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988 Social Media Shareables

These shareables were designed for use as social media posts, stories, and threads. The audiovisual content on this page is free to download and share but may not be edited or altered.*

The 988 Lifeline’s Impact

Graphic with a light blue background overlayed with two large, slightly darker blue circles. In the center it reads, “988,” in bright pink, and underneath in smaller, navy text it reads, “988 is here for you.” There are three light green circles outlined in black surrounding the pink 988. In the center of each green circle, there is a black icon with a small pink circle behind it. From left to right the icons are two chat bubbles overlapping, two speech bubbles overlapping, and a hand holding a smartphone with a heart.

Post Copy - Facebook: With support from trained crisis counselors available 24/7/365, anytime is the right time to contact the #988Lifeline – No judgement. Just help. See how the 988 Lifeline has impacted #mentalhealth. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - X (Twitter)/Threads: America is experiencing a #mentalhealth crisis – but there is hope. Thousands of people like you connect with the #988Lifeline every day. When we connect, we heal. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - Instagram: #DYK that the #988Lifeline makes about 11k connections a day? With #mentalhealth support from trained crisis counselors 24/7/365, anytime is the right time to contact the 988 Lifeline – No judgment. Just help. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - LinkedIn: America is experiencing a #mentalhealth crisis – but there is hope. With thousands of daily connections, see the impact the #988Lifeline has had on mental health. When we connect, we heal. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

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 988 Lifeline’s Impact on Mental Health (MP4 | 74 MB)

 988 Lifeline’s Impact Caption File (SRT | 43 Bytes)

 988 Lifeline’s Impact for Vision Impaired (Audio Description) (MP4 | 50 MB)

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

You Matter PSA

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An older white man with short, silver hair wearing a light, button-down shirt is smiling while dark blue text on a light blue background reads, “You Are Not Alone. 988 Lifeline.”

Post Copy - Facebook: There is hope. When you connect with the #988Lifeline, there is always someone to talk to. You are not alone. Your #mentalhealth matters. #YouMatter If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - X (Twitter)/Threads: The #988Lifeline has trained crisis counselors available 24/7/365 – You are not alone. Anytime is the right time to connect. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - Instagram: If you need #mentalhealth support, help is available. Anytime is the right time to connect with the #988Lifeline and talk with a trained crisis counselor. You are not alone. #YouMatter Call or text 988 or chat 988lifeline.org.

Post Copy - LinkedIn: With support from trained crisis counselors available 24/7/365, anytime is the right time to contact the #988Lifeline. Share your thoughts. You are not alone. #YouMatter If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

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 988 You Matter PSA (MP4 | 28 MB)

 988 You Matter PSA Caption File (SRT | 500 Bytes)

 988 You Matter PSA for Vision Impaired (Audio Description) (MP4 | 57 MB)

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Graphic of a young person with green hair and wearing glasses looking at the camera. Text reads no matter who, when, or why, you matter. Text, call, or chat. 988 Suicide & Crisis Lifeline.

Post Copy - Facebook:
The #988Lifeline is here to support you. No matter what you are going through, help is available. Connect with a trained crisis counselor who is ready to support you. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - Twitter:
If you know someone who's struggling, let them know they are not alone. #BeALifeline. If you or someone you know needs #mentalhealth support, call or text 988 or chat 988lifeline.org at any time, for any reason.

Post Copy - Instagram:
#YouMatter. No matter what you’re going through, the #988Lifeline is available 24/7/365 to help you. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - LinkedIn:
When you connect with the #988Lifeline, trained crisis counselors are available to support any person, for any reason, at any time. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Alt-text: Graphic of a young person with green hair and wearing glasses looking at the camera. Text reads no matter who, when, or why, you matter. Text, call, or chat. 988 Suicide & Crisis Lifeline.

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 Facebook Post Graphic (PNG | 2.3 MB)

 Twitter Post Graphic (PNG | 2.3 MB)

 Instagram Post Graphic (PNG | 3.1 MB)

 LinkedIn Post Graphic (PNG | 2.3 MB)

Graphic with a Black woman talking to a therapist. Text reads we are here to help. Call, text, or chat 988. 988 Suicide & Crisis Lifeline

Post Copy - Facebook:
Reach out to the #988Lifeline anytime, for any reason, and connect with a trained crisis counselor who is ready to support you 24/7/365. You are not alone. #YouMatter If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - X (Twitter)/Threads:
#DYK you can connect with the #988Lifeline to talk about anything from #mentalhealth issues, drug use, sexual orientation, economic worries, and more? You are not alone. #YouMatter If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - Instagram:
No matter what you are going through, the #988Lifeline is available 24/7/365. Connect with a trained crisis counselor who is ready to support you. #YouMatter If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - LinkedIn:
By calling or texting 988, or chatting 988Lifeline.org, anyone can connect with a trained crisis counselor at any time. You are not alone. #YouMatter

Alt-text: Graphic with a Black woman talking to a therapist. Text reads we are here to help. Call, text, or chat 988. 988 Suicide & Crisis Lifeline

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 Facebook Post Graphic (PNG | 2.2 MB)

 Twitter Post Graphic (PNG | 2.2 MB)

 Instagram Post Graphic (PNG | 4.6 MB)

 LinkedIn Post Graphic (PNG | 2.2 MB)

Adult Suicide Warnings Signs

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Post Copy - Facebook: There are many signs that someone may be struggling, including changes in behavior, sleeping too much or too little, increased drug or alcohol use, behaving recklessly, and more. Know the signs. Be a lifeline. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org. #988Lifeline

Post Copy - X (Twitter)/Threads: Extreme mood swings. Increased substance use. Acting anxious. Withdrawing. These actions & more can be signs that someone is struggling. The #988Lifeline is here to help. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - Instagram: Extreme mood swings. Increased alcohol or drug use. Acting anxious. Withdrawing. These actions and more can be warning signs that someone may be struggling. The #988Lifeline is available 24/7/365. No Judgment. Just help. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org

Post Copy - LinkedIn: There are many signs that someone may be struggling, including changes in behavior, sleeping too much or too little, increased drug or alcohol use, behaving recklessly, and more. The #988Lifeline is available 24/7/365. No Judgment. Just help. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

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 Warning Signs for Adults (MP4 | 44 MB)

 Warning Signs for Adults Caption File (SRT | 83 Bytes)

  Warning Signs for Adults for Vision Impaired (Audio Description) (MP4 | 44 MB)

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Images have been designed to work as a slideshow

Post Copy: There are many warning signs that a person may be at risk of suicide. If someone you know is talking about or making plans to hurt themselves, take it seriously. Let them know there is hope and encourage them to call or text 988 for help. #988Lifeline

Graphic with a photo of an adult and text, “Suicide Warning Signs in Adults. We Can Be Each Other’s Lifeline. Learn how to recognize the warning signs when someone may be at risk of suicide.”

Alt-text: Graphic with a photo of an adult and text, “Suicide Warning Signs in Adults. We Can Be Each Other’s Lifeline. Learn how to recognize the warning signs when someone may be at risk of suicide.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 641 KB)

Graphic with a photo of an adult man on the phone and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Talking about or making plans for suicide. Talking about feeling hopeless.”

Alt-text: Graphic with a photo of an adult man on the phone and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Talking about or making plans for suicide. Talking about feeling hopeless."

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 640 KB)

Graphic with a photo of an adult man on a farm and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Talking about being a burden to others.”

Alt-text: Graphic with a photo of an adult man on a farm and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Talking about being a burden to others.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 773 KB)

Graphic with a photo of an adult man outside in a city and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Increasing use of alcohol or drugs. Acting anxious or agitated. Behaving recklessly.”

Alt-text: Graphic with a photo of an adult man outside in a city and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Increasing use of alcohol or drugs. Acting anxious or agitated. Behaving recklessly.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 581 KB)

Graphic with a photo of an adult woman and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Sleeping too little or too much. Withdrawing or feeling isolated.”

Alt-text: Graphic with a photo of an adult woman and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Sleeping too little or too much. Withdrawing or feeling isolated.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 601 KB)

Graphic with a photo of an adult woman looking out the window and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Showing rage or talking about seeking revenge. Displaying extreme mood swings.”

Alt-text: Graphic with a photo of an adult woman looking out the window and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Showing rage or talking about seeking revenge. Displaying extreme mood swings.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 722 KB)

Graphic with a photo of an adult woman and text, “If you or someone you know is struggling or in crisis, help is available. Call or text: 988. Chat: 988lifeline.org. You can also reach out to a mental health professional.”

Alt-text: Graphic with a photo of an adult woman and text, “If you or someone you know is struggling or in crisis, help is available. Call or text: 988. Chat: 988lifeline.org. You can also reach out to a mental health professional.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 498 KB)

Graphic with a photo of an adult and text, “Suicide Warning Signs in Adults. We Can Be Each Other’s Lifeline. Learn how to recognize the warning signs when someone may be at risk of suicide.”

Post Copy: There are many warning signs that a person may be at risk of suicide. If you or someone you know needs help now, the #988Lifeline is here to help. Check out this thread to learn about suicide warning signs in adults.

Alt-text: Graphic with a photo of an adult and text, “Suicide Warning Signs in Adults. We Can Be Each Other’s Lifeline. Learn how to recognize the warning signs when someone may be at risk of suicide.

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 Twitter Post Graphic (16:9) (JPG | 545 KB)

Graphic with a photo of an adult man on the phone and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Talking about or making plans for suicide. Talking about feeling hopeless.”

Post Copy: If someone you know is talking about or making plans to hurt themselves, take it seriously. Let them know there is hope and encourage them to call or text 988 for help. #988Lifeline

Alt-text: Graphic with a photo of an adult man on the phone and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Talking about or making plans for suicide. Talking about feeling hopeless.”

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 Twitter Post Graphic (16:9) (JPG | 679 KB)

Graphic with a photo of an adult man on a farm and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Talking about being a burden to others.”

Post Copy: Many people at risk of suicide feel they are a burden to others or a problem that can’t be solved. Show them love and compassion and let them know that help is available. Learn more: https://988lifeline.org/help-someone-else/ #988Lifeline

Alt-text: Graphic with a photo of an adult man on a farm and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Talking about being a burden to others.

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 Twitter Post Graphic (16:9) (JPG | 607 KB)

Graphic with a photo of an adult man outside in a city and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Increasing use of alcohol or drugs. Acting anxious or agitated. Behaving recklessly.”

Post Copy: Significant behavior changes can be a sign that someone is in a mental health crisis. Learn more about warning signs that may mean someone is at risk: https://988lifeline.org/help-someone-else/ #988Lifeline #SuicidePrevention

Alt-text: Graphic with a photo of an adult man outside in a city and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Increasing use of alcohol or drugs. Acting anxious or agitated. Behaving recklessly.

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 Twitter Post Graphic (16:9) (JPG | 502 KB)

Graphic with a photo of an adult woman and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Sleeping too little or too much. Withdrawing or feeling isolated.”

Post Copy: Is someone you care for withdrawing from things around them? This may be a warning sign that they are in crisis. Check in on them and show them you care. Encourage them to call or text 988 to talk to a trained crisis counselor any time. #988Lifeline

Alt-text: Graphic with a photo of an adult woman and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Sleeping too little or too much. Withdrawing or feeling isolated.”

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 Twitter Post Graphic (16:9) (JPG | 558 KB)

Graphic with a photo of an adult woman and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Sleeping too little or too much. Withdrawing or feeling isolated.”

Post Copy: Big feelings like extreme anger may be a risk factor for suicide. Ask questions. Be willing to listen. Get help from the #988Lifeline. Learn more: https://988lifeline.org/help-someone-else/ #SuicidePrevention

Alt-text: Graphic with a photo of an adult woman and text, “Suicide Warning Signs in Adults. Behavior Changes Like: Sleeping too little or too much. Withdrawing or feeling isolated.”

