Recovery Month Toolkit
With the right treatment, support, and resources, recovery is possible for everyone. Use this Toolkit to learn more about what SAMHSA is doing to support people in recovery and how to share this information with your audiences. Together, we can make a difference in the lives of those in or seeking recovery from mental and substance use disorders.
The Toolkit is a One-Stop Shop
- Social media content to help spread awareness about the process of recovery and to share hopeful message that most people who get help do recover.
- Resources for learning about and supporting those in recovery.
- Promotional materials about recovery in September and beyond.
Our toolkit was created with our partners in mind. All materials are designed to be shared with your audiences and across your media channels; they are downloadable and shareable, and some of the material is customizable.
How to Use the Toolkit
- Copy, download, and share our social messages, graphics, and promotional materials in ways that fit the needs of your audiences and channels.
- Use our hashtags, including #RecoveryMonth, when sharing any Recovery Month–related content.
- Use our tools in tandem with the best practices with your communities and networks.
SAMHSA focuses on the Four Major Dimensions of Recovery: health, home, purpose, and community. These are the factors that all individuals need to live healthy, happy, independent lives and reach their full potential.
The key messages and weekly themes outlined below provide a foundation from which partners can develop messages that resonate with their specific audiences.
Feel free to use these themes and key messages to develop your tailored posts throughout the month. If you prefer, pre-crafted social media content is also available.
Week 1 (Sep 1–7): Health
This week we highlight aspects of well-being and their importance to recovery.
Key Message: We can strive to be healthier and achieve our wellness goals.
- We can overcome challenges related to mental health and substance use conditions.
- It is OK to reach out for help with substance use and mental health conditions.
- Making informed healthy choices can support our well-being.
- It's OK and important to reach out for help, especially if addiction or mental health conditions are affecting our relationships, work, or day-to-day life.
Week 2 (Sep 8–14): Home
This week’s focus is on the impact a safe and stable living environment has on recovery from mental health and substance use problems.
Key Message: We all need a stable and safe place to call home.
- A home provides the foundation for a life in recovery.
- Home is a safe, stable, and soft space to land...even on those really hard days.
- Creating safe, affordable housing for all with mental health and substance use conditions supports their recovery.
Week 3 (Sep 15–21): Purpose
This week we highlight the importance of purpose as a motivator for positive change.
Key Message: Finding purpose in life may be a powerful driver for recovery.
- Purpose includes meaningful daily activities.
- Employment can support recovery, give a sense of purpose, and a way to provide for yourself and your family.
- Purpose may include a job, school, volunteering, caregiving, or creative pursuits.
- Spirituality can bring a sense of purpose and meaning that helps foster recovery.
- Helping others can bring a great sense of purpose and contribute to recovery.
Week 4 (Sep 22–28): Community
This week we highlight how feeling a sense of belonging can help people on their recovery journey.
Key Message: Building social supports and a caring community is essential for recovery.
- We do not recover alone. Recovery can be easier with the support of others.
- Community can include people who accept us and encourage us to grow.
- Family, friends, peers, and others play an important role in someone’s recovery.
- Recovery is supported through meaningful relationships.
- Social inclusion, not isolation, is important for recovery.
