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National Prevention Week Toolkit

Toolkit for Planning Your Event

National Prevention Week in May is the perfect time to remind your community about substance misuse prevention and mental health before summer begins. You can help raise awareness about the importance of positive mental health and substance misuse prevention by hosting prevention events.

If you have questions about how, or when, to get involved, e-mail SAMHSA’s National Prevention Week coordinator David Wilson at

Planning Your Event

Access and download templates, tools, and support for participating. Don’t forget to register your event on the Community Events page to share your National Prevention Week activities.

There are many ways to promote your National Prevention Week event—from traditional media outreach to social media engagement and local word-of-mouth. Use our promotional tools, organized by topic, to reach the right people in your community.

Another great way to capture widespread attention is through a video public service announcement (PSA). Learn more about developing and disseminating successful video PSAs.

Most individuals leave a prevention-focused event filled with enthusiasm and a desire to make a difference. Tap into this enthusiasm to keep the momentum going in your community long after your event concludes.

Widen the reach and impact of your prevention efforts by considering how you can sustain current partnerships and create new ones. Collaboration is key!

Partners are key to creating prevention efforts that sustain themselves over time. National Prevention Week is the perfect opportunity to reach new groups and build a platform for year-round engagement and collaboration.

Watch this video (1 minute, 34 seconds) on securing National Prevention Week event sponsors!

Find Partners

Consider who can help you get the word out and then work with these groups in a way that’s a win-win for you both. Avoid pitfalls by checking out our tips for working with partners.

Reach Out to Sponsors

Sponsors can offer in-kind or financial support, adding critical resources to help make your event a reality. Our template can take the guesswork out of structuring sponsorship agreements so that they’re a win-win for all parties involved.

Help Them Help You

Everyone is busy and forced to do more with less. Make it easy for others to support you by giving partners and stakeholders ready-made language and materials that they can send out through their networks. Tailor our materials to your event and organization’s information for better results.

Promotional Materials

Promotional Materials

Use the official National Prevention Week promotional materials to connect your local event with the National Prevention Week movement.

To download the images below, click on the thumbnail image and then right click and "Save As..."

National Prevention Week sticker

Download & Share

 Sticker (PNG | 60 KB)

To download the banner below, click on the thumbnail image and then right click and "Save As..."

Download & Share

 NPW Banner (PNG | 32 KB)

Due to popular demand, the National Prevention Week Wristband Toolkits are currently out of stock. However, you can still access all of the prevention resources included on the wristbands on the SAMHSA store and additional planning and promotion tools in the National Prevention Week Toolkit.

For questions about National Prevention Week, contact David Wilson, SAMHSA’s National Prevention Week Coordinator, at

Remember to tell us about your events and activities for National Prevention Week, and inspire others to take action in their own communities!

Last Updated

Last Updated: 10/17/2023

Last Updated