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 Twitter Post Graphic (16:9) (JPG | 642 KB)

Graphic with a photo of an adult woman and text, “If you or someone you know is struggling or in crisis, help is available. Call or text: 988. Chat: 988lifeline.org. You can also reach out to a mental health professional.”

Post Copy: Get help from the #988Lifeline. 988lifeline.org/help-someone-else/ #SuicidePrevention

Alt-text: Graphic with a photo of an adult woman and text, “If you or someone you know is struggling or in crisis, help is available. Call or text: 988. Chat: 988lifeline.org. You can also reach out to a mental health professional.”

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 Twitter Post Graphic (16:9) (JPG | 396 KB)

You Matter. Text, call, or chat 988 Suicide & Crisis Lifeline

Post Copy - Facebook: Talking with someone about your thoughts and feelings could save your life. And you matter! @988lifeline

Post Copy - Twitter: Don’t do it alone. Talk with someone about your thoughts and feelings. It could save a life—yours! And you matter. @988lifeline #suicideprevention

Post Copy - Instagram: You matter! Talk to someone about your feelings. You could save a life (yours!). @988lifeline #suicideprevention

Post Copy - LinkedIn: Spread the word: no one is alone. We all matter.

Alt-text: You Matter. Text, call, or chat 988 Suicide & Crisis Lifeline

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 Facebook Post Graphic (GIF | 6.3 MB)

 Twitter Post Graphic (GIF | 13.7 MB)

 Instagram Post Graphic (GIF | 1.7 MB)

 LinkedIn Post Graphic (GIF | 3.3 MB)

Colorful graphic that reads, You Matter. Text, call, or chat the 988 Suicide & Crisis Lifeline.

Post Copy - Facebook: You matter! If you need it, support is at your fingertips. #988Lifeline

Post Copy - Twitter: You matter! If you need it, support is a call, text, or chat away. #988Lifeline

Post Copy - Instagram: You matter! If you need it, support is at your fingertips. #988Lifeline

Post Copy - LinkedIn: Help spread the word about the 988 Suicide & Crisis Lifeline. People in distress, crisis, or struggling with alcohol or substance use can text, call, or chat 988 anytime, day or night. Learn more at 988lifeline.org.

Alt-text: Colorful graphic that reads, You Matter. Text, call, or chat the 988 Suicide & Crisis Lifeline

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 Facebook Post Graphic (GIF | 369 KB)

 Twitter Post Graphic (GIF | 346 KB)

 Instagram Post Graphic (GIF | 563 KB)

 LinkedIn Post Graphic (GIF | 353 B)

Graphic with a photo of two adult men talking together, and text that reads Know the signs of suicide. There is hope. Along with the 988 Suicide & Crisis Lifeline logo.

Post Copy - Facebook: Warning signs let you know if someone is at risk for suicide, especially if their behavior is new or seems related to loss or change. @988lifeline

Post Copy - Instagram: Learn the warning signs of #suicide to save a life. #988lifeline

Post Copy - Twitter: Learn and look out for the warning signs of suicide. It could save a life—your own or someone else’s. #988Lifeline

Post Copy - LinkedIn: Learn and look out for the warning signs of suicide. It could save a life—your own or someone else’s.

Alt-text: Graphic with a photo of two adult men talking together, and text that reads Know the signs of suicide. There is hope. Along with the 988 Suicide & Crisis Lifeline logo.

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 Facebook Post Graphic (GIF | 45 MB)

 Instagram Post Graphic (GIF | 39 MB)

 Twitter Post Graphic (GIF | 75 MB)

 LinkedIn Post Graphic (GIF | 45 MB)

Youth Suicide Warning Signs

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Post Copy - Facebook: When a young person is struggling, they may exhibit severe emotional pain, feel trapped, or feel hopeless about the future. Caring help to find hope is within reach, the #988Lifeline is available 24/7/365. No judgment. Just compassion and support. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - X (Twitter)/Threads: Changes in behavior. Hopelessness about the future. Feeling trapped. Any of these signs can be a warning that a young person is struggling. Learn the warning signs. Be a lifeline. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org. #988Lifeline

Post Copy - Instagram: Changes in behavior. Hopelessness about the future. Feeling trapped. Any of these signs can be a warning that a young person is struggling. The #988Lifeline is available 24/7/365. No judgment. Just caring help. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org

Post Copy - LinkedIn: When a young person is struggling, they may exhibit severe emotional pain, feel trapped, or feel hopeless about the future. Learn the warning signs and be a lifeline. Anytime is the right time. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org. #988Lifeline

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 Warning Signs for Youth (MP4 | 35 MB)

 Warning Signs for Youth Caption File (SRT | 83 Bytes)

  Warning Signs for Youth for Vision Impaired (Audio Description) (MP4 | 35 MB)

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Images have been designed to work as a slideshow

Post Copy: If a young person you know has been talking about suicide, keep calm but take it seriously. Call/text 988 or chat at 988Lifeline.org to find out how to help. #SuicidePrevention

Graphic with a photo of a male teenager and text, “We can be each other’s lifeline. Know the warning signs of suicide risk in young people.”

Alt-text: Graphic with a photo of a male teenager and text, “We can be each other’s lifeline. Know the warning signs of suicide risk in young people.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 1 MB)

Graphic with a photo of a female teenager and text, “Suicide Warning Sign in Youth. Talking about or making plans for suicide.”

Alt-text: Graphic with a photo of a female teenager and text, “Suicide Warning Sign in Youth. Talking about or making plans for suicide.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 901 KB)

Graphic with a photo of a male teenager and text, “Suicide Warning Sign in Youth. Expressing hopelessness about the future.”

Alt-text: Graphic with a photo of a male teenager and text, “Suicide Warning Sign in Youth. Expressing hopelessness about the future.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 859 KB)

Graphic with a photo of a female teenager and text, “Suicide Warning Sign in Youth. Displaying severe or overwhelming emotional pain or distress.”

Alt-text: Graphic with a photo of a female teenager and text, “Suicide Warning Sign in Youth. Displaying severe or overwhelming emotional pain or distress.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 1 MB)

Graphic with a photo of two teenagers and text, “Suicide Warning Sign in Youth. Worrisome changes in behavior.”

Alt-text: Graphic with a photo of two teenagers and text, “Suicide Warning Sign in Youth. Worrisome changes in behavior.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 960 KB)

Graphic with a photo of a male teenager and text, “If you or someone you know is struggling or in crisis, help is available. Call or Text: 988. Chat: 988lifeline.org. You can also reach out to a mental health professional.”

Alt-text: Graphic with a photo of a male teenager and text, “If you or someone you know is struggling or in crisis, help is available. Call or Text: 988. Chat: 988lifeline.org. You can also reach out to a mental health professional.”

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 Facebook & Instagram Story Post Graphic (9:16) (JPG | 772 KB)

Graphic with a photo of a male teenager and text, “We can be each other’s lifeline. Know the warning signs of suicide risk in young people.”

Post Copy: Check out this thread to learn about suicide warning signs in young people. If you notice any of these signs in family or friends, take action. Call/text 988 or chat at 988Lifeline.org today.

Alt-text: Graphic with a photo of a male teenager and text, “We can be each other’s lifeline. Know the warning signs of suicide risk in young people.”

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 Twitter Post Graphic (16:9) (JPG | 699 KB)

Graphic with a photo of a female teenager and text, “Suicide Warning Sign in Youth. Talking about or making plans for suicide.”

Post Copy: If a young person you know has been talking about suicide, keep calm but take it seriously. Call/text 988 or chat at 988Lifeline.org to find out how to help. #SuicidePrevention

Alt-text: Graphic with a photo of a female teenager and text, “Suicide Warning Sign in Youth. Talking about or making plans for suicide.”

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 Twitter Post Graphic (16:9) (JPG | 676 KB)

Graphic with a photo of a male teenager and text, “Suicide Warning Sign in Youth. Expressing hopelessness about the future.”

Post Copy: Remind a young person in crisis that there is hope. The #988Lifeline is here to help. Call or text 988 or chat 988Lifeline.org for help today. #SuicidePrevention

Alt-text: Graphic with a photo of a male teenager and text, “Suicide Warning Sign in Youth. Expressing hopelessness about the future.”

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 Twitter Post Graphic (16:9) (JPG | 621 KB)

Graphic with a photo of a female teenager and text, “Suicide Warning Sign in Youth. Displaying severe or overwhelming emotional pain or distress.”

Post Copy: If you know a young person experiencing severe emotional pain, encourage them to talk about it. Let them know that they can call or text 988 any time. It’s free and confidential. #SuicidePrevention #988 Lifeline

Alt-text: Graphic with a photo of a female teenager and text, “Suicide Warning Sign in Youth. Displaying severe or overwhelming emotional pain or distress.”

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 Twitter Post Graphic (16:9) (JPG | 763 KB)

Graphic with a photo of two teenagers and text, “Suicide Warning Sign in Youth. Worrisome changes in behavior.”

Post Copy: Suicide risk in young people can often look like withdrawal, rage, or problems sleeping. Talking with someone can save a life. Encourage them to reach out to the #988Lifeline via call, text, or chat to get the help they need. #SuicidePrevention

Alt-text: Graphic with a photo of two teenagers and text, “Suicide Warning Sign in Youth. Worrisome changes in behavior.”

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 Twitter Post Graphic (16:9) (JPG | 672 KB)

Graphic with a photo of a male teenager and text, “If you or someone you know is struggling or in crisis, help is available. Call or Text: 988. Chat: 988lifeline.org. You can also reach out to a mental health professional.”

Post Copy: Big feelings like extreme anger may be a risk factor for suicide. Ask questions. Be willing to listen. Get help from the #988Lifeline. Learn more: https://988lifeline.org/help-someone-else/ #SuicidePrevention

Alt-text: Graphic with a photo of a male teenager and text, “If you or someone you know is struggling or in crisis, help is available. Call or Text: 988. Chat: 988lifeline.org. You can also reach out to a mental health professional.”

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 Twitter Post Graphic (16:9) (JPG | 551 KB)

Graphic with a photo of a male teenager with text, “Talk to us. There is hope. Text. Chat. Call. 988 Suicide & Crisis Lifeline logo”

Post Copy - Facebook: Remind a young person in crisis that there is hope. 988 is here to help 24/7.

Post Copy - Twitter: Remind a young person in #crisis that there is hope. 988 is here to help.

Post Copy - Instagram: Remind a young person in #crisis that there is hope. 988 is here to help.

Post Copy - LinkedIn: Spread the word that young people in crisis do not need to suffer alone. The 988 Suicide & Crisis Lifeline is here to help—every day, 24/7. samhsa.gov/988

Alt-text: Graphic with a photo of a male teenager with text, “Talk to us. There is hope. Text. Chat. Call. 988 Suicide & Crisis Lifeline logo.

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 Facebook Post Graphic (JPG | 141 KB)

 Twitter Post Graphic (JPG | 180 KB)

 Instagram Post Graphic (JPG | 181 KB)

 LinkedIn Post Graphic (JPG | 141 B)

Graphic with the 988 Suicide & Crisis Lifeline logo and text that reads, there is hope in bold and repeated in the background; and an image of open hands with a heart between them.

Post Copy: If you or someone you know is having thoughts of suicide or experiencing a mental health or substance use crisis, 988 provides 24/7 connection to confidential support. There is Hope. Just call or text 988 or chat 988lifeline.org #988Lifeline

Post Copy: Let’s spread hope! The 988 Lifeline helps thousands of people overcome suicidal crisis or mental-health distress every day. Call or text 988 or chat 988lifeline.org if you or someone you know needs support. #988lifeline #suicideprevention

Alt-text: Graphic with the 988 Suicide & Crisis Lifeline logo and text that reads, there is hope in bold and repeated in the background; and an image of open hands with a heart between them.