Post Copy – All Platforms: #Wellness includes making healthy life choices that support our physical, emotional, social, spiritual, intellectual, occupational, financial, and environmental health. Get tips on taking care of yourself: samhsa.gov/find-support/how-to-cope/how-to-ask-for-help #Recovery #RecoveryMonth
Download & Share
Week 1: Graphic 1 (PNG | 121 KB)
Spanish Post Copy – All Platforms: El #bienestar incluye elegir opciones para una vida saludable que ayuden a mantener la salud física, emocional, social, espiritual, intelectual, ocupacional, financiera y ambiental. Encuentra consejos sobre cómo cuidarte en samhsa.gov/encuentra-apoyo/como-enfrentar/como-pedir-apoyo. #Recuperación #MesDeLaRecuperación
Download & Share
Week 1: Graphic 1 Spanish (PNG | 120 KB)
Post Copy – All Platforms: No matter where you are on your recovery journey 👣 remember to care for your overall health and #wellness. Spend time with people who accept you 💞 engage in physical activity 👟 and explore nature 🌳. Learn about other ways to cope: samhsa.gov/find-support/how-to-cope #RecoveryIsPossible
Download & Share
Week 1: Graphic 2 (PNG | 229 KB)
Spanish Post Copy – All Platforms: No importa en qué etapa de tu camino hacia la recuperación te encuentres 👣, recuerda cuidar tu salud en general y tu #bienestar. Pasa tiempo con las personas que te aceptan 💞, realiza actividad física 👟 y explora la naturaleza 🌳. Infórmate sobre otras maneras de enfrentar tu situación en https://www.samhsa.gov/encuentra-apoyo/como-enfrentar #LaRecuperaciónEsPosible
Download & Share
Week 1: Graphic 2 Spanish (PNG | 227 KB)
Post Copy – All Platforms: National #RecoveryMonth is a great time to focus on your health & #wellness. Prioritize your needs for recovery— ✅ create healthy boundaries ✅ ask for help ✅ take breaks ✅ express gratitude Learn more: samhsa.gov/find-support/how-to-cope #RecoveryIsPossible
Download & Share
Week 1: Graphic 3 (PNG | 521 KB)
Spanish Post Copy – All Platforms: El #MesNacionalDeLaRecuperación es un buen momento para concentrarte en tu salud y en tu #bienestar. Dale prioridad a tus necesidades para recuperarte: ✅ establece límites saludables ✅ pide ayuda ✅ toma tiempo de descanso ✅ expresa gratitud Más información en https://www.samhsa.gov/encuentra-apoyo/como-enfrentar #LaRecuperaciónEsPosible
Download & Share
Week 1: Graphic 3 Spanish (PNG | 515 KB)
Post Copy – All Platforms: It’s OK to ask for help. September is #RecoveryMonth and a good time to make sure you have the support you need to recover. Explore your support options at samhsa.gov/find-support/health-care-or-support. #RecoveryIsPossible
Download & Share
Week 1: Graphic 4 (GIF | 2.6 MB)
Spanish Post Copy – All Platforms: Está bien pedir ayuda. Septiembre es el #MesDeLaRecuperación y un buen momento para asegurarte de tener el apoyo que necesitas para recuperarte. Encuentra información sobre servicios de apoyo en https://www.samhsa.gov/encuentra-apoyo/cuidado-salud-apoyo #LaRecuperaciónEsPosible
Download & Share
Post Copy – All Platforms: A home is more than just a place. It’s our safety zone. During #recovery, surround yourself with people who accept you and help you feel safe and thrive. Learn about recovery supports at samhsa.gov/find-help/recovery.
