RecoverMe Campaign Partner Toolkit
We do not recover alone, and recovery can be a more manageable journey with the support of others. Help young adults on their recovery journey by spreading the word about the RecoverMe campaign.
Help us spread the word:
- Share: Post, copy, download and share our social messages, videos and promotional materials across all your social media platforms.
- Amplify: Incorporate our newsletter or campaign one-pager content in ways that fit the needs of your audiences and channels.
If you have a question about how you can be involved in RecoverMe, contact RecoverMeCampaign@samhsa.hhs.gov.
Post Copy – All Platforms: Recovery from mental health challenges looks different for everyone. No matter where you are on your journey, RecoverMe can help you find support that feels right for you. Find support and resources at SAMHSA.gov/RecoverMe. #RecoverMe #MyRecoveryMyJourney
Watch & Share
One Day at a Time Video - Trace
Post Copy – All Platforms: Recovery from substance use challenges doesn’t mean your life stops, it means taking small steps each day so you can live the life you want. No matter where you are on your journey, RecoverMe can help you find support that feels right for you. Find support and resources at FindTreatment.gov. #RecoverMe #MyRecoveryMyJourney
Watch & Share
One Day at a Time Video - Tyla
Post Copy – All Platforms: Recovery isn’t a straight path and can look different for everyone. It’s okay to take it one day at a time! For support and resources, visit SAMHSA.gov/RecoverMe. #RecoverMe #MyRecoveryMyJourney
Watch & Share
Post Copy – All Platforms: Not every day feels easy. But recovery isn’t about perfection—it’s about getting through one day, then the next. For support and resources, visit FindTreatment.gov. #RecoverMe #MyRecoveryMyJourney
Watch & Share
Post Copy – All Platforms: Recovery is about getting the support you need to keep living a life that feels authentically you. For support and resources, visit SAMHSA.gov/RecoverMe. #RecoverMe #MyRecoveryMyJourney
Download & Share
POV Graphic - Trace (PNG | 1.2 MB)
Post Copy – All Platforms: Recovery doesn’t mean your life stops. It’s about taking small steps every day, even if you face challenges or setbacks. For support and resources, visit FindTreatment.gov. #RecoverMe #MyRecoveryMyJourney
Download & Share
When posting about RecoverMe on social media, remember to tag SAMHSA and include #MyRecoveryMyJourney. Please see below for SAMHSA’s handle names for each respective platform.
- SAMHSA Instagram: @samhsagov
- SAMHSA X: @samhsagov
- SAMHSA Facebook: @SAMHSA
- SAMHSA LinkedIn: Substance Abuse and Mental Health Services Administration (SAMHSA)
Post Copy – All Platforms: This is your recovery, your way. Peer support? Treatment? Self-care? Whatever works for you, #RecoverMe is here to empower you with practical resources to help you face challenges with substance use and mental health. Visit: https://samhsa.gov/recoverme #MyRecoveryMyJourney
Download & Share
Post Graphic 1 - Square (PNG | 1.5 MB)
Post Graphic 1 - Portrait (PNG | 1.8 MB)
Post Copy – All Platforms: Your roots run deep. You are not alone in your recovery – connect with your community, find hope, and reclaim your future. #RecoverMe has tools and support for your journey: https://samhsa.gov/recoverme #MyRecoveryMyJourney #YouAreNotAlone
Download & Share
Post Graphic 2 - Square (PNG | 1.4 MB)
Post Graphic 2 - Portrait (PNG | 1.6 MB)
Post Copy – All Platforms: Recovery is possible and within reach. You are not alone on the journey. Find help, hope, and a community that understands. Explore resources today: https://samhsa.gov/recoverme #RecoverMe #RuralRecovery #MyRecoveryMyJourney
Download & Share
Post Graphic 3 - Square (PNG | 2 MB)
Post Graphic 3 - Portrait (PNG | 2.5 MB)
Post Copy – All Platforms: It’s okay to talk about your recovery journey. Asking for help is a sign of strength, and support is here for you and your loved ones. Discover resources from #RecoverMe at https://samhsa.gov/recoverme. #MyRecoveryMyJourney
Download & Share
Post Graphic 4 - Square (PNG | 1.4 MB)
Post Graphic 4 - Portrait (PNG | 1.7 MB)
Post Copy – All Platforms: The path to recovery is yours, so move at your own speed, switch things up if you need to, and don’t be afraid to reach out for support. Recovery is real. It’s possible. And it starts with you: https://samhsa.gov/recoverme #MyRecoveryMyJourney
Download & Share
Post Graphic Animation Tall, 1080x1920 (MP4 | 15.4 MB)
Post Graphic Animation Short, 1080x1350 (MP4 | 14 MB)
Post Copy – All Platforms: Your story is powerful. Healing is possible. Find support, community, and hope on your recovery journey. Start today: https://samhsa.gov/recoverme #RecoverMe #YouAreNotAlone #StrengthInRecovery
Download & Share
All logos, with and without Tagline, are available in English and Spanish.
Color Versions
There are two color versions of the logos, one with light text and one with dark text:
- The dark text logo can be used on light or colored backgrounds.
- The light text logo can be used on dark or colored backgrounds.
Color contrast should adhere to 508 Accessibility Standards for both versions.
Branding Guidelines
To maintain the integrity and consistency of the campaign’s branding, please follow these guidelines when using the RecoverMe logo. Changing the logo weakens its impact and detracts from overall brand recognition. We ask that you do not modify the logo in any way, including:
- Changing colors or fonts
- Adding effects (e.g., shadows, gradients, outlines)
- Cropping, rotating, or flipping
Always be sure to use the approved logo files for download below, and never attempt to redraw or re-create any part of the logo as each element has been carefully configured.