  Instagram Post Graphic (1:1) (PNG | 82 KB)

  Facebook & Twitter Post Graphic (PNG | 219 KB)

Build a Safety Plan

Post Copy - Facebook: A safety plan can be a valuable tool to help those in crisis. Here are six steps to create a safety plan, including identifying warning signs, coping strategies, and trusted resources. Remember to include the #988Lifeline in your plan, too – anyone can call, text, or chat 988 at any time.

Post Copy - X (Twitter)/Threads: Before a crisis, make a safety plan: identify warning signs, coping strategies, people/places that can be a distraction, someone to ask for help, & professionals to contact. Remember anyone can call, text, or chat 988 at any time. There is hope. #988Lifeline

Post Copy - Instagram: #DYK creating a safety plan can help during a crisis? Talk with a counselor, provider, or someone you trust and create a plan. Remember that the #988Lifeline is available for anyone 24/7/365. No judgment. Just help. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - LinkedIn: Safety plans can be a valuable tool for #clinicians, #HCPs, and other #mentalhealth providers to help those ahead of a crisis. In six steps, you can help someone identify warning signs, coping strategies, trusted resources, and more to support them during a crisis. Remember to include the #988Lifeline in your plan, too – anyone can call, text, or chat 988 at any time.

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 Build A Safety Plan (MP4 | 51 MB)

 Build A Safety Plan Caption File (SRT | 2.6 MB)

  Build A Safety Plan for Vision Impaired (Audio Description) (MP4 | 94 MB)

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

988 ASL Services

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Post Copy - Facebook/Instagram: The 988 Lifeline now offers American Sign Language services for people who are Deaf or Hard of Hearing. Visit 988lifeline.org and select “ASL Now.” #Deaf #HardOfHearing #DeafCommunity #MentalHealth #988Lifeline

Post Copy - X (Twitter)/Threads: #988Lifeline now offers American Sign Language services for people who are Deaf or Hard of Hearing and need emotional or substance use crisis support. Visit 988lifeline.org and select “ASL Now.”

Post Copy - LinkedIn: The 988 Suicide & Crisis Lifeline just launched American Sign Language services for people who are #Deaf or #HardOfHearing! Visit 988lifeline.org and select “ASL Now.” #988Lifeline #Deaf #DeafCommunity #Inclusion #Accessibility

A man with a visible hearing aid communicating into his smartphone. A navy blue graphic appears from the bottom left that features the 988 Suicide & Crisis Lifeline logo and reads, new American Sign Language services. We’re here to help. www.988lifeline.org

Post Copy - Alt-text: A man with a visible hearing aid communicating into his smartphone. A navy blue graphic appears from the bottom left that features the 988 Suicide & Crisis Lifeline logo and reads, new American Sign Language services. We’re here to help. www.988lifeline.org

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A Caucasian teenager wearing a yellow tee shirt signs with people on a screen. A navy blue graphic appears on the right side and features the 988 Suicide & Crisis Lifeline logo and reads, New American Sign Language services. We’re here to help. www.988lifeline.org.

Post Copy - Alt-text: A Caucasian teenager wearing a yellow tee shirt signs with people on a screen. A navy blue graphic appears on the right side and features the 988 Suicide & Crisis Lifeline logo and reads, New American Sign Language services. We’re here to help. www.988lifeline.org.

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A young Latino man in a white tee shirt signs the letter T into his laptop. A green graphic that appears on the left side features the 988 Suicide & Crisis Lifeline logo and reads new American Sign Language services. We’re here to help. www.988lifeline.org.

Post Copy - Facebook: Exciting News! The 988 Lifeline launched new American Sign Language services for callers who are Deaf or Hard of Hearing. It’s a new resource for people to access help when they need it. Visit 988lifeline.org and select “ASL Now.”

Post Copy - X (Twitter)/Threads:  The #988Lifeline now offers new American Sign Language services for callers who are #Deaf or #HardOfHearing and who may need suicide, mental health, or substance use crisis support. Visit 988lifeline.org and select “ASL Now.”

Post Copy - Instagram:  📣 Announcing 988's new services for the Deaf and Hard of Hearing community—an inclusive American Sign Language resource for people struggling or in a mental health crisis. Visit 988lifeline.org and select “ASL Now.” #Deaf #DeafCommunity #Inclusion #Accessibility #988Lifeline

Post Copy - LinkedIn: The 988 Lifeline now offers a new American Sign Language service for people who are Deaf or Hard of Hearing. It’s an inclusive resource for callers who are struggling or in a mental health crisis. Visit 988lifeline.org and select “ASL Now.” #Deaf #DeafCommunity #HardOfHearing #Inclusion #Accessibility #988Lifeline

Post Copy - Alt-text: A young Latino man in a white tee shirt signs the letter T into his laptop. A green graphic that appears on the left side features the 988 Suicide & Crisis Lifeline logo and reads new American Sign Language services. We’re here to help. www.988lifeline.org.

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Spanish Text and Chat

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Dark blue graphic featuring a Latina in a yellow sweater texting on her cell phone with text that reads 988 Spanish text and chat are now available. 988 Suicide & Crisis Lifeline.

Post Copy - Facebook:
988 has added text and chat in Spanish! Text or call 988 or chat linea988.org.

Post Copy - Twitter:
Spread the word! 📢 📢 📢 988 text and chat services have joined call service in Spanish. Text or call 988 or chat linea988.org. #988Lifeline #SaludMental #SuicidePrevention #MentalHealth #depression #depresión #ansiedad #Español

Post Copy - Instagram:
Going through a hard time? Spanish text & chat are now available through the #988Lifeline. #988Lifeline #SaludMental #SuicidePrevention #MentalHealth #depression #depresión #ansiedad #Español

Post Copy - LinkedIn:
Spanish speakers and community supporters! 📢 📢 Text & chat services have joined call service in Spanish through the 988 Suicide & Crisis Lifeline! Share with your Spanish-speaking communities. #988Lifeline #SaludMental #SuicidePrevention #MentalHealth #depression #depresión #ansiedad #Español

Alt-text: Dark blue graphic featuring a Latina in a yellow sweater texting on her cell phone with text that reads 988 Spanish text and chat are now available. 988 Suicide & Crisis Lifeline.

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Teal graphic with speech bubbles featuring a a Black man and young Latina with language that reads 988 text and chat in Spanish. Now available! 988 Suicide & Crisis Lifeline.

Post Copy - Facebook:
DYK? If you speak Spanish, you can now get support 24/7 through text and chat, as well as by calling the #988Lifeline. Text or call 988 or chat at linea988.org.

Post Copy - Twitter: RT to help spread the word that #988Lifeline text and chat services are now available in Spanish, 24/7. As always, 988 Spanish calls also reach a Spanish-speaking trained crisis counselor.

Post Copy - Instagram:
Exciting news! #988Lifeline text and chat, along with calls, are now available in ✨ Spanish ✨ Text or call 988 or chat anytime. #988lifeline #SaludMental #SuicidePrevention #MentalHealth #depression #depresión #ansiedad #Español

Post Copy - LinkedIn:
DYK that the #988Lifeline now offers text and chat services in Spanish? Download some social media and print materials to help spread the word about all three ways that Spanish speakers can get emotional support during a crisis. Download them here: www.samhsa.gov/find-help/988/partner-toolkit.

Alt-text: Teal graphic with speech bubbles featuring a a Black man and young Latina with language that reads 988 text and chat in Spanish. Now available! 988 Suicide & Crisis Lifeline.

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 Facebook Post Graphic (PNG | 283 KB)

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Graphic with pink background and an image of a Latino wearing a blue and white striped polo shirt and navy backpack texting on a red phone. The text reads 988 text and chat are now available in Spanish! 988 Suicide & Crisis Lifeline.

Post Copy - Facebook:
The 988 Lifeline has added 24/7 text and chat services for people who speak Spanish. Text or call 988 or chat at linea988.org
to connect with a Spanish-speaking trained crisis counselor.

Post Copy - Twitter:
📱 💬 You can now text and chat with #988 in Spanish 24/7. #988lifeline #SaludMental #SuicidePrevention #MentalHealth #depression #depresión #ansiedad

Post Copy - Instagram:
If you need mental health or substance use crisis support, 988 is there for you—in Spanish and English, 24/7. Call or text 988 or chat linea988.org. 📱 💬 #988lifeline #SaludMental #SuicidePrevention #MentalHealth #depression #depresión #ansiedad #Español

Post Copy - LinkedIn:
The 988 Suicide & Crisis Lifeline has launched 24/7 text and chat services in Spanish. These add onto the already existing Spanish call service. SAMHSA has created social media posts and print materials to help let everyone know: www.samhsa/gov/988/toolkit #988lifeline #SaludMental #SuicidePrevention #MentalHealth #depression #depresión #ansiedad #Español

Alt-text: Graphic with pink background and an image of a Latino wearing a blue and white striped polo shirt and navy backpack texting on a red phone. The text reads 988 text and chat are now available in Spanish! 988 Suicide & Crisis Lifeline.

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A navy and gray graphic features a photo of a Latina sitting on a bench texting on her phone. Text reads 988 Text and Chat Services Now available in Spanish! 988 Suicide & Crisis Lifeline.

Post Copy - Facebook:
988 has launched text and chat services in Spanish! Spread the word! 📢

Post Copy - Twitter 🛎️ 🛎️ Spanish text and chat services are now available through the #988Lifeline.

Post Copy - Instagram:
The #988Lifeline is now more accessible by launching Spanish text and chat services. If you need help, text, or chat 988 today. #988lifeline #SaludMental #SuicidePrevention #MentalHealth #depression #depresión #ansiedad #Español

Post Copy - LinkedIn:
🛎️🛎️ The #988Lifeline is available 24/7/365, and text and chat services are now available in Spanish. Download resources to spread the word: www.samhsa.gov/988/partner-toolkit.

Alt-text: A navy and gray graphic features a photo of a Latina sitting on a bench texting on her phone. Text reads 988 Text and Chat Services Now available in Spanish! 988 Suicide & Crisis Lifeline.

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Reasons to Connect

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Solid magenta graphic with peach lettering that reads whatever your reason for reaching out. 988 Lifeline

Post Copy - Facebook: No matter why you need support, the #988Lifeline is there for you. #MentalHealth support anytime — day or night. Call or text: 988. Chat: 988lifeline.org.

Post Copy - Twitter: Whatever your reason for reaching out, the #988Lifeline connects you to someone who will listen and support you. You are not alone. Call or text: 988. Chat: 988lifeline.org.

Post Copy - Instagram: Reaching out when life is tough can feel overwhelming. Whatever your reason, the #988Lifeline connects you to someone who will listen and support you. There is hope. Call or text: 988. Chat: 988lifeline.org.

Post Copy - LinkedIn: People connect with the 988 Suicide & Crisis Lifeline for countless reasons. When a person texts, calls, or chats 988, they’ll reach a trained crisis counselor ready to listen and provide support. 📣 Help people get the support they need by sharing this with your network.

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 Reasons to Connect Video 1 (MP4 | 21 MB)

 Reasons to Connect Video 1 with Audio Description (MP4 | 21 MB)

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Solid mint green graphic with black lettering that reads call text chat the 988 Lifeline to talk about a lot of things… 988 Lifeline

Post Copy - Facebook: No matter why you need support, the #988Lifeline is there for you. #MentalHealth support anytime — day or night. Call or text: 988. Chat: 988lifeline.org.

Post Copy - Twitter: Whatever your reason for reaching out, the #988Lifeline connects you to someone who will listen and support you. You are not alone. Call or text: 988. Chat: 988lifeline.org.

Post Copy - Instagram: Reaching out when life is tough can feel overwhelming. Whatever your reason, the #988Lifeline connects you to someone who will listen and support you. There is hope. Call or text: 988. Chat: 988lifeline.org.