Download & Share
Week 2: Graphic 1 (PNG | 325 KB)
Spanish Post Copy – All Platforms: Un hogar es más que solo un lugar. Es donde nos sentimos seguros. Durante el proceso de #recuperación, rodéate de personas que te acepten y te ayuden a sentirte seguro y a prosperar. Infórmate sobre los servicios de apoyo para la recuperación en https://www.samhsa.gov/encuentra-apoyo/cuidado-salud-apoyo
Download & Share
Week 2: Graphic 1 Spanish (PNG | 324 KB)
Post Copy – All Platforms: People in recovery need a safe home environment. 🏠 What does home mean to you? 🛏️🍲🚿🛋️🖼️ What else do you need to help you recover? Learn more: samhsa.gov/find-help/recovery #RecoveryMonth #Recovery
Download & Share
Week 2: Graphic 2 (PNG | 69 KB)
Spanish Post Copy – All Platforms: Las personas en recuperación necesitan un entorno hogareño seguro y saludable. 🏠 ¿Qué significa el hogar para ti? 🛏️🍲🚿🛋️🖼️ ¿Qué ayuda necesitas para recuperarte? Más información en Encuentra Apoyo | SAMHSA #MesDeLaRecuperación #Recuperación
Download & Share
Week 2: Graphic 2 Spanish (PNG | 71 KB)
Post Copy – All Platforms: A safe and supportive home helps people recover and thrive. Learn how you can find support during your #recovery: samhsa.gov/find-support/health-care-or-support #EndtheStigma
Download & Share
Week 2: Graphic 3 (PNG | 71 KB)
Spanish Post Copy – All Platforms: Un hogar seguro y que brinda apoyo, ayuda a las personas a recuperarse y a prosperar. Infórmate sobre cómo encontrar ayuda durante tu #recuperación en https://www.samhsa.gov/encuentra-apoyo/cuidado-salud-apoyo #AcabemosConElEstigma
Download & Share
Week 2: Graphic 3 Spanish (PNG | 70 KB)
Post Copy – All Platforms: Life in recovery can be challenging. Living in a safe environment can help. Explore ways to support your recovery at FindSupport.gov. #RecoveryIsPossible #RecoveryMonth
Download & Share
Week 2: Graphic 4 (GIF | 31.5 MB)
Spanish Post Copy – All Platforms: La vida en recuperación puede presentar desafíos. Vivir en un entorno seguro y saludable puede ayudar. Encuentra información sobre servicios de apoyo para la recuperación en EncuentraApoyo.gov. #LaRecuperaciónEsPosible #MesDeLaRecuperación
Download & Share
Post Copy – All Platforms: September is #RecoveryMonth – a great time to think about what makes life meaningful 📚 What inspires you 🤩 What sparks joy ✨ Find out more about taking care of your mind and body: samhsa.gov/find-support/how-to-cope
Download & Share
Week 3: Graphic 1 (PNG | 215 KB)
Spanish Post Copy – All Platforms: Septiembre es el #MesDeLaRecuperación y un buen momento para pensar en lo que le da sentido a la vida 📚 Lo que te inspira 🤩 Lo que despierta la alegría en ti✨ Encuentra más información sobre el cuidado de la mente y el cuerpo en https://www.samhsa.gov/encuentra-apoyo/cuidado-salud-apoyo
Download & Share
Week 3: Graphic 1 Spanish (PNG | 237 KB)
Post Copy – All Platforms: Feeling connected to others can help anyone on their path to recovery. This #RecoveryMonth, check out inspiring stories of hope and recovery: 988lifeline.org/stories/ #Recovery #EndtheStigma
Download & Share
Week 3: Graphic 2 (PNG | 132 KB)
Spanish Post Copy – All Platforms: Sentirse conectado con los demás puede ayudar a cualquiera en su camino hacia la recuperación. Este #MesDeLaRecuperación, ve algunas historias inspiradoras sobre esperanza y recuperación en Historias de recuperación de salud mental, drogas, alcohol #Recuperación #AcabemosConElEstigma
Download & Share
Week 3: Graphic 2 Spanish (PNG | 130 KB)
Post Copy – All Platforms: 📣 Check in with someone in #recovery and ask them to share which activities give their life meaning. Showing you value what they enjoy shows you care. 💝 Learn how you can help your friends in #recovery: samhsa.gov/find-support/helping-someone #RecoveryMonth #EndtheStigma
Download & Share
Week 3: Graphic 3 (PNG | 151 KB)
