisis Lifeline center. There are over 200 centers across the country to apply to. Find your opportunity here: samhsa.gov/988jobs #suicideprevention #988lifeline

Post Copy: The 988 Suicide & Crisis Lifeline network is hiring volunteers and full-time workers today! You will receive training, so if you are a caring person who wants to help those in crisis, apply. Find your nearest center today: samhsa.gov/988jobs #suicideprevention #988lifeline

Facebook Post Copy: Answer the call! The 988 Suicide & Crisis Lifeline network is made up of over 200 centers answering calls, chats, and texts from people in crisis. These centers are looking are looking for empathetic volunteers, employees, and interns to serve as crisis counselors. You will receive training, so if you are a caring person who wants to help those in crisis, apply today. Find your opportunity: samhsa.gov/988jobs

Facebook Post Copy: Spread the word! The 988 Suicide & Crisis Lifeline is hiring crisis counselors as volunteers, part-time, and full-time employees. Apply to any one of the 200 centers answering, calls, chats, and texts from people in crisis. Find your nearest center and apply today: samhsa.gov/988jobs

Post Copy: If you or someone you know is having thoughts of suicide or experiencing a mental health or substance use crisis, 988 provides 24/7 connection to confidential support. There is Hope. Just call or text 988 or chat 988lifeline.org #988Lifeline

Post Copy: Let’s spread hope! The 988 Lifeline helps thousands of people overcome suicidal crisis or mental-health distress every day. Call or text 988 or chat 988lifeline.org if you or someone you know needs support. #988lifeline #suicideprevention

  Instagram Post Graphic (1:1) (PNG | 82 KB)

  Facebook & Twitter Post Graphic (PNG | 219 KB)

Post Copy: If you or someone you know is struggling or needs support now, call or text 988 or chat 988lifeline.org – You are not alone. #988Lifeline

  Instagram Post Graphic (1:1) (PNG | 247 KB)

  Facebook & Twitter Post Graphic (PNG | 1.3 MB)

Post Copy: When you’re struggling and in crisis and text 988, your trained counselor will listen, support, and share resources. #988Lifeline

  Instagram Post Graphic (1:1) (PNG | 259 KB)

  Facebook & Twitter Post Graphic (PNG | 1.7 MB)

Post Copy: When someone you love is in crisis and needs support, it can be hard to know what to do. 5 steps are known to help save lives. #suicideprevention #988lifeline

Post Copy: Ask. Be There. Follow Up. 3 of 5 key steps to help someone you know in crisis. The 988 Lifeline is here to help you and your friends/loved ones. Call. Text. Chat. #988lifeline #suicideprevention

Post Copy: A person in crisis is a family in crisis is a community in crisis. You can be a lifeline. Call or text 988 or chat 988Lifeline.org if you or someone you know needs support. #suicideprevention #988lifeline

Do you know someone in crisis? You can be a lifeline and help support them. Here are five steps you can take that are known to help. Ask: are you thinking about suicide? How do you hurt? How can I help you? Be there: in person or on the phone. Show support. Listen. Keep promises to connect. Help keep them safe: if the person in crisis is suicidal, details matter: Do they have a plan, or ideas about timing or method? You can call 988 to support their crisis care. Help them connect: When someone is in crisis, connecting them with ongoing supports can help establish a safety net. Remind them they can call, text, or chat 988 to connect with a trained crisis counselor 24/7. Follow up: after the immediate crisis is over, check in. That text or call afterwards makes a real difference. vertical thumbnail

 Download and share Be a Lifeline - Vertical (9:16) (JPG | 1.7 MB)

Do you know someone in crisis? You can be a lifeline and help support them. Here are five steps you can take that are known to help. Ask: are you thinking about suicide? How do you hurt? How can I help you? Be there: in person or on the phone. Show support. Listen. Keep promises to connect. Help keep them safe: if the person in crisis is suicidal, details matter: Do they have a plan, or ideas about timing or method? You can call 988 to support their crisis care. Help them connect: When someone is in crisis, connecting them with ongoing supports can help establish a safety net. Remind them they can call, text, or chat 988 to connect with a trained crisis counselor 24/7. Follow up: after the immediate crisis is over, check in. That text or call afterwards makes a real difference. square thumbnail

