Images for 988 materials should portray real people, living day-to-day, reflective and hopeful at the same time, without going too far in either direction.
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Photos should be people-focused, with limited background distractions. For example, images showing people using mobile devices concentrate focus on the individual interactions with the 988 Suicide and Crisis Lifeline. In selecting photography, strive for diverse representations of age, race, and gender fluidity, and avoid the use of black and white imagery, which can feel too heavy given the subject matter.