Post Copy - LinkedIn: People connect with the 988 Suicide & Crisis Lifeline for countless reasons. When a person texts, calls, or chats 988, they’ll reach a trained crisis counselor ready to listen and provide support. 📣 Help people get the support they need by sharing this with your network.

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 Reasons to Connect Video 2 (MP4 | 18.6 MB)

 Reasons to Connect Video 2 with Audio Description (MP4 | 18.6 MB)

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Purple graphic with a young Black woman in a white tee shirt texting on her phone. Text reads four reasons to call, text, and chat 988. Thoughts of suicide. Drinking too much or drug use. Feeling depressed or anxious. Trauma. 988 Suicide & Crisis Lifeline.

Post Copy - Facebook & LinkedIn:
People call, text, and chat the 988 Lifeline to talk about a lot of emotional needs—not just thoughts of suicide. Whatever your reason, the #988Lifeline is there to help. There is hope. Talk with us. #YouAreNotAlone

Alt-text: Purple graphic with a young Black woman in a white tee shirt texting on her phone. Text reads four reasons to call, text, and chat 988. Thoughts of suicide. Drinking too much or drug use. Feeling depressed or anxious. Trauma. 988 Suicide & Crisis Lifeline.

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 Facebook Post Graphic (PNG | 376 KB)

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Whatever your reason for connecting, the 988 Lifeline is there to help. 988 Suicide & Crisis Lifeline

Post Copy - Facebook:
When life gets tough, it can feel overwhelming. People call, text, and chat the 988 Lifeline to talk about a lot of things, including:

  • Thoughts of suicide
  • Drinking too much
  • Anxiety
  • Sexual orientation
  • Drug use
  • Feeling depressed
  • Mental and physical illness
  • Loneliness
  • Trauma
  • Relationships
  • Economic worries, and more

Whatever your reason for wanting support, the #988Lifeline is here to help. Connect with us. There is hope. #YouAreNotAlone

Post Copy - LinkedIn:
When life gets tough, it can feel overwhelming. People call, text, and chat the #988Lifeline to talk for countless reasons, including:

  • Thoughts of suicide
  • Drinking too much
  • Anxiety
  • Sexual orientation
  • Drug use
  • Feeling depressed
  • Mental and physical illness
  • Loneliness
  • Trauma
  • Relationships
  • Economic worries, and more

Whatever the reason, the #988Lifeline is there to help. There is hope.

Alt-text: Whatever your reason for connecting, the 988 Lifeline is there to help. 988 Suicide & Crisis Lifeline

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 Facebook Post Graphic (PNG | 672 KB)

 LinkedIn Post Graphic (PNG | 669 KB)

Some reasons to call, text, and chat 988. Thoughts of suicide. Drinking too much or drug use. Feeling depressed or anxious. Trauma. 988 Suicide & Crisis Lifeline.

Post Copy - Facebook:
The #988Lifeline is here to support you. No matter what‘s on your mind—and no matter when you want to talk. Connect with someone who is ready to listen and support you. #YouAreNotAlone

Post Copy - LinkedIn:
The #988Lifeline is here for everyone, for many reasons, always. Help spread the word that when you connect with 988, a trained crisis counselor is ready to listen and support you.

Alt-text: Some reasons to call, text, and chat 988. Thoughts of suicide. Drinking too much or drug use. Feeling depressed or anxious. Trauma. 988 Suicide & Crisis Lifeline.

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 Facebook Post Graphic (PNG | 104 KB)

 LinkedIn Post Graphic (PNG | 104 KB)

Post Copy:
When life gets tough, it can feel overwhelming. People connect with the #988Lifeline to get help with a lot of things, including:

  • Thoughts of #suicide
  • Drinking too much
  • #Anxiety
  • Sexual orientation
  • Drug use
  • Feeling depressed
  • Mental and physical illness
  • #Loneliness
  • #Trauma
  • Relationships
  • Economic worries, and more

Whatever your reason, the #988Lifeline is here to help. Call or text: 988. Chat: 988lifeline.org/chat. #MentalHealth #Suicide #Support #unalive

Reasons to connect with 988. You can call, text, and chat the 988 Suicide & Crisis Lifeline to talk about a lot of things. 988 Suicide & Crisis Lifelinee

Alt-text:
Reasons to connect with 988. You can call, text, and chat the 988 Suicide & Crisis Lifeline to talk about a lot of things. 988 Suicide & Crisis Lifeline

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Purple graphic with navy blue writing that reads reasons to connect with 988. Thoughts of suicide. Drinking too much or drug use. 988 Suicide & Crisis Lifeline.

Alt-text:
Purple graphic with navy blue writing that reads reasons to connect with 988. Thoughts of suicide. Drinking too much or drug use. 988 Suicide & Crisis Lifeline.

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 Instagram Post Graphic (PNG | 153 KB)

Alt-text:
Purple graphic with navy blue writing that reads reasons to connect with 988. Anxiety. Sexual orientation. Feeling depressed. 988 Suicide & Crisis Lifeline

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 Instagram Post Graphic (PNG | 156 KB)

Purple graphic with navy blue writing that reads reasons to connect with 988. Mental and physical illness. Loneliness. Trauma. Relationships. Economic worries, and more. 988 Suicide & Crisis Lifeline

Alt-text:
Purple graphic with navy blue writing that reads reasons to connect with 988. Mental and physical illness. Loneliness. Trauma. Relationships. Economic worries, and more. 988 Suicide & Crisis Lifeline

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 Instagram Post Graphic (PNG | 185 KB)

Purple graphic with navy blue writing that reads whatever your reason for connecting, the 988 Lifeline is here to help. Visit 988lifeline.org for more information. 988 Suicide & Crisis Lifeline.

Alt-text:
Purple graphic with navy blue writing that reads whatever your reason for connecting, the 988 Lifeline is here to help. Visit 988lifeline.org for more information. 988 Suicide & Crisis Lifeline.

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 Instagram Post Graphic (PNG | 183 KB)

Life can feel overwhelming. 988 is here for you. 988 Suicide & Crisis Lifeline

Post Copy - Twitter:
When life gets tough, there is hope. The #988Lifeline is here for you, whenever you need someone to talk to.

Alt-text:
Life can feel overwhelming. 988 is here for you. 988 Suicide & Crisis Lifeline

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 Twitter Post Graphic (PNG | 1.3 MB)

People connect with 988 to talk about many things. Thoughts of suicide. Anxiety. Loneliness. Trauma. Economic worries. 988 Suicide & Crisis Lifeline

Post Copy:
People call, text, and chat 988 to talk about:

  • Thoughts of suicide
  • Drinking too much
  • Anxiety
  • Sexual identity
  • Drug use
  • Feeling depressed
  • Mental and physical illness
  • Loneliness
  • Trauma
  • Relationships
  • Economic worries, and more

Alt-text:
People connect with 988 to talk about many things. Thoughts of suicide. Anxiety. Loneliness. Trauma. Economic worries. 988 Suicide & Crisis Lifeline

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 Twitter Post Graphic (PNG | 227 KB)

You are not alone. Text or call 988. 988 Suicide & Crisis Lifeline

Post Copy - Twitter:
Whatever your reason for asking for support, the #988Lifeline is here to help. You are not alone in your crisis. Text or call 988, or chat at 988lifeline.org/chat.

Alt-text:
You are not alone. Text or call 988. 988 Suicide & Crisis Lifeline

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 Twitter Post Graphic (PNG | 514 KB)

988 One-Year Anniversary

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Light blue graphic featuring dark blue, pink, and white confetti that reads 988 Suicide & Crisis Lifeline one year anniversary. 988 is changing the conversation.

Post Copy - Facebook: It’s been one year since the 988 Lifeline launched. We are happy to see thoughtful, ongoing discussion driving meaningful action to strengthen our crisis care system. See how far the 988 network has come and what’s next: samhsa.gov/find-help/988/newsroom

Post Copy - Twitter: In the past year, the #988Lifeline network has helped millions of people get the support they need. See how far 988 has come and what’s next in crisis care: samhsa.gov/find-help/988/newsroom

Post Copy - Instagram: It’s been quite a year since the 988 Lifeline launched. The #988Lifeline network has helped millions of people get the support they need. 👏

Post Copy - LinkedIn: One year after the #988Lifeline launch, we are happy to see thoughtful, ongoing discussion that generates meaningful action to strengthen our crisis care system and make support accessible to more people. In the first year, someone called, texted, or chatted with 988 more than 4 million times. Find more information: samhsa.gov/find-help/988/newsroom

Alt-text: Light blue graphic featuring dark blue, pink, and white confetti that reads 988 Suicide & Crisis Lifeline one year anniversary. 988 is changing the conversation.

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Close-up of a trained crisis counselor in front of computer monitor and speaking with a 988 Suicide & Crisis Lifeline caller. The right side of the image reads 988 Suicide and Crisis Lifeline. Looking back on one year of 988. After speaking with a trained crisis counselor, most 988 Lifeline callers are: less depressed, less suicidal, less overwhelmed, more hopeful.

Post Copy - Facebook: #DYK that over the past year, connections with 988 have increased, with far more people getting support far faster than ever before? Help spread the word about #988Lifeline—everyone deserves someone to talk to.

Post Copy - Twitter: ❤️📈 The #988Lifeline experienced tremendous growth in the past year. People are getting help faster than ever before. #SuicidePrevention #MentalHealth #MentalHealthMatters #Suicide #Care

Post Copy - Instagram: If you need #MentalHealth support, you are not alone. The #988Lifeline connects millions of people with someone to talk to, someone to respond, and a safe place for help. 📞 💬 📱 #anxiety #stress #panicattacks #suicide #988

Post Copy - LinkedIn: Did you know calls, texts, and chats to the #988Lifeline increased significantly in the past year, with people getting support from a trained crisis counselor far faster than ever before? 📈 Help spread the word about 988 as an invaluable resource for all people who need help.

Alt-text: Close-up of a trained crisis counselor in front of computer monitor and speaking with a 988 Suicide & Crisis Lifeline caller. The right side of the image reads 988 Suicide and Crisis Lifeline. Looking back on one year of 988. After speaking with a trained crisis counselor, most 988 Lifeline callers are: less depressed, less suicidal, less overwhelmed, more hopeful.

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Close-up of a trained crisis counselor in front of computer monitor and speaking with a 988 Suicide & Crisis Lifeline caller. The bottom half of the graphic is navy blue and reads 988 Suicide & Crisis Lifeline: looking back on one year. Since launching in July 2022, connections with the 988 Suicide & Crisis Lifeline have increased, with far more people getting support, far faster than ever before.

Post Copy - Facebook: Everyone experiencing emotional and substance use crises should have:

  • Someone to talk to. 
  • Someone to respond.
  • A safe place for help.

Text or call, or chat 988lifeline.org/chat if you or someone you know needs support.

Post Copy - Twitter:  The #988Lifeline offers a safe place for anyone experiencing thoughts of suicide, a crisis, or any other kind of emotional distress. You are not alone. Text or call 988, or chat 988lifeline.org/chat.

Post Copy - Instagram: Whether you’re experiencing anxiety, depression, problems with substance use, or other emotional distress, you always have somewhere to turn. Call, text, or chat with 988.

Post Copy - LinkedIn: The #988Lifeline is there for anyone who needs:

  • Someone to talk to.
  • Someone to respond.
  • A safe place for help.

Whether a person experiences thoughts of suicide, a mental health or substance use crisis, or any other kind of emotional distress, there is compassionate support available by calling or texting 988, or chatting 988lifeline.org/chat.

Alt-text: Close-up of a trained crisis counselor in front of computer monitor and speaking with a 988 Suicide & Crisis Lifeline caller. The bottom half of the graphic is navy blue and reads 988 Suicide & Crisis Lifeline: looking back on one year. Since launching in July 2022, connections with the 988 Suicide & Crisis Lifeline have increased, with far more people getting support, far faster than ever before.

