Looking to spread the word about your National Prevention Week (NPW) event? Even a simple engagement strategy can successfully draw attention to your event.
There are many ways to promote your NPW event—from traditional media outreach to social media engagement and local word-of-mouth. Use our promotional tools, organized by topic, to reach the right people in your community.
Tap Your Community
Explore ways to promote your NPW activities within your community. Tap your “inner circle” first, then expand to broader groups, like your mayor’s office, with a request to issue a proclamation about NPW. These resources will help you get started.
- Tips for Getting the Word Out (PDF | 531 KB)
- Tips for Writing a Proclamation (PDF | 205 KB)
- Sample Proclamation (DOC | 27 KB)
Get in the News
News stories about your organization, event, or how your prevention efforts tie to NPW are great hooks for the media. Before you reach out to the media in your community, check out some tips and templates and use our sample radio scripts for further exposure.
- Tips for Working with the Media (PDF | 779 KB)
- Sample Radio Scripts (DOC | 16 KB)
- Sample Op-Ed (DOC | 22 KB)
- Sample Media Alert (DOC | 20 KB)
- Sample Press Release (DOC | 18 KB)
Another great way to capture widespread attention is through a video public service announcement (PSA). Learn more about developing and disseminating successful video PSAs. You can also use the official NPW promotional video (40 seconds) in your media outreach strategy.
Consider distributing promotional messages or images through multiple social media outlets—especially if you hope to involve youth or young adults. Here are some tips to get you started.