Spanish Post Copy – All Platforms: 📣Habla con alguien que esté en el camino hacia la #recuperación y pídele que te cuente qué actividades le dan significado a su vida. Valora lo que ellos disfrutan para demostrar que te importa. 💝 Infórmate sobre cómo ayudar a tus amigos en el camino hacia la #recuperación en https://www.samhsa.gov/encuentra-apoyo/ayudar-otros #MesDeLaRecuperación #AcabemosConElEstigma
Download & Share
Week 3: Graphic 3 Spanish (PNG | 147 KB)
Post Copy – All Platforms: #RecoveryIsPossible. Volunteering, helping a friend or neighbor, and teaching someone a new skill fosters a feeling of connection and recovery. You can make a difference in someone’s life. samhsa.gov/find-support/helping-someone
Download & Share
Week 3: Graphic 4 (GIF | 17.5 MB)
Spanish Post Copy – All Platforms: #LaRecuperaciónEsPosible. Ofrecerse como voluntario, ayudar a un amigo o vecino y enseñarle a alguien una nueva destreza fomenta un sentimiento de conexión y recuperación. Tú puedes tener un impacto positivo en la vida de alguien https://www.samhsa.gov/encuentra-apoyo/ayudar-otros
Download & Share
Post Copy – All Platforms: Relationships and social networks lead to friendship, love, hope, and support. 🖤🤎❤️🧡💛💚💙💜 Recovery can be a more manageable journey with the support of others. samhsa.gov/find-support #RecoveryMonth
Together, we can make long-term recovery a reality for everyone, regardless of who they are and where they are in their journey. Learn more: samhsa.gov/find-support/helping-someone #Recovery #EndtheStigma
Download & Share
Week 4: Graphic 1 (PNG | 274 KB)
Spanish Post Copy – All Platforms: Las relaciones y las conexiones sociales conducen a la amistad, el amor, la esperanza y el apoyo. 🖤🤎❤️🧡💛💚💙💜 El proceso de recuperación puede ser más llevadero con el apoyo de otros. https://www.samhsa.gov/encuentra-apoyo #MesDeLaRecuperación
Download & Share
Week 4: Graphic 1 Spanish (PNG | 272 KB)
Post Copy – All Platforms: Friendship is a superpower! 💪❤️ During #RecoveryMonth and beyond, reach out to a friend 👋 in #recovery and invite them to join you in activities that support their recovery journey. 🏓⚽🧩 samhsa.gov/find-support/helping-someone
Download & Share
Week 4: Graphic 2 (PNG | 132 KB)
Spanish Post Copy – All Platforms: Juntos podemos hacer que la recuperación a largo plazo sea una realidad para todos, sin importar quiénes seamos o en qué parte del proceso estemos. Más información en https://www.samhsa.gov/encuentra-apoyo/ayudar-otros #Recuperación #AcabemosConElEstigma
Download & Share
Week 4: Graphic 2 Spanish (PNG | 134 KB)
Post Copy – All Platforms: Thank you to everyone who got involved in #RecoveryMonth this year and spread the word that #RecoveryIsPossible! Check out what SAMHSA is doing to support #recovery year-round. samhsa.gov/find-help/recovery
Download & Share
Week 4: Graphic 3 (GIF | 1.8 MB)
Spanish Post Copy – All Platforms: ¡La amistad es un superpoder! 💪❤️ Durante el #MesDeLaRecuperación, y el resto del año, ponte en contacto con amigos 👋 que estén en el proceso de #recuperación e invítalos a hacer actividades que apoyen sus metas. 🏓⚽🧩samhsa.gov/encuentra-apoyo/ayudar-otros
Download & Share
Week 4: Graphic 3 Spanish (GIF | 35.4 MB)
Post Copy – All Platforms: Relationships and social networks lead to friendship, love, hope, and support. 🖤🤎❤️🧡💛💚💙💜 Recovery can be a more manageable journey with the support of others. samhsa.gov/find-support #RecoveryMonth
Download & Share
Week 4: Graphic 4 (PNG | 190 KB)
Spanish Post Copy – All Platforms: ¡Gracias a todos los que participaron en el #MesDeLaRecuperación este año y difundieron la noticia de que #LaRecuperaciónEsPosible! Descubre lo que SAMHSA hace para apoyar la #recuperación durante todo el año. https://www.samhsa.gov/encuentra-apoyo
Download & Share