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 LinkedIn Post Graphic (PNG | 547 KB)

Graphic that is half hot pink and reads specialized services are available when you connect with the 988 Suicide & Crisis Lifeline. Military veterans, service members, and their families. Spanish speakers. LGBTQI+ youth under 25. The other side features a service member in front of a laptop and texting, a young woman speaking on her cell phone, and another young woman speaking on her phone.

Post Copy - Facebook: If you are having a hard time, there is hope. The #988Lifeline offers support for everyone—and has specialized call, text, and chat services for:

  • Veterans, service members, and their families
  • Spanish speakers
  • LGBTQI+ youth and people under the age of 25

Press 988 and connect with someone who is ready to listen.

Post Copy - Twitter: The #988Lifeline is there for anyone having a hard time. Connect with 988 and get support.

Post Copy - Instagram: If you are having a hard time, there is hope. The #988Lifeline offers support for everyone—and has specialized call, text, and chat services for:

  • Veterans, service members, and their families
  • Spanish speakers
  • LGBTQI+ youth and people under the age of 25

Press 988 and connect with someone who is ready to listen.

Post Copy - LinkedIn: The #988Lifeline offers support to everyone. And there are specialized services for:

  • Veterans, service members, and their families
  • Spanish speakers
  • LGBTQI+ youth and people under the age of 25 There is hope.

Press 988 to connect with someone who is ready to listen.

Alt-text: Graphic that is half hot pink and reads specialized services are available when you connect with the 988 Suicide & Crisis Lifeline. Military veterans, service members, and their families. Spanish speakers. LGBTQI+ youth under 25. The other side features a service member in front of a laptop and texting, a young woman speaking on her cell phone, and another young woman speaking on her phone.

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 LinkedIn Post Graphic (GIF | 464 KB)

LGBTQI+ Pride

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Animation of a cityscape and a diverse group of people holding Pride and Transgender flags. The text reads, Hashtag Pride. Call Text Chat 24/7. 988 Suicide and Crisis Lifeline. 7

Post Copy - Facebook: Every human matters. If you're struggling emotionally and need to talk, you can always reach out to #988Lifeline. #Pride #LGBT #LGBTyouth 

Post Copy - Twitter: Your life is precious, and you belong here. If you are struggling—know that there is help. You can call, text, or chat with 988 Lifeline for free 24/7/365 access if you or a loved one is struggling.  #988Lifeline #MentalHealth #LGBT #LoveIsLove

Post Copy - Instagram: You are human and you matter. We know that reaching out when things get overwhelming can feel scary. 988 Lifeline is here to help. 24/7/365. #988Lifeline #Pride #MentalHealth #LGBT #LoveisLove

Post Copy - LinkedIn: Nearly half of young LGBTQI+ Americans have thought seriously about suicide. The 988 Suicide & Crisis Lifeline provides access to LGBTQI+ trained crisis counselors for youth under age 25. Call, text, and chat. #988Lifeline #Pride

Alt-text: Animation of a cityscape and a diverse group of people holding Pride and Transgender flags. The text reads, Hashtag Pride. Call Text Chat 24/7. 988 Suicide and Crisis Lifeline.

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 LGBTQI+ You Matter Post Graphic (GIF | 2.9 MB)

 LGBTQI+ You Matter Video (MP4 | 2.1 MB)

A photo shows a small Pride flag at the forefront, with people walking in a Pride parade, just out of focus. There is text on the side that reads, Hashtag Pride. Call Text Chat 24/7. 988 Suicide and Crisis Lifeline.

Post Copy - Facebook: No matter what, YOU MATTER. If you ever feel like you don’t, if you’re struggling, or if you just need to talk, help is available 24/7 through the #988Lifeline. #LGBT #Pride

Post Copy - Twitter: You are NOT alone. Your existence matters. If you are unsure who to turn to in times of distress, call, text, or chat with the 988 Suicide & Crisis Lifeline. 24/7. #988Lifeline #Pride #LGBT #LGBTQICommunity

Post Copy - Instagram: The LGBTQI+ community is at a higher risk than the heterosexual, cisgender communities for suicidal thoughts and suicide attempts. If you or someone you know are having feelings of hopelessness or emotional distress, call or text 988 or chat 988Lifeline.org to connect with an LGBTQI+ trained crisis counselor who can help. #Pride #LGBT #Community #MentalHealthMatters

Post Copy - LinkedIn: Let’s come together with love, compassion, and a commitment to supporting one another during life’s uncertainties. If you or someone you know needs support now, call or text 988 or chat 988Lifeline.org. 988 can connect you with an LGBTQI+ trained crisis counselor who can help. #Pride #LGBT #Community #MentalHealthMatters

Alt-text: A photo shows a small Pride flag at the forefront, with people walking in a Pride parade, just out of focus. There is text on the side that reads, Hashtag Pride. Call Text Chat 24/7. 988 Suicide and Crisis Lifeline.

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 LGBTQI+ You’re Not Alone Post Graphic (GIF | 889 KB)

 LGBTQI+ You’re Not Alone Video (MP4 | 1.6 MB)

Photo of two smiling men cooking with text that reads, Hashtag Pride. Call Text Chat 24/7. 988 Suicide and Crisis Lifeline.

Post Copy - Facebook: You are never too old or too young to ask for help. If you need someone to turn to, #988Lifeline can connect you to an LGBTQI+ trained crisis counselor. #988Lifeline #Pride #LGBT

Post Copy - Twitter: Take #Pride in prioritizing your mental health. The #988Lifeline is here to help. 

Post Copy - Instagram: You don’t have to take on life’s hardships alone. Talk with someone about your thoughts and feelings. #LoveisLove #988Lifeline #suicideprevention

Post Copy - LinkedIn: Asking for help is a sign of strength. Remind those in your life that a first step can start with contacting the 988 Lifeline. #Pride #LGBT #MentalHealthMatters

Alt-text: Photo of two smiling men cooking with text that reads, Hashtag Pride. Call Text Chat 24/7. 988 Suicide and Crisis Lifeline.

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 LGBTQI+ Prioritize Yourself Post Graphic (GIF | 1.2 MB)

 LGBTQI+ Prioritize Yourself Video (MP4 | 2 MB)

A young person with short, cropped hair that is dyed in the pink and blue tones from the transgender flag colors is smiling. They are draped in a rainbow Pride flag. Text on the side reads, Hashtag Pride. Call Text Chat 24/7. 988 Suicide and Crisis Lifeline.

Post Copy - Facebook: Let’s show each other love and compassion. #988Lifeline #Pride #LGBT

Post Copy - Twitter: Remember, no matter how you identify—you are not alone. #988Lifeline is always here if you need to talk. 24/7/365.

Post Copy - Instagram: You deserve to be here. You deserve to live, thrive, and be happy. We are here to help. #988Lifeline #Pride #LGBTQ 

Post Copy - LinkedIn: Transgender and nonbinary youth are at high risk of attempting suicide . Learn how to be a lifeline for them. Talk with a #988Lifeline LGBTQI+ trained crisis counselor about how. #Pride #LGBT

Alt-text: A young person with short, cropped hair that is dyed in the pink and blue tones from the transgender flag colors is smiling. They are draped in a rainbow Pride flag. Text on the side reads, Hashtag Pride. Call Text Chat 24/7. 988 Suicide and Crisis Lifeline.

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 LGBTQI+ Show Compassion Post Graphic (GIF | 883 KB)

 LGBTQI+ Show Compassion Video (MP4 | 1.6 MB)

Two people from behind carrying Pride flags at a Pride celebration. Text reads hashtag pride, call text chat 24/7. 988 Suicide & Crisis Lifeline.

Post Copy - Facebook: No matter what, YOU MATTER! You are valued and important. 🏳️‍🌈 Call or text 988, or chat online at 988Lifeline.org to speak with an LGBTQI+ trained crisis counselor anytime. #988Lifeline #Pride #LGBT

Post Copy - Twitter:  🏳️‍🌈🏳️‍🌈 If you ever feel overwhelmed and need to talk, contact us. 24/7/365. #988Lifeline is there for you. #Pride #LGBT

Post Copy - Instagram: You don’t have to shoulder life’s hardships alone. Take #Pride in reaching out for help when you need it. 🏳️‍🌈 #988Lifeline #LGBT

Post Copy - LinkedIn: Check in with your loved ones. If you or someone you know has expressed thoughts of suicide, know that help is available. #988Lifeline #Pride #LGBT

Alt-text: Two people from behind carrying Pride flags at a Pride celebration. Text reads hashtag pride, call text chat 24/7. 988 Suicide & Crisis Lifeline.

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 LGBTQI+ Reach Out Post Graphic (GIF | 912 KB)

 LGBTQI+ Reach Out Video (MP4 | 1.6 MB)

Infographic with colorful blocks of pink, blue, purple, and green, a photo of male Black teen with language that reads, you don’t have to say who you are or where you are. You will get support from a trained crisis counselor. Call or text 988, or chat 988Lifeline.org. There is hope. 988 Suicide & Crisis Lifeline.Post Copy - Facebook: It’s OK to not say who or where you are when you call, text, or chat 988. The 988 Lifeline is here for you. 🏳️‍🌈 #MentalHealth #LGBT #DailyMeditation #988Lifeline

Post Copy - Twitter: What you say about yourself is your choice when you call, text, or chat 988. We are here to help. #LGBTQIMentalHealth #MentalHealthAwareness #DailyMeditation #988Lifeline

Post Copy - Instagram: You don’t have to say your name to get support from an LGBTQI+ trained crisis counselor. #988Lifeline is here to help you. #LGBT #Pride #DailyMeditation #MentalHealth

Post Copy - LinkedIn: It’s OK to not say who you are or where you are when you call, text, or chat 988. The 988 Lifeline is here for you. #LGBT #MentalHealth #Pride #988Lifeline

Alt-text: Infographic with colorful blocks of pink, blue, purple, and green, a photo of male Black teen with language that reads, you don’t have to say who you are or where you are. You will get support from a trained crisis counselor. Call or text 988, or chat 988Lifeline.org. There is hope. 988 Suicide & Crisis Lifeline.

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 988 LGBTQI+ Privacy Graphic #1 (1:1) (JPG | 481 KB)
 988 LGBTQI+ Privacy Graphic #1 (9:16) (JPG | 634 KB)

Infographic with colorful blocks of pink, blue, purple, and green, a photo of a young white woman with red hair embracing a young black woman and language that reads, when you contact 988: You don’t have to say who you are or where you are. You will get support from a trained crisis counselor. Call or text 988, or chat 988Lifeline.org. There is hope. 988 Suicide and Crisis Lifeline. Post Copy - Facebook: Your privacy matters. When you reach out to 988 Lifeline, the trained crisis counselor knows only your phone number if you call or text, or your IP address if you use chat. What you say about yourself is your choice. #LGBT #MentalHealth #Pride #DailyMeditation #988Lifeline

Post Copy - Twitter: When you reach out to the 988 Lifeline, what you say about yourself is your choice. We are here to help. #LGBTQ #MentalHealthAwareness #DailyMeditation #988Lifeline

Post Copy - Instagram: If you call 988, it’s okay to not tell them who you are or where you live. What matters most is keeping you safe. #LGBT #MentalHealth #Pride #988Lifeline

Post Copy - LinkedIn: When you call 988, it is okay to not tell crisis counselors who you are or where you live. What matters most is keeping people safe and supported. #LGBT #MentalHealth #Pride #DailyMeditation #988Lifeline

Alt-text: Infographic with colorful blocks of pink, blue, purple, and green, a photo of a young white woman with red hair embracing a young black woman and language that reads, when you contact 988: You don’t have to say who you are or where you are. You will get support from a trained crisis counselor. Call or text 988, or chat 988Lifeline.org. There is hope. 988 Suicide and Crisis Lifeline.