Logos
Follow the below steps to personalize RecoverMe graphics with your organization's logo and share on your social media channels.
1. Download Your Preferred Graphic
Post Copy – All Platforms: This is your recovery, your way. Peer support? Treatment? Self-care? Whatever works for you, #RecoverMe is here to empower you with practical resources to help you face challenges with substance use and mental health. Visit: https://samhsa.gov/recoverme #MyRecoveryMyJourney
Download & Share
Post Graphic 1 - Square (PNG | 1.5 MB)
Post Graphic 1 - Portrait (PNG | 1.8 MB)
Post Copy – All Platforms: Your roots run deep. You are not alone in your recovery – connect with your community, find hope, and reclaim your future. #RecoverMe has tools and support for your journey: https://samhsa.gov/recoverme #MyRecoveryMyJourney #YouAreNotAlone
Download & Share
Post Graphic 2 - Square (PNG | 1.4 MB)
Post Graphic 2 - Portrait (PNG | 1.6 MB)
Post Copy – All Platforms: Recovery is possible and within reach. You are not alone on the journey. Find help, hope, and a community that understands. Explore resources today: https://samhsa.gov/recoverme #RecoverMe #MyRecoveryMyJourney #RuralRecovery
Download & Share
Post Graphic 3 - Square (PNG | 2 MB)
Post Graphic 3 - Portrait (PNG | 2.5 MB)
Post Copy – All Platforms: It’s okay to talk about your recovery journey. Asking for help is a sign of strength, and support is here for you and your loved ones. Discover resources from #RecoverMe at https://samhsa.gov/recoverme. #MyRecoveryMyJourney
Download & Share
Post Graphic 4 - Square (PNG | 1.4 MB)
Post Graphic 4 - Portrait (PNG | 1.7 MB)
2. Open in a Design Program
Use any design or photo editing software you prefer (such as Adobe Photoshop or Canva) to open the downloaded graphic.
3. Add Your Logo
- Use a transparent PNG file of your logo.
- Place the logo in a position similar to the example placements shown.
- Tip: Choose a black or white version of your logo based on the background color of the graphic for better visibility.
4. Export Your Customized Graphic
When you are satisfied with the placement, export the final image as a PNG or JPG.
Incorporate this badge into your promotional materials and website to show your commitment to helping young adults on their recovery journey.
Download & Share
Postcard
Post Copy – All Platforms: Recovery is about progress, not perfection. Each step is part of your unique journey.
Download & Share
RecoverMe Postcard (PDF | 7.2 MB)
Poster
Post Copy – All Platforms: Recovery is about progress, not perfection. Each step is part of your unique journey.
Download & Share
Download & Share
Campaign One Pager (PDF | 384 KB)
The RecoverMe Campaign
Issue Overview: According to the 2023 National Survey on Substance Use and Health, nearly half (49.6%) or 16.0 million young adults aged 18 to 25 reported having a mental health or substance use condition in the past year.
In response to this data, the Substance Abuse and Mental Health Services Administration (SAMHSA) developed RecoverMe, a national campaign that connects young adults with resources to help them manage mental health and substance use challenges, together.
Campaign Audience: The primary audience is young adults, aged 18–25, who currently are and want to continue to be in recovery. The campaign will also reach young adults who want to be in recovery and are in an active process to get help with their drug and/or alcohol use and mental health challenges.
SAMHSA recognizes that substance use and mental health conditions can affect young adults in unique ways and are shaped by personal experience, background, and geographic location. This campaign will consider these influences to ensure support is relevant to all young adults.
Campaign Goal: Increase the number of young adults who are taking steps towards long-term recovery.
Campaign Approach: RecoverMe connects young adults to empowering, practical, and encouraging resources to support their individual journey with substance use and mental health challenges. Through these resources, RecoverMe:
- Aims to encourage young adults to seek help by highlighting that recovery is not only possible for everyone but is essential for living a life that feels authentic to them.
- Educates young adults about the interconnection between substance use and mental health in their recovery.
- Helps young adults understand that recovery is a journey and aims to normalize these challenges through community connection.
For more information about the campaign and how you can become involved, visit SAMHSA.gov/recoverme.
SAMHSA’s RecoverMe Supports Young Adults Facing Substance Use and Mental Health Challenges
The Substance Abuse and Mental Health Services Administration’s RecoverMe campaign connects young adults with resources that help them manage their substance use and mental health challenges, together. Designed for those who want to be or are in recovery, the campaign provides resources to support them through these interconnected journeys.
RecoverMe was developed in response to 2023 National Survey on Drug Use and Health (NSDUH) data that young adults report the highest unmet need for both substance use treatment and mental health treatment. In the past year:
- The percentage of people aged 12 and older with a substance use disorder in the past year was highest among young adults aged 18 to 25 (27.1% or 9.2 million people); and
- The percent of adults aged 18 or older who had any mental illness in the past year was highest among young adults aged 18 to 25 (33.8% or 11.5 million people).1
RecoverMe encourages those in recovery to seek the support that feels right for them, lean on an active recovery community, and view recovery as an avenue to further enhance their overall wellbeing.
[INSERT 1 OR 2 SENTENCES ABOUT HOW YOUR ORGANIZATION’S MISSION AND/OR PROGRAMS SUPPORT MENTAL HEALTH AND SUBSTANCE USE RECOVERY AND ALIGN TO THE CAMPAIGN’S INITIATIVE.]
Help [ORGANIZATION NAME] spread the word about RecoverMe and connect young adults to resources that will help them maintain their recovery. Share the campaign across your channels to reiterate to young adults that recovery is possible for everyone.
Visit the RecoverMe website to learn more about the campaign and how to get involved.
1. Substance Abuse and Mental Health Services Administration (SAMHSA). (2023). 2023 National Survey on Drug Use and Health.