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Toolkit for Planning Your Event


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NPW National Prevention Week Save The Date May 7-13 2023

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National Prevention Week (NPW) in May is the perfect time to remind your community about substance misuse prevention and mental health before summer begins.

By hosting an event during NPW, you can help raise awareness about the importance of positive mental health and substance use prevention. SAMHSA is here to help. Access and download our Planning Toolkit for templates, tools, and support for participating. If you have questions about how, or when, to get involved, e-mail SAMHSA’s NPW coordinator David Wilson at

Don’t forget to register your event on the Community Events page to share your NPW activities.

Learn More About National Prevention Week

These resources provide you with more detail about the observance.

Plan Your Event

There are endless ways to bring NPW to your community. Get ideas for hosting an event that’s right for your community.

Promote Your Event

There are many ways to promote your NPW event—from traditional media outreach to social media engagement and local word-of-mouth. Use our promotional tools, organized by topic, to reach the right people in your community.

Tap Your Community

Tap your “inner circle” first, then expand to broader groups, like your mayor’s office, with a request to issue a proclamation about NPW. These resources will help you get started.

Get in the News

News stories about your organization, event, or how your prevention efforts tie to NPW are great hooks for the media. Before you reach out to the media in your community, check out some tips and templates and use our sample radio scripts for further exposure.

Go Digital

Consider distributing promotional messages or images through multiple social media outlets—especially if you hope to involve youth or young adults. Here are some tips to get you started.

Get Visual

Another great way to capture widespread attention is through a video public service announcement (PSA). Learn more about developing and disseminating successful video PSAs.

Last Updated

Last Updated: 04/14/2022