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 988 LGBTQI+ Privacy Graphic #2 (1:1) (JPG | 516 KB)
 988 LGBTQI+ Privacy Graphic #2 (9:16) (JPG | 684 KB)

Meditation video with green background and graphics of hands surrounding a heart with the gay pride rainbow flag inside. Text encourages viewers to breathe in, hold, and breathe out, with a reminder that if you are struggling, reach out to the 988 Lifeline via call, text, or chat for support. Post Copy - Facebook: Being young and navigating your gender identity and sexuality can feel overwhelming. Take time to breathe—especially if you feel overwhelmed or distressed. #988Lifeline is there if you need it. 24/7. For LGBTQI+ under age 25, press 3 via phone calls or answer the LGBTQI+ support question on text and chat. #Pride #MentalHealthAwareness #DailyMeditation #988Lifeline

Post Copy - Twitter: #988Lifeline is there if you need it. 24/7. For LGBTQI+ under age 25, press 3 via phone calls or answer the LGBTQI+ support question on text and chat. #Pride #MentalHealth #Stress #LGBT #DailyMeditation #988Lifeline

Post Copy - Instagram: Being young and navigating your gender identity and sexuality can feel overwhelming. Take time to breathe—especially if you feel overwhelmed or distressed. #988Lifeline is there if you need it. 24/7. For LGBT under age 25, press 3 via phone calls or answer the LGBTQI+ support question on text and chat. #Pride #MentalHealth #LGBT #DailyMeditation #988Lifeline

Post Copy - LinkedIn: It can be hard for young people to navigate their gender identity and sexuality. Remind a young person to breathe and that you care. #Pride #LGBT #MentalHealth #Stress #Pride #DailyMeditation #988Lifeline

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 LGBTQI+ Breathe In Video 1 (1:1) (MP4 | 12.6 MB) - 30 seconds

 LGBTQI+ Breathe In Video 1 with Audio Description (1:1) (MP4 | 12.6 MB) - 30 seconds

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Meditation video with blue background and purple abstracts of a face and heart that is filled with the Progress Pride Flag encouraging viewers to breathe in, hold, and breathe out with a reminder that if you are struggling, reach out to the 988 Lifeline via call, text, or chat for support. Post Copy - Facebook: Take #Pride in prioritizing your self-care. Take a moment to meditate with us! #MentalHealth #LGBT #DailyMeditation #988Lifeline

Post Copy - Twitter: Take a moment for yourself. Breathe in. Breathe out. #MentalHealth #LGBT #DailyMeditation #988Lifeline

Post Copy - Instagram: Don’t forget to take a moment to breathe and reflect! We are here to support your mental health. #LGBT #MentalHealth #DailyMeditation #988Lifeline

Post Copy - LinkedIn: Take a moment for a self-care check-in. #LGBT #MentalHealth #Stress #DailyMeditation #988Lifeline

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 LGBTQI+ Breathe In Video 2 (1:1) (MP4 | 9.3 MB) - 30 seconds

 LGBTQI+ Breathe In Video 2 with Audio Description (1:1) (MP4 | 9.3 MB) - 30 seconds

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Mental Health Awareness PSAs

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Video begins with a search bar in the middle of the screen against an orange to purple gradient background. The 988 Suicide & Crisis Lifeline logo appears at the bottom of the video. The video begins with “struggling with anxiety” being typed in the search bar on the screen. The video cuts to the words “THERE IS HOPE.” The video ends by showing a young Black woman on the side of the screen, holding her cell phone, looking up, with a hopeful facial expression. She is wearing a ribbed white beanie, hair in long braids, and is wearing a white sweatshirt. Then text appears alongside the woman that reads there is hope. Text or call 988 to connect with someone who cares. Hashtag Mental Health Awareness, hashtag 988Lifeline, 24/7

Post Copy - Facebook: If you feel anxious or distressed, please reach out for help. 988 connects you with trained crisis counselors, 24/7. #MentalHealthAwareness #988Lifeline #MentalHealth #Hope

Post Copy - Twitter: To anyone who struggles with their mental health, know that there IS hope and help waiting for you! Contact the #988Lifeline to talk to a trained crisis counselor. #MentalHealthAwareness #Hope

Post Copy - Instagram: Often when we experience anxiety or hardship, it can feel isolating. There is hope. There are people who care and want to help. If you or a loved one are struggling, you can call, text, or chat with the 988 Lifeline at no cost to you, 24/7/365.

Post Copy - LinkedIn: Distressing levels of anxiety can happen to anyone, at any time. If you or someone you know needs someone to talk to—at any hour, day or night—the 988 Suicide & Crisis Lifeline is there for you. #988Lifeline #MentalHealthAwareness #Anxiety

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 Download the PSA Video (MP4 | 11.6 MB)

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Graphic is an orange to purple gradient featuring a young Black woman on the right side of the screen, holding her cell phone, looking up, with a hopeful facial expression. She is wearing a ribbed white beanie and sweatshirt and her is hair in long braids. Text reads: Struggling with anxiety. There is hope. Text or call 988 to connect with someone who cares. Hashtag Mental Health Awareness, hashtag 988 Lifeline. 24/7

Post Copy - Facebook: You don’t have to struggle with your mental health alone. There’s help. #988Lifeline #MentalHealthAwareness #Anxiety

Post Copy - Twitter: Life can get overwhelming. Take it one moment at a time. Things will get better. If you need someone to reach out to for help, #988Lifeline is here 24/7/365. #988Lifeline #MentalHealthAwareness #Hope

Post Copy - Instagram: Life is full of ups and downs. Know that asking for help is a sign of strength. Call or text the 988 Lifeline to speak to a trained crisis counselor who is there for you whenever you need. #988Lifeline #MentalHealthAwareness

Post Copy - LinkedIn: Distressing levels of anxiety can happen to anyone, at any time. When things feel overwhelming, know that there is hope and help. #988Lifeline #MentalHealthAwareness #Anxiety

Alt-text: Graphic is an orange to purple gradient featuring a young Black woman on the right side of the screen, holding her cell phone, looking up, with a hopeful facial expression. She is wearing a ribbed white beanie and sweatshirt and her is hair in long braids. Text reads: Struggling with anxiety. There is hope. Text or call 988 to connect with someone who cares. Hashtag Mental Health Awareness, hashtag 988 Lifeline. 24/7

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 Facebook Post Graphic (PNG | 1.2 MB)

 Twitter Post Graphic (PNG | 1.1 MB)

 Instagram Post Graphic (PNG | 879 KB)

 LinkedIn Post Graphic (PNG | 1 MB)

Be a Lifeline

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Be the Lifeline with images of smartphone, hearts, life preserver. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

Post Copy - Facebook: If you think someone is in crisis or at risk of #suicide, be a lifeline. Stay with them until you can get them help and call, chat, or text 988. Learn other ways to help www.samhsa.gov/suicide #988lifeline 

Post Copy - Twitter: Is someone you know in crisis? Stay with them until you can get help. Call, text, or chat 988. #988lifeline

Post Copy - Instagram: Are you worried about someone you know who may be in crisis? Stay with them until you can get them help. Call, text, or chat with @988lifeline.

Post Copy - LinkedIn: Let your network know how to help someone in need. Everyone can help someone in need by reaching out to the 988 Suicide & Crisis Lifeline.

Alt-text: Be the Lifeline with images of smartphone, hearts, life preserver. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.

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 Facebook Post Graphic (JPG | 364 KB)

 Twitter Post Graphic (JPG | 523 KB)

 Instagram Post Graphic (JPG | 428 KB)

 LinkedIn Post Graphic (JPG | 364 B)

Graphic with a photo of an adult woman, with text “988 is here to help you help others. Call, text, or chat.” 988 Suicide & Crisis Lifeline logo

Post Copy - Facebook: Be a lifeline for someone who is in crisis or considering #suicide. Call, chat, or text 988. You could save a life. @988lifeline

Post Copy - Twitter: Be a lifeline for someone who is in crisis or considering #suicide. Call, chat, or text 988. You could save a life. @988lifeline

Post Copy - Instagram: Save a life by being a lifeline for someone considering #suicide. Call, chat, or text 988. @988lifeline

Post Copy - LinkedIn: We can all be ready to save a life. Be a lifeline—spread the word about the 988 Suicide & Crisis Lifeline.

Alt-text: Graphic with a photo of an adult woman, with text “988 is here to help you help others. Call, text, or chat.” 988 Suicide & Crisis Lifeline logo.

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 Facebook Post Graphic (JPG | 687 KB)

 Twitter Post Graphic (JPG | 1 MB)

 Instagram Post Graphic (JPG | 878 KB)

 LinkedIn Post Graphic (JPG | 687 B)

Post Copy: When someone you love is in crisis and needs support, it can be hard to know what to do. 5 steps are known to help save lives. #suicideprevention #988lifeline

Post Copy: Ask. Be There. Follow Up. 3 of 5 key steps to help someone you know in crisis. The 988 Lifeline is here to help you and your friends/loved ones. Call. Text. Chat. #988lifeline #suicideprevention

Post Copy: A person in crisis is a family in crisis is a community in crisis. You can be a lifeline. Call or text 988 or chat 988Lifeline.org if you or someone you know needs support. #suicideprevention #988lifeline

Alt-text: Graphic with an image of open hands with a heart between them, and text that reads, there is hope; the 988 Suicide & Crisis Lifeline logo; and a list of steps to help someone in crisis.
Details of the graphic are: Do you know someone in crisis? You can be a lifeline and help support them. Here are five steps you can take that are known to help:

  1. Ask: Are you thinking about suicide? How do you hurt? How can I help?
  2. Be there: In person or on the phone. Show support. Listen. Keep promises to connect.
  3. Help keep them safe: if the person in crisis is suicidal, details matter; do they have a plan, or ideas about timing or method? You can call 988 to support their crisis care.
  4. Help them connect: When someone is in crisis, connecting them with ongoing supports can help establish a safety net. Remind them they can call, text, or chat 988 to connect with a trained crisis counselor 24/7.
  5. Follow up: After the immediate crisis is over, check in. That text or call afterwards makes a real difference.

Graphic with an image of open hands with a heart between them, and text that reads, there is hope; the 988 Suicide & Crisis Lifeline logo; and a list of steps to help someone in crisis. Details of the graphic are: Do you know someone in crisis? You can be a lifeline and help support them. Here are five steps you can take that are known to help: 1. Ask: Are you thinking about suicide? How do you hurt? How can I help? 2. Be there: In person or on the phone. Show support. Listen. Keep promises to connect. 3. Help keep them safe: if the person in crisis is suicidal, details matter; do they have a plan, or ideas about timing or method? You can call 988 to support their crisis care. 4. Help them connect: When someone is in crisis, connecting them with ongoing supports can help establish a safety net. Remind them they can call, text, or chat 988 to connect with a trained crisis counselor 24/7. 5. Follow up: After the immediate crisis is over, check in. That text or call afterwards makes a real difference.

 Download and share Be a Lifeline - Vertical (9:16) (JPG | 1.7 MB)

Graphic with an image of open hands with a heart between them, and text that reads, there is hope; the 988 Suicide and Crisis Lifeline logo; and a list of steps to help someone in crisis. Details of the graphic are: Do you know someone in crisis? You can be a lifeline and help support them. Here are five steps you can take that are known to help: 1. Ask: Are you thinking about suicide? How do you hurt? How can I help? 2. Be there: In person or on the phone. Show support. Listen. Keep promises to connect. 3. Help keep them safe: if the person in crisis is suicidal, details matter; do they have a plan, or ideas about timing or method? You can call 988 to support their crisis care. 4. Help them connect: When someone is in crisis, connecting them with ongoing supports can help establish a safety net. Remind them they can call, text, or chat 988 to connect with a trained crisis counselor 24/7. 5. Follow up: After the immediate crisis is over, check in. That text or call afterwards makes a real difference.