Post Copy – All Platforms: We celebrate #NationalGratitudeDay by thanking those who help friends and loved ones through #recovery. We are grateful for everything you do to keep yourself and those you love healthy! Find support for yourself or to support others: samhsa.gov/find-support/health-care-or-support
Download & Share
Gratitude Day Graphic (PNG | 368 KB)
Spanish Post Copy – All Platforms: Celebrarmos el #DíaNacionalDeLaGratitud agradeciendo a quienes ayudan a sus amigos y seres queridos en su camino hacia la #recuperación. ¡Te agradecemos por todo lo que haces para mantener tu salud y la de tus seres queridos! Encuentra apoyo para ti o para ayudar a otros en https://www.samhsa.gov/encuentra-apoyo/cuidado-salud-apoyo
Download & Share
Gratitude Day Graphic Spanish (PNG | 375 KB)
Post Copy – All Platforms: Today and during #RecoveryMonth, we celebrate the work of the dedicated people across the country who comprise the incredible recovery and mental health workforce and peer support network. We celebrate the hard work you do every day to support people in recovery. #LaborDay #Recovery samhsa.gov/find-help/recovery
Short for Twitter/X: samhsa.gov/find-help/recovery
Happy #LaborDay! We celebrate the work of the dedicated people across the country in the incredible recovery & mental health workforce & peer support network. We celebrate the hard work you do every day to support people in recovery. #RecoveryMonth samhsa.gov/find-help/recovery
Download & Share
Labor Day Graphic (PNG | 198 KB)
Spanish Post Copy – All Platforms: Hoy, y durante el #MesDeLaRecuperación, aplaudimos el trabajo y dedicación de las personas en todo el país que son parte de la fuerza laboral y red de apoyo para la recuperación y la salud mental. Celebramos el arduo trabajo que hacen cada día para apoyar a las personas en su camino hacia la recuperación. #DíaDelTrabajo #Recuperación https://www.samhsa.gov/encuentra-apoyo
Spanish Short for Twitter/X: ¡Feliz #DíaDelTrabajo! Hoy, y todos los días, aplaudimos el trabajo y dedicación de las personas en todo el país que son parte de la fuerza laboral y red de apoyo para la recuperación y la salud mental. Celebramos el arduo trabajo que hacen cada día para apoyar a las personas en su camino hacia la recuperación. #MesDeLaRecuperación https://www.samhsa.gov/encuentra-apoyo
Download & Share
Labor Day Graphic Spanish (PNG | 202 KB)
Post Copy – All Platforms: We are proud to celebrate #NativeAmericanDay as we work to ensure that American Indians and Alaska Natives have access to culturally appropriate #RecoverySupport services. Check out SAMHSA’s recovery resources for tribal communities. samhsa.gov/tribal-ttac/resources/substance-use-disorders #RecoveryMonth
Download & Share
Native American Day Graphic (PNG | 147 KB)
Post Copy – All Platforms: On Patriot Day, we remember our nation's first responders and everyone whose occupational challenges could impact their mental health, wellness, and #recovery efforts. We see you, honor you, and thank you! If you are struggling to cope, reach out to get the support you need: samhsa.gov/find-help #RecoveryMonth #NeverForget
Short for Twitter/X: On #PatriotDay, we remember our nation's first responders & those whose occupational challenges could impact their recovery efforts. We see you, honor you & thank you! If you're struggling, reach out to get the support you need. samhsa.gov/find-help #RecoveryMonth #NeverForget
Download & Share
Patriot Day Graphic (PNG | 82 KB)
Spanish Post Copy – All Platforms: El Día del Patriota, recordamos a los miembros de los servicios de emergencia de la nación y a todas las personas cuyos riesgos ocupacionales pueden afectar su salud mental, bienestar y esfuerzos de #recuperación. ¡Te reconocemos, te honramos y te agradecemos! Si tienes dificultades para enfrentar alguna situación y necesitas ayuda, comunícate con nosotros https://www.samhsa.gov/encuentra-apoyo #MesDeLaRecuperación #NoDebemosOlvidar