 Download and share Be a Lifeline - Square (1:1) (JPG | 1.3 MB)

Post Copy: 988 Fact: What you say about yourself is your choice when you call, text or chat 988. The 988 Lifeline has several safeguards to address concerns about privacy. #suicideprevention #988lifeline Link: https://bit.ly/3RncCQb

Post Copy: 988 Fact: When you reach out to 988, the 988 Lifeline crisis counselor knows only your phone number if you call or text, or your IP address if you use chat. What you say about yourself is your choice. #suicideprevention #988lifeline 

Post Copy: 988 Fact: It’s OK to not say who you are or where you are when you call, text or chat 988. The 988 Lifeline is here for you. #suicideprevention #988lifeline 

When you contact 988 you don’t have to say who you are or where are you. You will get support from a trained crisis counselor. Call or text 988, or chat 988lifeline.org privcay graphic 1 

 988 Privacy Graphic #1 (1:1) (JPG | 481 KB)
 988 Privacy Graphic #1 (9:16) (JPG | 622 KB)

When you contact 988 you don’t have to say who you are or where are you. You will get support from a trained crisis counselor. Call or text 988, or chat 988lifeline.org privcay graphic 2 

 988 Privacy Graphic #2 (1:1) (JPG | 498 KB)
 988 Privacy Graphic #2 (9:16) (JPG | 629 KB)

When you contact 988 you don’t have to say who you are or where are you. You will get support from a trained crisis counselor. Call or text 988, or chat 988lifeline.org privcay graphic 3 

 988 Privacy Graphic #3 (1:1) (JPG | 491 KB)
 988 Privacy Graphic #3 (9:16) (JPG | 640 KB)

When you contact 988 you don’t have to say who you are or where are you. You will get support from a trained crisis counselor. Call or text 988, or chat 988lifeline.org privcay graphic 4 

 988 Privacy Graphic #4 (1:1) (JPG | 487 KB)
 988 Privacy Graphic #4 (9:16) (JPG | 644 KB)

When you contact 988 you don’t have to say who you are or where are you. You will get support from a trained crisis counselor. Call or text 988, or chat 988lifeline.org privcay graphic 5 

 988 Privacy Graphic #5 (1:1) (JPG | 495 KB)
 988 Privacy Graphic #5 (9:16) (JPG | 640 KB)

When you contact 988 you don’t have to say who you are or where are you. You will get support from a trained crisis counselor. Call or text 988, or chat 988lifeline.org privcay graphic 6 

 988 Privacy Graphic #6 (1:1) (JPG | 499 KB)
 988 Privacy Graphic #6 (9:16) (JPG | 651 KB)

When you contact 988 you don’t have to say who you are or where are you. You will get support from a trained crisis counselor. Call or text 988, or chat 988lifeline.org privcay graphic 7 

 988 Privacy Graphic #7 (1:1) (JPG | 481 KB)
 988 Privacy Graphic #7 (9:16) (JPG | 634 KB)

When you contact 988 you don’t have to say who you are or where are you. You will get support from a trained crisis counselor. Call or text 988, or chat 988lifeline.org privcay graphic 8 

 988 Privacy Graphic #8 (1:1) (JPG | 516 KB)
 988 Privacy Graphic #8 (9:16) (JPG | 684 KB)

Post Copy: Did you know: The 988 Lifeline helps thousands of people overcome crisis situations every day. #suicideprevention #988lifeline

Post Copy: 988 by the numbers: What happens with calls, texts, chats to the 988 Lifeline? See for yourself #suicideprevention #988lifeline

be a lifeline infographic - vertical

 Download and share Be a Lifeline - Vertical (9:16) (JPG | 1.4 MB)

be a lifeline infographic - square

 Download and share 988 Facts - Square (1:1) (JPG | 1.1 MB)

Last Updated: 11/01/2022