 Download and share Be a Lifeline - Square (1:1) (JPG | 1.3 MB)

Meditation Videos

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Meditation video with green background and graphics of hands surrounding a purple heart. Text encourages viewers to breathe in, hold, and breathe out, with a reminder that if you are struggling, reach out to the 988 Lifeline via call, text, or chat for support.

Post Copy - Facebook: Breathe in. Hold. Breathe out. Repeat. 😮‍💨 [breathe]. Take time every day to meditate—especially if you feel overwhelmed or distressed. ❤️ There is help if you need it. Call, chat, or text 988 for free, confidential support 24/7. ❤️ #MentalHealthAwareness #DailyMeditation #988Lifeline

Post Copy - Twitter: Take a moment for yourself today to breathe deeply and meditate. And, if you’re struggling, there is help and hope when you call, chat, or text 988. #988Lifeline #mentalhealth

Post Copy - Instagram: Breathe in. Hold. Breathe out. Repeat. 😮‍💨 [breathe]. Learn to take time out for yourself—especially if you feel overwhelmed or distressed. There is help if you need it. Call, chat, or text 988 for free, confidential support 24/7. ❤️❤️❤️ #MentalHealth Awareness #DailyMeditation #988Lifeline

Post Copy - LinkedIn: Take a minute today to breathe. And remind others by sharing.

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 Breathe In Video 1 with Music (1:1) (MP4 | 11.9 MB) - 30 seconds 

 Breathe In Video 1 with Audio Description (1:1) (MP4 | 11.9 MB) - 30 seconds

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Meditation video with blue and purple abstracts of a face and heart encouraging viewers to breathe in, hold, and breathe out with a reminder that if you are struggling, reach out to the 988 Lifeline via call, text, or chat for support.

Post Copy - Facebook: Take a moment for yourself today. There is help if you or someone you know is struggling. Have ❤️ There is hope. Text or call 988 or chat 988lifeline.org for free, confidential support 24/7.

Post Copy - Twitter: Take a moment for yourself. There is help and hope if you’re struggling. #988Lifeline.

Post Copy - Instagram: Take a moment for yourself. There is help if you or someone you know is struggling. Have ❤️ There is hope through #988Lifeline.

Post Copy - LinkedIn: Life can be hard. Take a breather and reach out if you need support. #988Lifeline

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 Breathe In Video 2 with Music (1:1) (MP4 | 12 MB) - 45 seconds 

 Breathe In Video 2 with Audio Description (1:1) (MP4 | 12 MB) - 45 seconds

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Meditation video with pastel background and abstract hearts encouraging viewers to breathe in, hold, and breathe out, with a reminder that if you are struggling, reach out to the 988 Lifeline via call, text, or chat for support.

Post Copy - Facebook: Take a few minutes for you today. You deserve it. @988lifeline

Post Copy - Twitter: Take a minute for yourself today to breathe. @988lifeline

Post Copy - Instagram: This is a sign to take a minute for yourself today and 😮‍💨 [breathe]. @988lifeline

Post Copy - LinkedIn: Take a minute for yourself today to breathe. And remind others by sharing. @988lifeline

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 Breathe In Video 3 with Music (1:1) (MP4 | 14.4 MB) - 1 minute 

 Breathe In Video 3 with Audio Description (1:1) (MP4 | 14.4 MB) - 1 minute

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Meditation video with pastel blue background and abstract chat boxes encouraging viewers to breathe in, hold, and breathe out, with a reminder that if you are struggling, reach out to the 988 Lifeline via call, text, or chat for support.

Post Copy - Facebook: It’s ok to not be ok. Take a deep breath with us. And if you need help, call or text 988 or chat 988lifeline.org. They’re there for you!

Post Copy - Twitter: It’s ok to not be ok. Breathe with us. And if you need help, call or text 988 or chat 988lifeline.org 24/7.

Post Copy - Instagram: It’s ok to not feel ok. 👌 Take a deep breath with us. And if you need help, call or text 988 or chat 988lifeline.org. They’re there for you!

Post Copy - LinkedIn: Take a minute to remind a friend to take a deep breath and practice self-care. Life can be hard—we’re here for each other. If you or someone you know needs help, call or text 988 or chat 988lifeline.org #988lifeline

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 Breathe In Video 4 with Music (MP4 | 15.5 MB) - 1 minute 

 Breathe In Video 4 with Audio Description (1:1) (MP4 | 15.5 MB) - 1 minute

*Audiovisual Content created for the SAMHSA 988 campaign is free for use in television and radio broadcast within the United States and its territories, except for use in episodic programs (meaning it cannot be used within an episode of television but can be used as advertising on broadcast and cable). The Audiovisual Content in this material is further available for use in internal non-broadcast productions, and for use on the Internet in non-episodic programs or social media, where there is no monetary gain from its usage. All assets for this material may only be republished within the above scenarios and may not be altered in any way.

Make a Safety Plan

Graphic with a photo of a female teenager texting the 988 Lifeline, with text “Know who to call when you need help” and the 988 Lifeline Suicide Crisis Lifeline

Post Copy - Facebook: Don’t wait for a crisis to create a #suicideprevention safety plan. Visit 988lifeline.org/help-yourself for your “how-to.” @988lifeline #mentalhealth

Post Copy - Twitter: Don’t wait for a #mentalhealth crisis. Create a #suicideprevention plan. Go to 988lifeline.org/help-yourself for your “how-to.” @988lifeline #mentalhealthawareness

Post Copy - Instagram: Don’t wait for a crisis. Create a #suicideprevention plan. Go to 988lifeline.org/help-yourself for your “how-to.” @988lifeline #mentalhealthawareness

Post Copy - LinkedIn: Suicide is the 12th leading cause of death in the U.S.—and even more common among children and teens. Help educate people about creating a crisis safety plan. Learn more at 988lifeline.org/help-yourself.

Alt-text: Graphic with a photo of a female teenager texting the 988 Lifeline, with text “Know who to call when you need help” and the 988 Lifeline Suicide Crisis Lifeline.

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 Facebook Post Graphic (JPG | 836 KB)

 Twitter Post Graphic (JPG | 1.4 MB)

 Instagram Post Graphic (JPG | 1.2 MB)

 LinkedIn Post Graphic (JPG | 836 B)

988 is Here to Help

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Graphic with a photo of female crisis call center operator and text, “988 is here to help. Call, text, or chat today.” 988 Suicide & Crisis Lifeline logo”

Post Copy - Facebook: Pass it on! Share this post to help spread the word about the #988Lifeline. You could be the one to help someone get the support they need. #SuicidePrevention

Post Copy - Twitter: Spread the word about the #988lifeline. You can help people get the help they need. #suicideprevention

Post Copy - Instagram: Help people get the help they need. Spread the word about the #988Lifeline.

Post Copy - LinkedIn: Most of us know someone who is struggling emotionally or may even be in crisis and at risk of suicide. Please share so we can all be equipped to help each other in times of need.

Alt-text: Graphic with a photo of female crisis call center operator and text, “988 is here to help. Call, text, or chat today.” 988 Suicide & Crisis Lifeline logo.

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 Facebook Post Graphic (JPG | 272 KB)

 Twitter Post Graphic (JPG | 538 KB)

 Instagram Post Graphic (JPG | 496 KB)

 LinkedIn Post Graphic (JPG | 272 B)

Graphic with a sun and moon and text, “988 is always here to help.”

Post Copy - Facebook: Get emotional support at any time of day by calling, texting, or chatting the trained counselors at the #988Lifeline. #SuicidePrevention

Post Copy - Twitter: Connect with a trained crisis counselor at any time – day or night – by calling or texting 988 or chatting at 988lifeline.org. #988Lifeline #SuicidePrevention

Post Copy - Instagram: The #988Lifeline is here to provide emotional support for anyone who needs it at any time - ☀️ or 🌙. Call, text, or chat and get the emotional support you need! #SuicidePrevention

Post Copy - LinkedIn: The #988Lifeline team is here for you at any time – day or night. Call, text, or chat and get the emotional support you need! #SuicidePrevention

Alt-text: Graphic with a sun and moon and text, “988 is always here to help.”

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 Facebook Post Graphic (JPG | 713 KB)

 Twitter Post Graphic (JPG | 1.1 MB)

 Instagram Post Graphic (JPG | 919 KB)

 LinkedIn Post Graphic (JPG | 708 B)

Graphic with a photo of a young Black woman seated alone on an empty bus texting on her smartphone, with text “Text us 24/7 every day. 988 Suicide & Crisis Lifeline. If you or someone you know needs support now, call or text 988 or chat 988Lifeline.org.”

Post Copy - Facebook: Feeling distressed and can’t find alone space to call the 988 Suicide & Crisis Lifeline? Text 988 anytime, day or night. It’s free. It’s confidential. And it’s at your fingertips.

Post Copy - Twitter: Feeling distressed? Have people around all the time? Text 988 anytime (days, nights, weekends – really, ANY TIME!) for free, confidential help.

Post Copy - Instagram: Need to talk with someone but don’t have any alone space? Text 988 for free, confidential support 24/7. #988lifeline

Post Copy - LinkedIn: Remind friends, family, and colleagues that they can text the 988 Suicide & Crisis Lifeline instead of calling. Texting is also available 24 hours a day, every day of the year.

Alt-text: Graphic with a photo of a young Black woman seated alone on an empty bus texting on her smartphone, with text “Text us 24/7 every day. 988 Suicide & Crisis Lifeline. If you or someone you know needs support now, call or text 988 or chat 988Lifeline.org.”

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 Facebook Post Graphic (PNG | 731 KB)

 Twitter Post Graphic (PNG | 1.3 MB)

 Instagram Post Graphic (PNG | 1.1 MB)

 LinkedIn Post Graphic (PNG | 729 B)

Graphic with a photo of a Black man concentrating on a laptop while chatting with 988, with text “Chat with us. 988lifeline.org. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.”

Post Copy - Facebook: Feeling distressed and can’t find the privacy to call the 988 Suicide & Crisis Lifeline? Text 988 anytime, day or night. It’s free. It’s confidential. It’s at your fingertips. 988lifeline.org/chat

Post Copy - Twitter: Feeling distressed? Chat with a counselor via 988lifeline.org/chat 24/7/365. It’s free and confidential.

Post Copy - Instagram: Need to talk with someone but can’t talk on the phone? You can chat with the #988lifeline 24/7 at 988lifeline.org/chat

Post Copy - LinkedIn: Remind your network that people in crisis can chat with the 988 Suicide & Crisis Lifeline instead of calling—24 hours a day, every day of the year at 988lifeline.org/chat.

Alt-text: Graphic with a photo of a Black man concentrating on a laptop while chatting with 988, with text “Chat with us. 988lifeline.org. If you or someone you know needs support now, call or text 988 or chat 988lifeline.org.”

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 Facebook Post Graphic (PNG | 601 KB)

 Twitter Post Graphic (PNG | 1.2 MB)

 Instagram Post Graphic (PNG | 1.2 MB)

 LinkedIn Post Graphic (PNG | 600 KB)

988 Awareness Explainer Videos

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Graphic with photo of a young woman looking up through a window and text that reads, 988 24/7 crisis and support.

Post Copy: If you or someone you know needs support now, call or text 988 or chat 988Lifeline.org. 988 connects you with a trained crisis counselor who can help.

Alt-text: Graphic with photo of a young woman looking up through a window and text that reads, 988 24/7 crisis and support.