Spanish Short for Twitter/X: Short for Twitter/X El #DíaDelPatriota, recordamos a los miembros de los servicios de emergencia de la nación y a aquellos cuyos riesgos ocupacionales pueden afectar sus esfuerzos de recuperación. ¡Te reconocemos, te honramos y te agradecemos! Si tienes dificultades para enfrentar alguna situación y necesitas ayuda, comunícate con nosotros https://www.samhsa.gov/encuentra-apoyo #MesDeLaRecuperación #NoDebemosOlvidar
Download & Share
Patriot Day Graphic Spanish (PNG | 100 KB)
Post Copy – All Platforms: Today is #WorldSuicidePreventionDay—a time to spread the word that help is always available. If you are struggling, call or text 988 or chat 988lifeline.org. 💜 988lifeline.org
Download & Share
Suicide Awareness Month Graphic (PNG | 171 KB)
Spanish Post Copy – All Platforms: Hoy es el #DíaMundialDeLaPrevenciónDelSuicicio, un momento para recordarle a todos que siempre hay ayuda disponible. Si estás pasando por un momento difícil, llama o envía un mensaje de texto al 988 o chatea en 988lifeline.org/es💜 988lifeline.org/es
Download & Share
We hope you find these stickers helpful in engaging your audiences and promoting our shared mission:
Instagram Stories:
- Open the Instagram app, and create a new story.
- Tap the sticker icon (a smiley face) in the top right corner.
- In the search bar, type @SAMHSAstickers.
- Select the sticker you want to use, and place it on your story.
Facebook stories:
- Open the Facebook app, and create a new story.
- Tap the sticker icon (a smiley face) in the top right corner.
- In the search bar, type @SAMHSAstickers.
- Select the sticker you want to use, and place it on your story.
X (formerly Twitter):
- Open the X app, and create a new post.
- Tap the “GIF” icon in the lower left corner of the screen.
- In the search bar, type @SAMHSAstickers.
- Select the sticker you want to use, and attach it to your post.
We hope you find these stickers helpful in engaging your audiences and promoting our shared mission.
Download
National Recovery Month Sticker 1 - White (PNG | 48 KB)
National Recovery Month Sticker 1 - Transparent (PNG | 50 KB)
Stickers - Spanish
Virtual Backgrounds are designed to enhance your virtual events, meetings, and social media content throughout the month. These virtual backgrounds aim to promote mental health awareness and foster conversations around this important topic.
Virtual Backgrounds Instructions (DOC | 25.2 KB)
Download & Share
Virtual Background 1 (PNG | 255 KB)
Download & Share
Virtual Background 2 (PNG | 250 KB)
Download & Share
Use the National Recovery Month email signature template throughout September in all email correspondence to promote awareness and build brand recognition of the observance.
Email Signature 1
Email Signature 2
Email Signature 3
Email Signature 4
Download & Share
Email Signature 1 (PNG | 20 KB)
Email Signature 2 (PNG | 18 KB)
The official hashtags below serve as a unifying thread for social media content related to Recovery Month and make it easy for people to find and follow the conversation. Use the following hashtags to tie any of your Recovery Month-related content:
- #RecoveryMonth (primary hashtag)
- #RecoveryMonth2024
- #RecoveryIsPossible (second primary)
- #Recovery
- #Wellness
- #EndtheStigma
For a Spanish-speaking audience, please consider using these hashtags:
- #MesDeLaRecuperación (primary hashtag)
- #MesDeLaRecuperación2024
- #LaRecuperaciónEsPosible (second primary)
- #Recuperación
- #Bienestar
- #AcabemosConElEstigma
Apply a National Recovery Month frame to your social media profile picture throughout September to promote recovery awareness.
Social Media Profile Frames – English
Social Media Profile Frames – Spanish
Logos – English
Logos – Spanish
Download
National Recovery Month Spanish Logo - White (PNG | 138 KB)
National Recovery Month Spanish Logo - Transparent (PNG | 132 KB)