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988 Social Media Shareables

  • These shareables were designed for use as social media posts, stories and threads. You can use the full videos as individual interactives on the social media platforms, or you can use the mix and match videos together to create your own versions that make sense for your audiences.

    Video Formats

    For all of the social media video shareables, SAMHSA is publishing four source files for partner use:

    • Square 1:1 ratio with audio
    • Square 1:1 ratio without audio (feel free to add your own)
    • Vertical 9:16 ratio with audio
    • Vertical 9:16 ratio without audio (feel free to add your own) 

    Full Videos

  • Mix and Match Videos

This "What is 988?" item has been designed as the beginning portion describing what 988 is. It can then be paired with one of several elements over time – What happens when I call? What happens when I text? What happens when I chat?

Download & Share

 Facebook, Instagram & Twitter Post with Audio (1:1) (MP4 | 9 MB) - 32 seconds 

 Facebook, Instagram & Twitter Post without Audio (1:1) (MP4 | 8 MB) - 32 seconds

 Facebook & Instagram Story with Audio (9:16) (MP4 | 11 MB) - 25 seconds

 Facebook & Instagram Story without Audio (9:16) (MP4 | 10 MB) - 25 seconds

  • Static Graphics

Post Copy: Simply calling or texting 988 or chatting 988Lifeline.org will connect you to compassionate care and support for mental health-related distress. #988Lifeline

Suggested Audiences: general public, at-risk audiences, public education/awareness

 Facebook, Instagram & Twitter Post Graphic (1:1) (JPG | 355 KB)

 Facebook & Instagram Story Post Graphic (9:16) (JPG | 357 KB)

Post Copy: 988 Suicide & Crisis Lifeline educational magnets are now available in the SAMHSA store. Help spread the word to those who are struggling in your communities. #988Lifeline

Suggested Audiences: governments, states, territories, tribes, crisis centers, and partners to educate and outreach about 988.

Post Copy: Simply calling or texting 988 or typing 988Lifeline.org will connect you to compassionate care & support for mental health-related distress. #988Lifeline

Suggested Audiences: general public, at-risk audiences, public education/awareness.

 Square Magnet Graphic (PNG | 78 KB)

Post Copy: Answer the call! Join the 988 Suicide & Crisis Lifeline network as a volunteer or employee to answer calls, chats, and texts from people in crisis. Save a life, make a difference today. Find your opportunity: www.samhsa.gov/find-help/988/jobs #Answerthecall #988lifeline

Post Copy: If you’re interested in supporting the #988Lifeline or becoming a part of this life-saving work, there are volunteer and job opportunities available at our 200+ crisis centers across the country. Training is provided. Visit here to learn more: www.samhsa.gov/find-help/988/jobs #Answerthecall #988lifeline

Facebook Post Copy: Answer the call! The 988 Suicide & Crisis Lifeline network is made up of over 200 centers answering calls, chats, and texts from people in crisis. These centers are looking are looking for empathetic volunteers, employees, and interns to serve as crisis counselors. You will receive training, so if you are a caring person who wants to help those in crisis, apply today. Find your opportunity: samhsa.gov/988-jobs

 988 Workforce Graphic (PNG | 939 KB)

Post Copy: If you or someone you know is having thoughts of suicide or experiencing a mental health or substance use crisis, 988 provides 24/7 connection to confidential support. There is Hope. Just call or text 988 or chat 988lifeline.org #988Lifeline

  Instagram Post Graphic (1:1) (PNG | 82 KB)

  Facebook & Twitter Post Graphic (PNG | 219 KB)

Post Copy: If you or someone you know is struggling or needs support now, call or text 988 or chat 988lifeline.org – You are not alone. #988Lifeline

  Instagram Post Graphic (1:1) (PNG | 247 KB)

  Facebook & Twitter Post Graphic (PNG | 1.3 MB)

Post Copy: When you’re struggling and in crisis and text 988, your trained counselor will listen, support, and share resources. #988Lifeline

  Instagram Post Graphic (1:1) (PNG | 259 KB)

  Facebook & Twitter Post Graphic (PNG | 1.7 MB)

Last Updated

Last Updated: 08/04/2022