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These shareables were designed for use as social media posts, stories and threads. You can use the full videos as individual interactives on the social media platforms, or you can use the mix and match videos together to create your own versions that make sense for your audiences.
Video Formats
For all of the social media video shareables, SAMHSA is publishing four source files for partner use:
- Square 1:1 ratio with audio
- Square 1:1 ratio without audio (feel free to add your own)
- Vertical 9:16 ratio with audio
- Vertical 9:16 ratio without audio (feel free to add your own)
Full Videos
Post Copy: If you or someone you know needs support now, call or text 988 or chat 988Lifeline.org. 988 connects you with a trained crisis counselor who can help.
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Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 9 MB) - 30 Seconds
Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 8 MB) - 30 Seconds
Facebook & Instagram Story with Audio (9:16) (MP4 | 11 MB) - 30 Seconds
Facebook & Instagram Story without Audio (9:16) (MP4 | 11 MB) - 30 Seconds
Post Copy: If you or someone you know is struggling or in crisis, help is available. Call or text 988 or chat 988lifeline.org.
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Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 14 MB) - 40 Seconds
Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 12 MB) - 40 Seconds
Facebook & Instagram Story with Audio (9:16) (MP4 | 16 MB) - 42 Seconds
Facebook & Instagram Story without Audio (9:16) (MP4 | 14 MB) - 42 Seconds
This item has been designed as a full start-to-finish social media post that both describes what 988 is and how it works, ending with the hope that 988 brings.
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Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 6 MB) - 21 Seconds
Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 10 MB) - 21 Seconds
Facebook & Instagram Story with Audio (9:16) (MP4 | 8 MB) - 20 Seconds
Facebook & Instagram Story without Audio (9:16) (MP4 | 7 MB) - 20 Seconds
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Mix and Match Videos
This "What is 988?" item has been designed as the beginning portion describing what 988 is. It can then be paired with one of several elements over time – What happens when I call? What happens when I text? What happens when I chat?
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Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 9 MB) - 32 seconds
Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 8 MB) - 32 seconds
Facebook & Instagram Story with Audio (9:16) (MP4 | 11 MB) - 25 seconds
Facebook & Instagram Story without Audio (9:16) (MP4 | 10 MB) - 25 seconds
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Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 13 MB) - 37 Seconds
Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 12 MB) - 37 Seconds
Facebook & Instagram Story with Audio (9:16) (MP4 | 14 MB) - 32 Seconds
Facebook & Instagram Story without Audio (9:16) (MP4 | 13 MB) - 32 Seconds
Download & Share
Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 9 MB) - 30 Seconds
Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 8 MB) - 30 Seconds
Facebook & Instagram Story with Audio (9:16) (MP4 | 12.7 MB) - 31 Seconds
Facebook & Instagram Story without Audio (9:16) (MP4 | 11.6 MB) - 31 Seconds
Download & Share
Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 9 MB) - 30 Seconds
Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 8 MB) - 30 Seconds
Facebook & Instagram Story with Audio (9:16) (MP4 | 12 MB) - 27 Seconds
Facebook & Instagram Story without Audio (9:16) (MP4 | 11 MB) - 27 Seconds
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Static Graphics
Post Copy: Simply calling or texting 988 or chatting 988Lifeline.org will connect you to compassionate care and support for mental health-related distress. #988Lifeline
Suggested Audiences: general public, at-risk audiences, public education/awareness
Facebook, Instagram & Twitter Post Graphic (1:1) (JPG | 355 KB)
Facebook & Instagram Story Post Graphic (9:16) (JPG | 357 KB)
Post Copy: 988 Suicide & Crisis Lifeline educational magnets are now available in the SAMHSA store. Help spread the word to those who are struggling in your communities. #988Lifeline
Suggested Audiences: governments, states, territories, tribes, crisis centers, and partners to educate and outreach about 988.
Post Copy: Simply calling or texting 988 or typing 988Lifeline.org will connect you to compassionate care & support for mental health-related distress. #988Lifeline
Suggested Audiences: general public, at-risk audiences, public education/awareness.
