RecoverMe Campaign Partner Toolkit
We do not recover alone, and recovery can be a more manageable journey with the support of others. Help young adults on their recovery journey by spreading the word about the RecoverMe campaign. All materials are designed to be shared with your audiences and across your media channels.
If you have a question about how you can be involved in RecoverMe, contact RecoverMeCampaign@samhsa.hhs.gov.
When posting about RecoverMe on social media, remember to tag SAMHSA and include #MyRecoveryMyJourney. Please see below for SAMHSA’s handle names for each respective platform.
- SAMHSA Instagram: @samhsagov
- SAMHSA X: @samhsagov
- SAMHSA Facebook: @SAMHSA
- SAMHSA LinkedIn: Substance Abuse and Mental Health Services Administration (SAMHSA)
General Campaign Promotion
Post Copy – All Platforms: We're excited to stand with @SAMHSAgov as they introduce the RecoverMe campaign to help young adults with their #SubstanceUse and #MentalHealth journey. Learn more about the campaign at https://samhsa.gov/recoverme?utm_source=x&utm_medium=partner&utm_campaign=recover-me&utm_content=announcement-1. #MyRecoveryMyJourney
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RecoverMe Resources
Post Copy – All Platforms: Need help with #SubstanceUse and #MentalHealth challenges? @SAMHSAgov RecoverMe campaign can connect you with resources that are right for you. For support within reach, visit https://samhsa.gov/recoverme?utm_source=x&utm_medium=partner&utm_campaign=recover-me&utm_content=evergreen-2. #MyRecoveryMyJourney
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Substance Use and Mental Health Connection
Post Copy – All Platforms: When you get support for your #SubstanceUse and #MentalHealth challenges, it can help you reach your recovery goals. Check out tools from @SAMHSAgov at https://samhsa.gov/recoverme?utm_source=x&utm_medium=partner&utm_campaign=recover-me&utm_content=evergreen-3. #MyRecoveryMyJourney
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Logos with and without Tagline
Follow the below steps to personalize RecoverMe graphics with your organization's logo and share on your social media channels.
1. Download Your Preferred Graphic
Choose and download the graphic that best fits your need.
2. Open in a Design Program
Use any design or photo editing software you prefer (such as Adobe Photoshop or Canva) to open the downloaded graphic.
3. Add Your Logo
- Use a transparent PNG file of your logo.
- Place the logo in a position similar to the example placements shown.
- Tip: Choose a black or white version of your logo based on the background color of the graphic for better visibility.
4. Export Your Customized Graphic
When you are satisfied with the placement, export the final image as a PNG or JPG.
Incorporate this badge into your promotional materials and website to show your commitment to helping young adults on their recovery journey.
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Campaign One Pager (PDF | 353 KB)
The RecoverMe Campaign
Issue Overview: According to the 2023 National Survey on Substance Use and Health, nearly half (49.6%) or 16.0 million young adults aged 18 to 25 reported having a mental health or substance use condition in the past year.
In response to this data, the Substance Abuse and Mental Health Services Administration (SAMHSA) developed RecoverMe, a national campaign that connects young adults with resources to help them manage mental health and substance use challenges, together.
Campaign Audience: The primary audience is young adults, aged 18–25, who currently are and want to continue to be in recovery. The campaign will also reach young adults who want to be in recovery and are in an active process to get help with their drug and/or alcohol use and mental health challenges.
SAMHSA also recognizes that substance use and mental health conditions disproportionately affect Black/African American, Hispanic/Latino, and American Indian and Alaska Native communities. Factors like sexual orientation, gender identity, and location impact experiences and access to treatment and support.
Campaign Goal: Increase the number of young adults who are taking steps towards long-term recovery.
Campaign Approach: RecoverMe connects young adults to empowering, practical, and affirming resources to support their individual journey with substance use and mental health challenges. Through these resources, RecoverMe:
- Aims to encourage young adults to seek help by highlighting that recovery is not only possible for everyone but is essential for living a life that feels authentic to them.
- Educates young adults about the interconnection between substance use and mental health in their recovery.
- Helps young adults understand that recovery is a journey and aims to normalize these challenges through community connection.
For more information about the campaign and how you can become involved, visit SAMHSA.gov/recoverme.
SAMHSA’s RecoverMe Supports Young Adults Facing Substance Use and Mental Health Challenges
The Substance Abuse and Mental Health Services Administration’s RecoverMe campaign connects young adults with resources that help them manage their substance use and mental health challenges, together. Designed for those who want to be or are in recovery, the campaign provides resources to support them through these interconnected journeys.
RecoverMe was developed in response to 2023 National Survey on Drug Use and Health (NSDUH) data that young adults report the highest unmet need for both substance use treatment and mental health treatment. In the past year:
- The percentage of people aged 12 and older with a substance use disorder in the past year was highest among young adults aged 18 to 25 (27.1% or 9.2 million people); and
- The percent of adults aged 18 or older who had any mental illness in the past year was highest among young adults aged 18 to 25 (33.8% or 11.5 million people).1
RecoverMe encourages those in recovery to seek the support that feels right for them, lean on an active recovery community, and view recovery as an avenue to further enhance their overall wellbeing.
[INSERT 1 OR 2 SENTENCES ABOUT HOW YOUR ORGANIZATION’S MISSION AND/OR PROGRAMS SUPPORT MENTAL HEALTH AND SUBSTANCE USE RECOVERY AND ALIGN TO THE CAMPAIGN’S INITIATIVE.]
Help [ORGANIZATION NAME] spread the word about RecoverMe and connect young adults to resources that will help them maintain their recovery. Share the campaign across your channels to reiterate to young adults that recovery is possible for everyone.
Visit the RecoverMe website to learn more about the campaign and how to get involved.
1. Substance Abuse and Mental Health Services Administration (SAMHSA). (2023). 2023 National Survey on Drug Use and Health.