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 Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 9 MB) - 30 Seconds 

 Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 8 MB) - 30 Seconds

 Facebook & Instagram Story with Audio (9:16) (MP4 | 11 MB) - 30 Seconds

 Facebook & Instagram Story without Audio (9:16) (MP4 | 11 MB) - 30 Seconds

Graphic with photo of a young woman looking up through a window and text that reads, what is 988?

Post Copy:  If you or someone you know is struggling or in crisis, help is available. Call or text 988 or chat 988lifeline.org.

Alt-text: Graphic with photo of a young woman looking up through a window and text that reads, what is 988?

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 Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 14 MB) - 40 Seconds 

 Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 12 MB) - 40 Seconds

 Facebook & Instagram Story with Audio (9:16) (MP4 | 16 MB) - 42 Seconds

 Facebook & Instagram Story without Audio (9:16) (MP4 | 14 MB) - 42 Seconds

Graphic with a young woman looking down and text that reads, what is 988 for?

This item has been designed as a full start-to-finish social media post that both describes what 988 is and how it works, ending with the hope that 988 brings.

Alt-text: Graphic with a young woman looking down and text that reads, what is 988 for?

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 Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 6 MB) - 21 Seconds

 Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 10 MB) - 21 Seconds

 Facebook & Instagram Story with Audio (9:16) (MP4 | 8 MB) - 20 Seconds

 Facebook & Instagram Story without Audio (9:16) (MP4 | 7 MB) - 20 Seconds

Graphic with photo of a young woman looking up through a window and text that reads, what is 988?

This "What is 988?" item has been designed as the beginning portion describing what 988 is. It can then be paired with one of several elements over time – What happens when I call? What happens when I text? What happens when I chat?

Alt-text: Graphic with photo of a young woman looking up through a window and text that reads, what is 988?

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 Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 9 MB) - 32 seconds 

 Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 8 MB) - 32 seconds

 Facebook & Instagram Story with Audio (9:16) (MP4 | 11 MB) - 25 seconds

 Facebook & Instagram Story without Audio (9:16) (MP4 | 10 MB) - 25 seconds

988: Facts and Privacy

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Post Copy: 988 Fact: What you say about yourself is your choice when you call, text or chat 988. The 988 Lifeline has several safeguards to address concerns about privacy. #suicideprevention #988lifeline Link: https://bit.ly/3RncCQb

Post Copy: 988 Fact: When you reach out to 988, the 988 Lifeline crisis counselor knows only your phone number if you call or text, or your IP address if you use chat. What you say about yourself is your choice. #suicideprevention #988lifeline 

Post Copy: 988 Fact: It’s OK to not say who you are or where you are when you call, text or chat 988. The 988 Lifeline is here for you. #suicideprevention #988lifeline 

Alt-text: Infographic with different facts about contacting the 988 Lifeline and the 988 Suicide & Crisis Lifeline logo. Details of the infographic are:

  • When you contact 988:
  • You don’t have to say who you are or where you are.
  • You will get support from a trained crisis counselor.
  • Call or text 988, or chat 988Lifeline.org.
  • There is hope.

Infographic with different facts about contacting the 988 Lifeline and the 988 Suicide & Crisis Lifeline logo. Details of the infographic are: • When you contact 988: • You don’t have to say who you are or where you are. • You will get support from a trained crisis counselor. • Call or text 988, or chat 988Lifline dot org. • There is hope. 

 988 Privacy Graphic #1 (1:1) (JPG | 481 KB)
 988 Privacy Graphic #1 (9:16) (JPG | 622 KB)

Infographic with different facts about contacting the 988 Lifeline and the 988 Suicide & Crisis Lifeline logo. Details of the infographic are: • When you contact 988: • You don’t have to say who you are or where you are. • You will get support from a trained crisis counselor. • Call or text 988, or chat 988Lifline dot org. • There is hope. 

 988 Privacy Graphic #2 (1:1) (JPG | 498 KB)
 988 Privacy Graphic #2 (9:16) (JPG | 629 KB)

Infographic with different facts about contacting the 988 Lifeline and the 988 Suicide & Crisis Lifeline logo. Details of the infographic are: • When you contact 988: • You don’t have to say who you are or where you are. • You will get support from a trained crisis counselor. • Call or text 988, or chat 988Lifline dot org. • There is hope.  

 988 Privacy Graphic #3 (1:1) (JPG | 491 KB)
 988 Privacy Graphic #3 (9:16) (JPG | 640 KB)

Infographic with different facts about contacting the 988 Lifeline and the 988 Suicide & Crisis Lifeline logo. Details of the infographic are: • When you contact 988: • You don’t have to say who you are or where you are. • You will get support from a trained crisis counselor. • Call or text 988, or chat 988Lifline dot org. • There is hope. 

 988 Privacy Graphic #4 (1:1) (JPG | 487 KB)
 988 Privacy Graphic #4 (9:16) (JPG | 644 KB)

Infographic with different facts about contacting the 988 Lifeline and the 988 Suicide & Crisis Lifeline logo. Details of the infographic are: • When you contact 988: • You don’t have to say who you are or where you are. • You will get support from a trained crisis counselor. • Call or text 988, or chat 988Lifline dot org. • There is hope. 

 988 Privacy Graphic #5 (1:1) (JPG | 495 KB)
 988 Privacy Graphic #5 (9:16) (JPG | 640 KB)

Infographic with different facts about contacting the 988 Lifeline and the 988 Suicide & Crisis Lifeline logo. Details of the infographic are: • When you contact 988: • You don’t have to say who you are or where you are. • You will get support from a trained crisis counselor. • Call or text 988, or chat 988Lifline dot org. • There is hope. 

 988 Privacy Graphic #6 (1:1) (JPG | 499 KB)
 988 Privacy Graphic #6 (9:16) (JPG | 651 KB)

Infographic with different facts about contacting the 988 Lifeline and the 988 Suicide & Crisis Lifeline logo. Details of the infographic are: • When you contact 988: • You don’t have to say who you are or where you are. • You will get support from a trained crisis counselor. • Call or text 988, or chat 988Lifline dot org. • There is hope. 

 988 Privacy Graphic #7 (1:1) (JPG | 481 KB)
 988 Privacy Graphic #7 (9:16) (JPG | 634 KB)

Infographic with different facts about contacting the 988 Lifeline and the 988 Suicide & Crisis Lifeline logo. Details of the infographic are: • When you contact 988: • You don’t have to say who you are or where you are. • You will get support from a trained crisis counselor. • Call or text 988, or chat 988Lifline dot org. • There is hope. 

 988 Privacy Graphic #8 (1:1) (JPG | 516 KB)
 988 Privacy Graphic #8 (9:16) (JPG | 684 KB)

Post Copy: Did you know: The 988 Lifeline helps thousands of people overcome crisis situations every day. #suicideprevention #988lifeline

Post Copy: 988 by the numbers: What happens with calls, texts, chats to the 988 Lifeline? See for yourself #suicideprevention #988lifeline

Alt-text: Infographic with different facts about the impact of contacting the 988 Lifeline. Details of the infographic are:

  • About 98% of people who contact the 988 Lifeline are helped by the crisis counselor, resources shared, or community connections made (without involvement of 911) during the call/text/chat.
  • 9,360 is the average number of daily contacts to the 988 Suicide & Crisis Lifeline.
  • About 1 percent of people who contact the 988 Lifeline agree to have their crisis counselor call 911 because of serious risk to life.
  • In fewer than 1 percent of the 988 contacts, the crisis counselor must call 911 without consent because of serious risk to life.

Infographic with different facts about the impact of contacting the 988 Lifeline. Details of the infographic are: • About 98% of people who contact the 988 Lifeline are helped by the crisis counselor, resources shared, or community connections made (without involvement of 911) during the call/text/chat. • 9,360 is the average number of daily contacts to the 988 Suicide & Crisis Lifeline. • About 1 percent of people who contact the 988 Lifeline agree to have their crisis counselor call 911 because of serious risk to life. • In fewer than 1 percent of the 988 contacts, the crisis counselor must call 911 without consent because of serious risk to life.

 Download and share Be a Lifeline - Vertical (9:16) (JPG | 1.4 MB)

Infographic with different facts about the impact of contacting the 988 Lifeline. Details of the infographic are: • About 98% of people who contact the 988 Lifeline are helped by the crisis counselor, resources shared, or community connections made (without involvement of 911) during the call/text/chat. • 9,360 is the average number of daily contacts to the 988 Suicide & Crisis Lifeline. • About 1 percent of people who contact the 988 Lifeline agree to have their crisis counselor call 911 because of serious risk to life. • In fewer than 1 percent of the 988 contacts, the crisis counselor must call 911 without consent because of serious risk to life.

 Download and share 988 Facts - Square (1:1) (JPG | 1.1 MB)

Static Graphics

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Graphic of a 988 Suicide & Crisis Lifeline magnet with an image of open hands with a heart between them and text that reads, there is hope; and speech balloons that read, talk with us.

Post Copy: 988 Suicide & Crisis Lifeline educational magnets are now available in the SAMHSA store. Help spread the word to those who are struggling in your communities. #988Lifeline

Suggested Audiences: governments, states, territories, tribes, crisis centers, and partners to educate and outreach about 988.

Post Copy: Simply calling or texting 988 or typing 988Lifeline.org will connect you to compassionate care & support for mental health-related distress. #988Lifeline

Suggested Audiences: general public, at-risk audiences, public education/awareness.

Alt-text: Graphic of a 988 Suicide & Crisis Lifeline magnet with an image of open hands with a heart between them and text that reads, there is hope; and speech balloons that read, talk with us.

 Square Magnet Graphic (PNG | 78 KB)

Graphic with photo of an adult man and adult woman in an embrace, an image of open hands with a heart between them, and text that reads, there is hope; and the 988 Suicide & Crisis Lifeline logo.

Post Copy: If you or someone you know is struggling or needs support now, call or text 988 or chat 988lifeline.org – You are not alone. #988Lifeline

Alt-text: Graphic with photo of an adult man and adult woman in an embrace, an image of open hands with a heart between them, and text that reads, there is hope; and the 988 Suicide & Crisis Lifeline logo.

  Instagram Post Graphic (1:1) (PNG | 247 KB)

  Facebook & Twitter Post Graphic (PNG | 1.3 MB)

National Suicide Prevention Month

Graphic with an American Indian teen looking at the camera. The text reads National Suicide Prevention Month 2023 Hashtag You Matter. 988 Suicide & Crisis Lifeline.

Post Copy - Facebook:
This Suicide Prevention Month, the #988Lifeline is here to help everyone, no matter what you are going through. Connect with a trained crisis counselor who is ready to support you. #YouMatter #SuicidePrevention

Post Copy - Twitter:
988 is here to help with your emotional needs—including thoughts of suicide. Chat with us, whatever your reason, anytime. #YouMatter #988Lifeline #MentalHealth #SuicidePrevention

Post Copy - Instagram:
This Suicide Prevention Month, know that the #988Lifeline is here for everyone—no matter the reason someone is struggling. #YouMatter #MentalHealth #SuicidePrevention #SuicidePreventionMonth #MentalHealthMatters #Suicide

Post Copy - LinkedIn:
This Suicide Prevention Month, help spread the word that the #988Lifeline supports all people, through all kinds of emotional crises, at any time. Share this or download other free resources to get the word out this month: www.samhsa.gov/find-help/988/partner-toolkit/social-media-shareables.

Alt-text: Graphic with an American Indian teen looking at the camera. The text reads National Suicide Prevention Month 2023 Hashtag You Matter. 988 Suicide & Crisis Lifeline.

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 Facebook Post Graphic (PNG | 2.4 MB)

 Twitter Post Graphic (PNG | 2.4 MB)

 Instagram Post Graphic (PNG | 3.2 MB)

 LinkedIn Post Graphic (PNG | 2.4 MB)

Last Updated: 06/15/2023
Source: https://www.samhsa.gov/find-help/988/partner-toolkit/social-media-shareables