Post Copy: Answer the call! Join the 988 Suicide & Crisis Lifeline network as a volunteer or employee to answer calls, chats, and texts from people in crisis. Save a life, make a difference today. Find your opportunity: www.samhsa.gov/find-help/988/jobs #Answerthecall #988lifeline
Post Copy: If you’re interested in supporting the #988Lifeline or becoming a part of this life-saving work, there are volunteer and job opportunities available at our 200+ crisis centers across the country. Training is provided. Visit here to learn more: www.samhsa.gov/find-help/988/jobs #Answerthecall #988lifeline
Facebook Post Copy: Answer the call! The 988 Suicide & Crisis Lifeline network is made up of over 200 centers answering calls, chats, and texts from people in crisis. These centers are looking are looking for empathetic volunteers, employees, and interns to serve as crisis counselors. You will receive training, so if you are a caring person who wants to help those in crisis, apply today. Find your opportunity: samhsa.gov/988-jobs
Post Copy: If you’re a student interested in social work or behavioral health, apply to work at a 988 Suicide & Crisis Lifeline center. There are over 200 centers across the country to apply to. Find your opportunity here: samhsa.gov/988jobs #suicideprevention #988lifeline
Post Copy: The 988 Suicide & Crisis Lifeline network is hiring volunteers and full-time workers today! You will receive training, so if you are a caring person who wants to help those in crisis, apply. Find your nearest center today: samhsa.gov/988jobs #suicideprevention #988lifeline
Facebook Post Copy: Answer the call! The 988 Suicide & Crisis Lifeline network is made up of over 200 centers answering calls, chats, and texts from people in crisis. These centers are looking are looking for empathetic volunteers, employees, and interns to serve as crisis counselors. You will receive training, so if you are a caring person who wants to help those in crisis, apply today. Find your opportunity: samhsa.gov/988jobs
Facebook Post Copy: Spread the word! The 988 Suicide & Crisis Lifeline is hiring crisis counselors as volunteers, part-time, and full-time employees. Apply to any one of the 200 centers answering, calls, chats, and texts from people in crisis. Find your nearest center and apply today: samhsa.gov/988jobs
Post Copy: If you or someone you know is having thoughts of suicide or experiencing a mental health or substance use crisis, 988 provides 24/7 connection to confidential support. There is Hope. Just call or text 988 or chat 988lifeline.org #988Lifeline
Post Copy: Let’s spread hope! The 988 Lifeline helps thousands of people overcome suicidal crisis or mental-health distress every day. Call or text 988 or chat 988lifeline.org if you or someone you know needs support. #988lifeline #suicideprevention
Post Copy: If you or someone you know is struggling or needs support now, call or text 988 or chat 988lifeline.org – You are not alone. #988Lifeline
Post Copy: When you’re struggling and in crisis and text 988, your trained counselor will listen, support, and share resources. #988Lifeline
Post Copy: When someone you love is in crisis and needs support, it can be hard to know what to do. 5 steps are known to help save lives. #suicideprevention #988lifeline
Post Copy: Ask. Be There. Follow Up. 3 of 5 key steps to help someone you know in crisis. The 988 Lifeline is here to help you and your friends/loved ones. Call. Text. Chat. #988lifeline #suicideprevention
Post Copy: A person in crisis is a family in crisis is a community in crisis. You can be a lifeline. Call or text 988 or chat 988Lifeline.org if you or someone you know needs support. #suicideprevention #988lifeline
Post Copy: 988 Fact: What you say about yourself is your choice when you call, text or chat 988. The 988 Lifeline has several safeguards to address concerns about privacy. #suicideprevention #988lifeline Link: https://bit.ly/3RncCQb
Post Copy: 988 Fact: When you reach out to 988, the 988 Lifeline crisis counselor knows only your phone number if you call or text, or your IP address if you use chat. What you say about yourself is your choice. #suicideprevention #988lifeline
Post Copy: 988 Fact: It’s OK to not say who you are or where you are when you call, text or chat 988. The 988 Lifeline is here for you. #suicideprevention #988lifeline
988 Privacy Graphic #1 (1:1) (JPG | 481 KB)
988 Privacy Graphic #1 (9:16) (JPG | 622 KB)
988 Privacy Graphic #2 (1:1) (JPG | 498 KB)
988 Privacy Graphic #2 (9:16) (JPG | 629 KB)
988 Privacy Graphic #3 (1:1) (JPG | 491 KB)
988 Privacy Graphic #3 (9:16) (JPG | 640 KB)
988 Privacy Graphic #4 (1:1) (JPG | 487 KB)
988 Privacy Graphic #4 (9:16) (JPG | 644 KB)
988 Privacy Graphic #5 (1:1) (JPG | 495 KB)
988 Privacy Graphic #5 (9:16) (JPG | 640 KB)
988 Privacy Graphic #6 (1:1) (JPG | 499 KB)
988 Privacy Graphic #6 (9:16) (JPG | 651 KB)
988 Privacy Graphic #7 (1:1) (JPG | 481 KB)
988 Privacy Graphic #7 (9:16) (JPG | 634 KB)
988 Privacy Graphic #8 (1:1) (JPG | 516 KB)
988 Privacy Graphic #8 (9:16) (JPG | 684 KB)
Post Copy: Did you know: The 988 Lifeline helps thousands of people overcome crisis situations every day. #suicideprevention #988lifeline
Post Copy: 988 by the numbers: What happens with calls, texts, chats to the 988 Lifeline? See for yourself #suicideprevention #988lifeline